The second-hand car industry is a typical lemon market

The second-hand car industry is a typical lemon market, which has serious information opacity and asymmetry problem. With the increasing volume of industry, and the state-related positive second-hand car industry policy regulation, by the traditional business model of the Internet thinking trend, in recent years there have been many second-hand car electric business enterprises, through layers of cobwebs, Found that the current second-hand car manufacturers to play the business model on two types: auction trading O2O Closed-loop mode and does not involve transactions of the vertical subdivision guide mode.

First, we look at the traditional second-hand car circulation process:

In the past, the circulation of second-hand cars is basically the process of the above, in the face of the internet today to tell the development of the traditional mode of circulation has been gradually overturned, but itself there are some of the list of abuses,

As follows: 1, the information is not transparent, the consumer and the vehicle Trader's trade existence this certain unfairness. 2, trading efficiency is low, ordinary consumers want to buy a used car basically have to go to the second-hand market to go. 3, lack of channels, less car access, vehicle source relative to the local area less. 4, cross-regional purchasing difficulties, involving transfer, transshipment issues, do not pay. 5, the vehicle circulation ability is weak, the serious influence restricts the second-hand car profession the development.

And based on the Internet and the new derivative of the business model, just can be the traditional existence of these drawbacks of one by one weakening, between the car business and consumers in the third party professional institutions that is "second-hand vehicle electric business enterprise" was born.

Second, the second-hand car electric business model analysis of the essence. On the business model of the discussion, there are a variety of statements, then what is the good business model, Baidu explains: Business model is the entrepreneurial creativity, business ideas from the rich and logical opportunities, and may eventually evolve into a business model. The author's view is: to adapt to the market, meet user needs, avoid some of the list of uncontrollable factors, can be long-term operation and in a certain period of time to be able to obtain return of the operation strategy, is a good business model. The essence of the commercial model of the second-hand car dealer is to solve the problem of vehicle source fragmentation, regional circulation, one car, information transparency and so on.

The following author will throw two cases to analyze the current second-hand car electric business management.

1. The O2O closed-loop mode of the auction transaction.

This model is typical of the car's easy to beat and excellent credit. The use of means is "online Trading system + Offline Store Services", mainly between the 4S shop and the car dealer is equivalent to second-hand vehicle intermediary agencies. Analysis: Enterprises with their own relationship and the effectiveness of the business model with the 4S shop has reached a cooperation, and 4S shop by second-hand car replacement business to obtain a large number of vehicle sources, and the ordinary car dealers can not directly with the 4S shop cooperation, so the third-party intermediary agencies, such as "car easy to beat" "excellent credit racket" and other enterprises involved, 4S stores have a large number of vehicles, but also collected parts of the country's personal vehicle source, with the attraction of car dealers to join the capital, so as to deal with the car dealers. The specific transaction is through the bidding method, that is, the enterprise will be the source of high-quality vehicles, put into their own background database, made a completely based on the car Business (B2\B3) of the transaction auction system, at the same time for each of the vehicles involved in the auction to do a national patent technology test Report, the system will be online every minute vehicles, The car dealer then bids the auction online based on the vehicle test report.

The specific auction process is probably: 1, car owners according to their own condition out of an auction price (car dealers are not see the owner out of the price) 2, when the vehicle auction line, there are about 10-15 minutes auction time, according to the vehicle report car dealer bid (the price of each car is not visible to each other) 3, Every bid that the dealer bids the user will receive a message informing us of the current bid (at which point the user can choose or continue to wait for the high price) 4, when the auction time is over, the highest bidder will be given the right to buy the vehicle. 5, at this time customer service will contact the owner of the current price is to sell, if the choice, the customer again contact bid the highest price car business, ask whether the car business is willing to deal with the price, if the customer feel that this price is not satisfactory, you can choose not to continue to participate in the next round 6, the car business decided to deal with the first car money to the enterprise, temporarily by the enterprise custody, waiting for the vehicle to receive the car after the vehicle confirmed the same test report, the enterprise and then the amount of money to the owner. The above is the current second-hand car electric business model one of the transaction auction mode, and according to the author observation, as well as VC in pursuit of this business model, you can see this business model prospects.

2, vertical subdivision does not involve trading shopping guide mode.

This mode to Sohu second-hand car, market second-hand car, etc. for typical. This model relative to auction mode, operating level relatively simplistic, only to provide a information issued by the shopping guide platform to provide a variety of supply and demand information, so that owners and car buyers through the platform of mutual contact, to reach a transaction, the enterprise does not involve transaction level. Analysis: This model does not involve the enterprise does not involve the transaction, is the user, the vehicle merchant, the information three constructs the commercial correlation. Like the operation of this shopping guide platform flow is the key, the content of the king, what is the content of the king, that is, to provide users with new vehicle source information, so as to ensure that users of the platform's stickiness and enthusiasm. Like fairs, Sohu such mobile phone, itself has a user base, do second-hand car manufacturers have a natural advantage that there is a certain user base, and the quality of the user is relatively high, the user who is concerned about the platform is nothing but a few: the intention to buy second-hand cars, used vehicles, and people want to sell cars. Concrete platform way: like this vertical subdivision of the shopping guide platform, the structure of the model are almost, half divided into I want to buy a car, I want to sell cars, vehicle evaluation, such as three parts of the service. As described, three pieces of content, vehicle owners can be published through the platform to sell information, divided into personal release and car dealer release, car owners can be selected through the class of purpose to select their own satisfaction with the vehicle, and vehicle evaluation is an additional value-added services provided by enterprises, through the corresponding technical means to check the condition, Thus the condition of the vehicle will be further transparent to eliminate some unfair factors in the trade. The above is the author talk about two kinds of second-hand car electric business model, welcome to explore. Note: This article is only from a common consumer point of view of the second-hand car electric business model of an analysis, if it involves the disclosure of trade secrets, and the author has nothing to do.