The story of Temple Culizhi is very good, but is it so easy to do?

Temple founder Li Zhico in a public forum, inadvertently talked about is with the search for sellers of Hong Kong listed companies "Milan station" contact, sparked a story about the temple to the listing of shell-borrowed rumors. So the luxury-goods business has been the concern of the outside world, and sparked a discussion on the model of luxury goods.

But this is not Li Zhico hope, because in his eyes, although the temple of cable and offline luxury goods sales services, but not the "luxury electric business" concept, from second-hand luxury consignment cut into the luxurious car channels and aircraft channels, as well as numerous clubs, Temple library more positioning in the concept of high-end consumer services.

The interviewed Li Zhico seemed to be no different from other startups ' bosses, and the white shirts of a common black suit seemed to show no "luxury". Li Zhico admits he is not too fond of "luxuries", although many people think he is "Cross-border", but in fact he has been serving the high-end crowd.

In the temple before Li Zhi learned to do a certain brand of home appliances Shandong agent, do are high-end home appliances, high-end speakers, in the service of these customers found that high-end consumer market is too big, so 2008 years when he began to do business such as luxury goods.

Li Zhico does not have much money, no overseas background, and is not a luxury industry practitioner, so everyone made a decision to make a turtle, that is, from second-hand luxury consignment start.

At that time, luxury sites are Gao routes, are directly from overseas procurement, and do second-hand luxury not only not good, but also need to establish a set of firm maintenance after-sale standards, can let the user enough trust will not have fake appearance, this is a most people do not want to do things.

But it is second-hand luxury goods consignment, for Li Zhico opened the road to development, the company was founded 5 years after the establishment of a certain scale: 2013 turnover of 1 billion yuan, Beijing has more than 3,000 square meters of luxury conservation plant, has been in Beijing, Shanghai, Chengdu, high-end clubs, as well as Hong Kong, Tokyo Clubhouse, is preparing for New York, Paris Club.

At present, the Temple of goods mainly from three aspects: consignment, agents and brand merchandise, business model is could service fee, agent and brand deduction points. At present, the proportion of new Temple library has reached 60%-70%, online income is also more than offline income, line boarding unit price reached about 6000 yuan, the line under the customer unit price reached about 15000 yuan, and in 2011 has been achieved profitability.

Li Zhico that the temple is more important core competitiveness of services, such as through second-hand consignment and supporting the identification system, more or less has become a benchmark in the industry, this luxury stores will appear in the case of fakes, can firmly obtain the user's trust.

At the same time, because the temple library and second-hand consignment, can obtain the user's stickiness. If the user bought a thing is not suitable, can take the temple storehouse to sell again. And more importantly, high-end consumers spend more than 200,000 to buy a package, often also requires the corresponding services, offline Club is perfect this function.

In fact, the temple has more and more attention to the "high-end consumer" this market, not only last year from the category from bags, watches to expand to jewelry, diamonds, this year also opened a luxury car channel and aircraft channels, the main group chartered to Hong Kong, Dubai shopping concept.

Matched, Temple also plans to gradually withdraw some of the existing electric business platform, the next more important "sea" plan, Temple will be through mergers and acquisitions to do some entity sales clubs, and to help domestic and foreign Chinese high-end consumers recommend eating and drinking high-end services, similar to the "private custom" concept of tourism.

This is a very good concept for investors, Li Zhi often with investors stressed that temple to do is a high-end crowd service platform.

Data show that the Temple Library in 2011 to obtain the IDG capital of 10 million U.S. dollars investment, 2012 won the Yintai capital, IDG and Bertelsmann Asia, Sen combined investment of 30 million U.S. dollars, the 2013 won Pangu Venture investment, the original investors with tens of millions of dollars in financing.

The story is very good, but is it so easy to do? Overseas market is far different from the domestic, this step strategy is too big? These can only be given time to test.