The scale of Chinese netizens and internet penetration

Chinese netizens have limited space to grow, and mobile Internet is still the main driving force for the growth of netizens

As of December 2013, the size of China's internet users reached 618 million, a total of 53.58 million new netizens. Internet penetration rate of 45.8%, compared to the end of 2012 to upgrade 3.7%, the prevalence of growth and the 2012 situation is basically the same, the overall growth of Internet users continued to slow down. At the same time, mobile phone users continue to maintain a good growth posture, the scale of 500 million, annual growth rate of 19.1%, mobile phones continue to maintain the status of the first large Internet terminals. And the higher proportion of new internet users ' mobile phone network also illustrates the role of mobile phone in the growth of Internet users. The proportion of Internet users using mobile phones in China in 2013 was as high as 73.3%, much higher than the proportion of Internet users of other devices.

China's Internet development is shifting from "quantity" to "quality"

In December 2013, China's Internet penetration rate was 45.8%, up 3.7% from the end of 2012, and its penetration rate continued to slow from 2011. Overall, China's Internet development theme has changed from "popularization" to "deepening the use of", and in recent years, policy and environmental changes also provide strong support for the use of depth: first, national policy support, 2013 State Council on the promotion of information consumption to expand domestic demand for some views It explains the Internet's status in the whole economy and society, secondly, the Internet and traditional economic integration more closely, such as shopping, logistics, payment and even financial and other aspects have good applications; again, the Internet application gradually change people's life form, to People's daily life, all have a great change.

Rapid development of high flow mobile phone applications

Size of mobile internet users

2013, mobile phone-side video, music and other traffic requirements for larger service growth, including mobile video user size growth is obvious. As of December 2013, the number of users in China to watch or download video online was 247 million, up 112 million from the end of 2012, up 83.8%. Mobile video jumped to the fifth largest application of mobile Internet. The utilization rate of mobile phone high flow application is mainly promoted by three reasons. The first is the user's Internet equipment to the mobile end of the transfer, the overall Internet users for the use of computers continued to lower; second, the use of the basic environment, such as the development of smartphones and wireless networks to attract more users to use mobile phone network, and finally the cost of the internet dropped, such as Internet tariff reduction, video operators and network operators of the monthly cooperation measures to reduce the use of mobile phone video threshold.

Online game users grow weak, mobile phone network game is growing rapidly

The growth of Chinese online game users slowed markedly in 2013. Internet users dropped from 59.5% in 2012 to 54.7%. The Network Game User scale is 338 million, the network game User scale growth is only 2.34 million. With the overall network game users of different scale trends, mobile phone-side network game users grow rapidly. As of December 2013, the number of mobile phone network gaming users in China was 215 million, which grew by 75.94 million at the end of 2012 and reached 54.5% annually. Overall industry users of the weak growth and the rapid growth of mobile phone games means that users in the game industry from the computer to the end of the mobile phone to increase, mobile phone network games for PC-side network game impact began to appear.

Online shopping user size continues to grow group

Business applications continue to maintain a high rate of development, including online shopping and similar purchase is particularly obvious. In 2013, China's online shopping users reached 302 million, using the rate of 48.9%, an increase of 6% compared with 2012. Group Buy users up to 141 million people, the use of group purchase rate of 22.8%, compared with the 2012 growth of 8%, user-scale growth of 68.9%, is the fastest growing business applications. The rapid development of business applications and payment, logistics and the promotion of the overall environment has a close relationship, and buy a "reversal" of growth, means that after the brutal growth of the shuffle, group buying has entered a period of rational development.

Basic application of Internet in small and medium-sized enterprises to promote the application of electronic commerce

Generally speaking, China's enterprises use computer, Internet information is better, but the micro-enterprises need to strengthen, the eastern and western areas of enterprises in the Internet Basic application level gap narrowed, but the central region and other areas of the gap between the larger. Our country uses the network marketing promotion The enterprise proportion is still not high, utilizes the instant Chat tool, the search engine, the electronic Commerce Platform Promotion maintains in the first three places. Instant Chat Tools A large user base, strong user stickiness and rich management tools, has become an important tool for enterprise marketing; from the consumer behavior model, the search behavior directly points to purchase, E-commerce platform is the place where the purchase behavior, and because of the limited marketing cost, Therefore, SMEs are more inclined to choose input controllable, cost-effective way.