The strategy of "internet thinking"

Recently a period of time "internet thinking" overwhelming, there is a summary of ten to eight of the very normative to interpret; So I also looked up a lot about the internet thinking of interpretation and explanation, but also quite agree with some of the views, such as the participation of sales users. But also have a lot of views after looking at the perfunctory. Users, personalization, extreme, focus and so on. In fact, think of one more layer on the understanding: from the beginning of the age of money producers are pondering the needs of users, such as shoes are divided into sandals and cloth shoes, users can be used in different occasions, personalized, or customized, in the last century channel has been used, there is no Internet; In fact, it only represents the different stages of the business development process strategy. Jingdong and Amazon have undergone a transformation from category focus to whole category management; As for the extreme, at that time and the social environment, technical capacity-related, the ancient times the shoemaker can not be smart with rubber soles, now technology progress, but again advanced, should not be able to do the automatic wet shoes. Moreover, the ultimate is related to the positioning of goods, and the Internet does not seem to have a specific relationship ...

I didn't want to explain "internet thinking", frankly, who says who knows. Personally think that the key is the emergence of the Internet, your inherent business thinking, the existing business has no some inspiration, touch, help? This is important! The emergence of Internet or network technology, for business, there are two levels of commercial strategy and market brand significance:

Market Brand Level:

1/network communication technology development, so that we can access to many users or potential users through the network. Therefore, the network is a sales channel that cannot be neglected. To the existing network sales pattern, Taobao, Beijing and east are the Internet Third-party sales platform for the first choice. Many products through these platforms to achieve a very good sales performance. Platform products, payments and logistics and other technologies are more mature, the success of a lot of cases, we have all around, not much to say;

2/The same reason, the formation of the network community, making the network become a special brand communication channels. Have to mention the Millet mobile phone, lei through the Millet Forum, micro-blog and so on the network social media, through their own influence, has not been on sale, has accumulated a large number of fans or scheduled customers, called Classic. Social media, foreign facebook.com twitter.com, there are micro-blog, micro-letter and so on, and not much explanation. However, to succeed, or to achieve good results, there is also a necessary condition: you must be (or find) an influential message disseminator, also known as the social circle ol, the opinion leader (Opinion Leader), otherwise, at present, your cost will be very high;

Business strategy Level:

3/The Internet extends to the mobile network (mobile network), so there is the concept of mobile operators (mobile Commerce or mcommerce). Now, with the popularity of the IoT (Internet of Things), online life can be said to be truly accompanied by our 24-hour life. In addition to mobile phones, your car is also intelligent, our living room, including television is also intelligent, followed by refrigerators, kitchen equipment, and soon, your bedroom, even your bed will be intelligent. Every smart device (access network), in fact, is a channel, there are business opportunities. Only you can not think of, no you can't do it! Although these business models are not yet ripe, at least the constant investment of venture capital tells you: there are certain prospects, many opportunities to be found;

4/Some people say that the internet is not an independent industry, and even will not exist, this is very one-sided. Indeed, the Internet can be a tool that people use every day (communication, access to information, shopping, etc.), but the value of the Internet's tools is based on its own commercial value. For example, Taobao, Beijing-east, as the provider of platform services, for manufacturers to build a direct sales channel to consumers. It is undeniable that its business characteristics and operating model represent a business model in itself. You can build your own social media platform based on advertising revenue or member service fees, profit through technical services, and through technological innovation, new areas of service to the public, and so on, many of Soho have accumulated a lot of practical experience. The Internet industry has more innovative entrepreneurial opportunities;

5/Internet Platform unique information quantification characteristics (digital) and data precipitation characteristics, so that it can be in business value of data decision-making. As I used to say about the value of the platform at two levels, this is hard to achieve in previous business practices (data grabbing and data analysis based on high computational performance). Today, almost all platforms are exploring the different shades of work, analyzing customer data, consumer data, and even fragmented data, rather than making decisions about business behavior and determining the market and capital. The larger the market share, the greater the significance of the platform data. Beyond the platform, this is the value of society, for example, Taobao data, even as a reference to social retailing data. The significance of large data also includes this;

6/The scale of the Internet business prospects and influence, much larger than the traditional industry localization business. A large amount of capital investment, to promote a considerable number of industries up and down the integration, forming their own unique industrial chain, and even the commercial ecological environment. and through the system integration up and down the business, is different from the internet era of traditional business integration of traditional services a feature. I think only the data can integrate the commercial mergers, it is possible to form a closed industrial chain, that is, the commercial ecological environment, to maximize the benefits, otherwise it is 1 1=2. Suning Integration Line of online business, Jingdong Acquisition network Silver and then integrated in their sales process; Ali Investment rookie idea is based on can and Taobao/day cat integration, and then open platform, this is the horse transport investment Rookie's emboldened, is based on this truth. By the way, in principle, open platform data is the most standard, compatible, but, oh, we feel ...

7/The whole society digitization is the trend. As a basic business and pillar industry, Internet service (digital communication and digital storage) accelerates the integration of industry. Cross-border operations and the Internet's invasion of traditional industries are no longer a novelty. The combination of the Internet and the mobile phone industry, the combination of the Internet and the financial industry (such as payments and public offerings), the combination of Internet and media publishing, the combination of the Internet and the health equipment industry, all offer higher requirements for business and product upgrades and innovations in these industries. Traditional industry operators should be more tolerant attitude towards their own business and network business integration, and through the collaborative integration of Internet tools to make their business more motivated.

...

may be a bit biased towards the Internet platform strategy and planning operations. Hope to help readers.

Reference reading: (My previous blog post)

1/Interpreting Liu Speech, expounding the value of e-commerce platform

The value embodiment of 2/BI/CRM in e-commerce platform