The secret of the success of the 15 million-dollar Dinner club: Data!

Dinner Lab is not the typical restaurant in your head, and its rapid development of secret weapons may surprise many diners, that is, data. The start-up, which has been in existence for nearly two years, has held several guerrilla dinners in different locations in 10 cities, and has launched more than 10 original recipes on a weekly basis, based on feedback from members. Like French oil seal duck taste, but do not like pickled green tomatoes? Maybe you think the temperature of the turtle soup should be higher. Now you can talk about your ideas and let them really get adopted. Chefs working with dinner lab need to prepare a 5-or 6-course meal, and dinner lab will grade these dishes from five. Those evaluations, which are provided by individual users with a combination of heart details, will be used to make a clear analysis of what New Yorkers are tired of eating (kale!), which is what the Los Angeles people are eager to try (cauliflower!) And the scarcity of food in the city (American Nashville: What are the reasons for the collapse of good Asian restaurants?). In short, dinner services per night are usually able to collect up to 750-1000 points, and this is only data from one of the 10 cities that dinner lab recently collaborated with. The 10 cities include New York, Los Angeles, Chicago and Washington, and the next city may be Toronto. It's sort of like the food industry's "penalty gold", Blaine Bedeyanik said. Bedeyanik, a former practitioner of the food service industry, then co-founded Dinner Lab with others and now runs dinner lab as chief executive. The question we need to ask ourselves is: what are the unique things we can do to make a difference in every community in every city? In this big data "and fast data" era, from product supply chain to customer service, many companies choose to use information to improve the efficiency of anything, restaurant operators are gradually adapting to this. What they do, usually, is to track the sale of food and beverages. Many small restaurants, of course, will choose to track their customers ' online comments on sites such as Yelp or OpenTable, but doing so alone will not affect your career success because there are many other factors in running a successful restaurant. Jiank Fickeri, founder of a boutique hotel design and consulting Studio in New York. Many restaurants fail because they are trapped by cash flow problems and too much overhead. Dinner Lab, by contrast, has more emphasis on the membership-driven business model, which now has about 15,000 registered members with an annual fee of $100-175, who also have to pay 50-85 dollars for each meal (including drinks, taxes and tips). And because it operates in the form of a mobile kitchen, its operating overheads cost far less than traditional restaurants. In fact, having dinner in the subwayThe experience of the music department is only part of its appeal. Bizarre venues include a helicopter farm in New Orleans, a motorcycle agency in Austin and a banjo factory in Nashville. In these places, the location itself attracts diners who want to have different dining experiences every time except for the ever-changing recipes. People want to experience something unique, which is a unique concept, "said Brad Brum, director of sales at CHD expert. CHD Expert is a company that provides data management for the food service industry. The idea arose in New Orleans because Bedeyanik thought it was hard to find a decent dinner service after 9:30 in New Orleans, so dinner lab's original idea was to provide midnight rice. The only difficulty: midnight dinner means that customers are often drunk, Bedeyanik said. This is a bad idea. "Chefs also prefer to prepare their food earlier in the evening, and they want to focus on the passionate dishes that can be tested and talked about, for example, to find an excellent match for avocados like onion balls," he said. This business model has changed, and in the process, chefs are starting to ask us about the feedback from diners, "Bedeyanik said. Compared with smartphones and tablets, members prefer to provide feedback---pens and paper in a retro fashion, even though their feedback is eventually entered into computer software. A detailed rating system can help dinner lab's many chefs to make more elaborate dishes, and in the view of Felix, these nuanced comments are more just than the traditional way in which restaurants or managers walk directly to the table and ask customers for their food advice. (Nice "or awesome" is a typical preset response, though these answers are often far away from the truth.) Because you don't have a dinner party in your restaurant, you can get in touch with consumers who haven't been to your restaurant or have tasted your food, so dinner lab has an advantage that you don't have to stare at your regulars every day, "Filik said. This is great for testing new markets. "However, Filik also cautioned that feedback is only for chefs to cook, not dinner lab business how to do better, when dinner lab to expand to the new market, this may have a limit on the life of dinner lab." You might be able to host a successful dinner party on some rooftop in New York, but how can you turn it into a successful career? He said. Of course you get feedback, but how do you incorporate them into the day-to-day operations of your company? As with all data, the insights they offer are limited. Still, knowing the diners ' minds has helped dinner lab's tentacles extend to smaller markets such as Miami, Austin, Nashville and Atlanta. At the same time, the company's business receiptsIt has also grown from $100,000 trillion in 2012 to $1.8 million trillion in 2013 and is expected to reach $15 million by the end of the year, and Dinner Lab is hoping to start making a big profit. What's going on in these markets and our secret weapon is that diners want to try new dishes? In any case, traditional fixed restaurants have not captured information about consumer behavior, "Bedeyanik said. (Via:entrepreneur, pioneering state compilation; The entrepreneur content authorizes the pioneering state exclusive cooperation, do not reprint without permission