The temptation to move search portals: browsers or apps?

May 21, Qihoo 360 Xu Zuori in its first-quarter earnings, saying it will gradually introduce more mobile search-related products. The previous 360 mobile search users are mainly in the mobile browser to access so.com or 360 navigation to the Mobile browser home page users, these users of the search activity is not active, so the proportion of total traffic is very small. But Xu Zuori believes that, compared to the PC market, this part of the market is still equivalent to the blue sea market. "If we launch the right product and take the right strategy, we will get huge market opportunities," he said. We will continue to focus on the field of mobile search and gradually introduce more mobile search related products. ”

The news revealed that the strange Tiger 360 before the browser as a little dissatisfaction with mobile search, the next Zhou 祎 will search into the app or continue to stick to the browser is still unknown outside, perhaps Qihoo 360 itself is weighing the best answer to the puzzle. is the best entry for mobile search a browser or app? The same conundrum is certainly in the face of any search firm, as long as they want to continue to make a difference in search.

Browsers must not dispute

The undisputed overlord of PC search Baidu's more beloved browser has become the common sense of mobile internet. In the layout phase of the delay to find the Trump app (Baidu News and Palm Baidu is a partial success, but and people even Baidu's own expectations are still far apart), Baidu seems to have been more bets on the browser. Baidu released its voice early this year: "Mobile search and mobile browser is the new strategic level of Baidu products." 2013, Baidu Mobile internet In addition to map, look at these two core products. ”

In recent days, there have been speculation about Robin Li's vision of the app: he wants to provide the entire cloud computing power in the background, plus Baidu's richest Chinese data and search requirements over the years, supporting developers to develop and publish apps. In this way, even if Baidu does not have any front-end app products, it still has access to mobile Internet infrastructure. But the so-called grasp the app backstage, is not the style of Baidu, the same year Baidu is also for the major portal site search to provide back-office services, accumulated enough technology and capital after Baidu will basically give up the 2B line of business, the front desk directly to provide users with search services. Therefore, the author believes that "targeting app backstage" also means that Baidu is watching or even giving up app. The real value of Robin Li is that Baidu is now caught in the hands of the browser side.

Other browser players include professional mobile search vendors such as easy to find, and without a PC-based browser, it's not as if other mobile internet companies are concentrating on apps, but it's surprising that browsers are important portals for mobile search.

Application takes out search more likely

Contrary to Baidu, recently in the core of the acquisition of the Vortex Sogou has launched a variety of search-related app products. On the one hand Sogou continued before the PC Internet Input Method + search routines, the introduction of Sogou mobile phone input method. Sogou recently released the first quarter of 2013 earnings, the quarter Sogou revenue 39 million U.S. dollars, an increase of 73%. Wireless business to pull Sogou development of the new driving force, which the mobile input method of credit to the Wei, said the user has exceeded 100 million. In addition, Sogou also values the unique advantages of mobile end, following the idea of advanced Siri developed Sogou voice assistant. Wang Xiaoquan I think: the future mobile search will be the voice as a portal, beyond the link form, from input to the output of one-stop service. and want to change the way into the search will certainly make Sogou underestimate the position of the browser in mobile search.

Can you have the same fish and paws?

It was not until late April that the search for mobile Internet was announced, and in its mobile strategy launch, both the discovery of app based apps, and the third-generation search mobile version that moved PC-side search to the mobile end.

Cautious of the search in see the beginning of the mobile searching entrance puzzle, choose to wait until realized that the mobile internet trend is too fierce, have to participate in it, but also intended to fish and bear the cake. In recent times, President Chen Yu has expressed his views on mobile search and mobile Internet: "The current mobile internet is very much like the early development of the traditional Internet, when people realize almost all the functions of the Internet need to open a client, and then these functions gradually into the browser." "In other words, the search and Chen Yu on the one hand, the browser may be mobile search portal of the future trends, on the other hand also admitted that in a short time app will still realize most of the mobile internet functions."

However, if only two different products all put on the table can have both the fish and Bear's paw, I believe that mobile search of the entrance of the Bureau has long ceased to exist. The practice of the search is to get through the two to achieve different functions and demands. In search of the content is the front-end display, and personalized subscriptions, such as the use of user viscosity, and the third-generation search mobile version for the users search for Yue to provide more extended reading and solve the user search needs. The two have multiple ports to exchange with each other, to a certain extent, a search of Yue users must be the third generation of search mobile version or even the third generation of search PC version users. In theory, search has found a way to solve the mobile search portal, but the market and the test of time will still be Chen Yu must face.

(Responsible editor: The good of the Legacy)