The stranger ushered in a major version of the update, directly to the commercial path

   1 month 29th news, after 2 months in the market, the MO began to usher in a big version of the update, and this time version, directed to the commercial path.

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    yesterday (January 28), MO Mo updated the latest version of 5.7 on various platforms. According to the reporter understand, in the new version, in addition to the optimization of the page, the most interesting is the gift mall and the payment function of red envelopes. Mutual attention of the MO friend between each other can give flowers, beauty makeup and perfume and other physical items, in addition to active gift, can also choose to let others pay. In addition, the MO also added in the new version of the function of red envelopes, in the payment link, MO will pay treasure as a payment tool.
 
    Physical goods online it is reported that the current line of the present shopping mall goods all from the third party merchants, currently not much, including mainly flowers, home, beauty makeup, digital accessories and jewelry five categories, single product price between the 100~1000 yuan.
 
    Users can enter the gift shop on the "personal" page, pick up gifts and make gift purchases, and give them to the stranger. After receiving the gift message, friends can choose to "accept" or "reject", if not received within three days, then the money will automatically return to the user pay treasure account.
 
    because it is a stranger socializing, it naturally involves security and privacy issues. In this respect, MO MO strategy director Chuzhen told "Daily Economic news" reporter, the gift address is by the consignee in the backstage system fills in, the presenter can only view the merchandise the logistics information, namely "the delivery, the receipt and has received the goods" and so on related information, cannot see the consignee's specific address.
 
    Chuzhen says the choice of physical goods is an effective complement to the user's social experience brought about by physical objects. "Gift-giving itself is a topic, if the distance between people is 10, then, as strangers social products, by giving gifts this behavior can quickly close the distance between people, formerly 10, now may only 1."
 
    In fact, gifts on the internet is not the first, the earlier QQ, YY, including some online entertainment video products, such as the Day Pigeon interactive 9158, etc., will send gifts as one of the important sources of profit. However, these are mostly the choice of virtual goods, and Mo chose the physical goods.
 
    "We want to increase the stickiness between users, improve the social scene and enrich the user experience through real gifts." After all, taking apart an actual flower, and sending a virtual flower online, may be the same in price, but the user experience is different. "Chuzhen said.
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   for whether to introduce the electrical business system, Chuzhen stressed that the street Gift mall is not an electric dealer, will not become an electric business platform. Mo Choose the goods are suitable for friends between the kind of gift, are also in line with the young people of the Mo, curious psychology. "It's all about enhancing the user experience. "The present commodity is not going to be a sell to the merchant, but Chuzhen said the possibility of charging will not be ruled out in the future."
 
    MO-Force commercialization According to the official figures show that, as of September 2014, MO registered total user 180 million, active users 60.2 million, daily average active user 25.5 million.
 
    MO in 2014 launched to the shop through the system, merchants in the background to upload the certificate of qualification, you can in the street to display their own stores, settled to the shop through the merchants, will be embedded in the vicinity of the list of pages in the middle, and other nearby users on the same page. After the user sees, browses the information then to shop to consume, at the same time the merchant pays certain advertisement expense, this is interpreted as the outside world to begin to test the water O2O.
 
    The business has been commercialized since 2014, with income currently divided into three parts: User membership fees, game income and other services (including mobile marketing, pay expression, etc.).
 
    According to the information disclosed in the prospectus, the first half of 2014, Mo Mo Mobile gaming revenue reached 4.438 million U.S. dollars. Reporter learned that at present in the heart of the game, there have been more than 16 games, one of the most popular games for the "Mo" and "Mo Mo Dance Troupe."
 
    In addition, the forthcoming red envelope system will become the first show of the New Year red envelope. Chuzhen revealed that during the Spring Festival, the MO will be issued a large amount of red envelopes to the active group of the MO, ordinary users can also be completed by the task and other means to obtain red envelopes.
 
    When it comes to the choice of Alipay, he says, one is because Alipay's penetration rate and coverage rate are very high; In addition, the Alipay operation is more convenient and easy to use. However, he also said he hoped to be able to receive a nuanced payment system, "there is no contact with the micro-letter." Depending on the attitude of the micro-faith, we are open to it. "
 
    An analyst who declined to be named said that given that Ali is a big shareholder in MO, the information embargo between Ali and Tencent is very strict, the most obvious example is the micro-letter shielding Taobao Link, and Taobao, The Sina Weibo, which includes Ali's shares, also masks links from micro-letters, which are less likely to be paid for by Twitter.