The "surprise experience point" of the house Pedestrian network--design in the scene

A weekend experience of the housing network to find a room, feeling the overall experience is very good. Compared with the previous frequently used Word-of-mouth network, there are additional sub-items beyond expectations. Mainly because of the following two small function points:

1. Message Asking Room

2. Send the listings to the mobile phone

These two functions are not provided by the Word-of-mouth network, but also not enough reinforcement on the home road network, but I am very surprised and began to rely on the function point.

And why? I tried to analyze it.

Basic procedures for finding rental information:
Search or browse to a list page--Research (get basic information through website information)--Enquiry details--decision making (date of appointment)--final decision

According to your experience, create several hypotheses:
1. Usually, we don't see a listing and ask for it-because it takes more time to prepare
2.&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; We will first collect some listings, put in a convenient place, compared to select some key to the inquiry
3. Inquiries are usually telephone, if satisfied, will directly agree to see the date of the room

Real Estate intermediary network to provide not only the availability of information, but also need to be able to better support the user's "collection" and "inquiries." If you consider more, it is best to support the "room to see."

Think of the usual real estate agents, collect, basically the meat of their own, that is copied to the book, and even sent to their own mailbox.
However, even if it is more than one step, to provide users favorites, such as Word-of-mouth network, it provides a favorite folder for users to collect the house, so what?

I rarely use the listings because:

1. Collections are easy to hide--they're basically forgotten.


2. There is no timeliness: looking for a room is not like shopping, you can also be a collection of things to favorites, a month to see, also does not affect the purchase. Basically in the search for a room to decide the period will be relatively short, favorite folders more meaningless.


3. Even if the collection, I also want to go out to see a house, also can not take the collection to go, so still can not avoid their own human flesh to transcribe the listing to the book.

And, look at these two small function points of the house pedestrian network design, embody two points:

1. Consider what users currently need to do

When the house is basically satisfied, the user needs to ask for more information.

How to ask?
Mode 1: Call the landlord and ask
Mode 2: Wait for the other person to come and tell me.

The threshold for a call is high before the full contrast is considered. One-on-one real-time communication is difficult to complete without adequate preparation. My previous experience is to dial the landlord's phone, or is hurriedly asked some he has posted to the website information, or is hastily about time, and later found that other houses, see the agreement to cancel the house.

Therefore, in the absence of adequate consideration, SMS asked the room, not only can not miss the excellent listings, but also left a period of consideration-decision-making buffer period. And the cost is zero.

2. Think more about what to do after the user

in the acquisition of more housing information, if the user satisfaction, need to contact each other to agree to see the room time, and then users need to go out to see a room.


no matter what kind of action, it means that users want to get out of the computer.


computer is not the main scene of interaction, the intermediary site to consider is: How to leave the computer, continue to support the user's action?

In the word of mouth, I used traditional mode: pen and book, will be interested in the availability of one by one copy to the book, and must contain the necessary information fields, so as to avoid the telephone contact when asked too much already released information, so that the landlord impatient. So it's more energy-intensive.

Although using a mobile phone to take pictures is a good solution, but after taking pictures, to call the other side, there is conflict, look at the photos can not call, so still need a pen and book ...

The housing Network "will be released to the mobile phone" very smart to solve this embarrassing situation.

The information sent to the phone can be "direct dial".

In this way, if the inquiry after the house 6188.html "> is not reliable or has been rented out, directly delete the text message." If you can see the room, then continue to remain in the text message.
It is also very convenient to contact the landlord after going out.

So, when we do design, if also can think of a step, think of user's use of the scene is what, even next to use the scene is what, perhaps more to do some optimization it ~ by this inspiration, so record.

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