The rural market has become a battleground for electric dealers

Absrtact: Online shopping is already not the city's patent, in recent years, the rural market has become a battleground. No. 1th Store Chairman Gege also recently said that early in the regional expansion is not radical enough, only the business focus on the one or two-line city, should be faster cloth

Online shopping is already not the city's patent, in recent years, the rural market has become "military battleground." No. 1th Store Chairman Gege also recently said that early in the regional expansion is not radical enough, only the business focus on one or two-line cities, should be more quickly layout of three or four-line cities. Beijing East recently to the form of caravan into the country more than 100 three to six line cities, Jingdong Mall CEO Baidu said, brush wall advertising is to promote the Beijing-East channel subsidence strategy of one of the market, has been in more than 100 cities in the country landing more than 8000 paint wall ads. Look to the vast rural land is not a Beijing-east, in fact, from last year, Zhejiang rural area appeared taobao brush wall ads.

Nowadays, the tentacles of electric dealers have reached the countryside, because of many reasons. First, support at the national policy level. Last July, the State Administration for Industry and Commerce issued a suggestion to promote the development of circulation industry, support the promotion of network commodity trading platform to rural extension, development, improve the efficiency of rural market circulation, to facilitate the livelihood of farmers. Second, the rural network to buy a huge city Chang China Internet Information Center issued the 33rd China Internet Development Status Statistics report, as of December 2013, China's internet users accounted for 28.6% of the rural population, the scale of 177 million, rural internet users 13.5% of the growth rate is also higher than the growth of urban 8%, this huge crowd is like an untapped treasure, so that all companies are drooling on the market. According to Iris Advisory and Statistics Bureau, the next few years, the domestic underdeveloped regions will appear strong network retail demand. ”

Online shopping opens a window for consumers in the three or four-tier market and in rural markets, compared to the one or two-line city, the three or four-line county area of the network retail for the expansion of consumption, stimulating the role of domestic demand is more prominent, E-commerce has brought more vitality to rural and agricultural, Ali Research Center released last year, "Amoy Bao" research report shows that In the village, the town's Taobao shop has nearly 600,000.

The face of Chinese countryside is changing in the tide of online shopping. But with the rural network to create an embarrassing contrast, the process of online shopping in some rural areas, logistics and distribution services are not in place, become a corner of the express market, greatly affecting the rural netizens shopping enthusiasm. It is gratifying that this situation is quietly changing, Shun Fung recently a change of direct business model, through the cooperation of the agency to expand rural villages and towns often Alibaba and China post cooperation, will be in the logistics, electricity and other fields of cooperation, and jointly build China's intelligent logistics backbone network for more people to facilitate the online shopping, The internet sales to the three or four-line city and rural market extension. In addition, but on the whole, the rural network shopping flow is still very imperfect. Express enterprises should also innovate the mode of operation and establish a logistics model adapted to the rural situation. In addition, rural mass network consumption habits have yet to be nurtured, the price of online shopping products, types, design must cater to the actual needs of local residents. The market potential of rural online shopping market is completely released.