The three advantages and two disadvantages of changing the electric quotient of the public

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Public, a new way to raise money for entrepreneurs, many ideas and ideas through the public to achieve. The increasing number of platforms, users of the public are also from curiosity to recognition, at the same time the site also gradually changed the taste, from selling ideas into selling products.

Public financing, plainly is pre-sale, the nature of the public is also a kind of electricity quotient. So, the stale of the public chip can become a new form of electrical business?

Advocating personalization, in line with the current people's consumption habits

When material life is no longer limited to food and clothing, people pay more attention to individuality and characteristics, private customization has become a lot of people's consumption needs. The traditional electric business platform does not pay much attention to the custom of the product according to the user's request, first, the customization will undoubtedly increase the cost; the second is the electric business platform is often ranked by sales, personalized customization and ordinary goods, shipments will certainly have a gap; third, the electric business platform did not deliberately promote the customization of goods; Four is between the merchant and the user has the electric business platform to clamp, the product is limited. As a result, manufacturers in the consideration of costs, sales, rankings and other issues after some of the problems in the Electronic Business platform to customize the main, personalized.

Compared with the electric business platform, the platform is more open, the user directly and the initiator contact, can understand the production of product design dynamics, and can put forward their views on the product. In the public-raised platform users are more pursuit of product novelty and individuality, the platform in accordance with the time of the sorting, for users and designers can meet their needs.

Product diversification to meet the needs of different users

From the trendy electronic products, to fashion theatrical performances, art, film and television, and even games, the public platform is always changing the pattern to attract different users, by the user to decide what products to do better than the products recommended to the user is much wiser. All the platform gathered is the idea of everyone, as the saying goes, "heads the top of Zhuge Liang", and then random ideas gathered together, but also more than a picky designer to design excellent products.

Compared to the power of the platform to give people the feeling of more emphasis on sales, we on the electric business platform shopping more care about the price of goods rather than design. The same kind of goods in the Electronic Business platform dazzling, but the design is similar, we may like this brand, that point of the brand, but can not gather their advantages, get their most satisfied with the goods. The diversification of the platform is precisely to meet the different users of the psychology of curiosity.

Alternative pre-sale, has a good user base

Pre-sale is one of the biggest features of the public, as the concept of the public has been more accepted, we are more and more willing to pay for the products we want to advance. From the current popular platform of the hot, users have gradually accepted the public to raise the way of shopping. With a good user base, the public will have to complete the transformation of the electricity business possible.

Although many electric business platform has the purchase advance even buys the commodity, but the public raise has the superiority. Users can focus on the production of products in real time, psychologically speaking, users are also more receptive. Public platform pre-sale to the user is a concept, the electrical business pre-sale to the user is a finished product, perhaps the electric business is more secure, but the public raised to the user more choice space. In addition, the public platform for pre-sale is not just merchandise, but also can be equity and ownership, users are also more participatory sense. The same for the pre-sale, the public raised appears more alternative, but also more attractive to consumers.

The public platform is the wind water, but because of policy and risk issues, many investors to the platform of the attitude is short-term do not consider, long-term to observe. So the financing platform of the funds will not be too abundant, one is not too fast development speed, the second is the obvious lack of user protection. In addition, the platform wants to become a new form of the electrical business, but also have to consider the following two questions:

Easy imitation and lack of creativity. The Doorsill of the platform is very low, the technology is not very difficult, the user viscosity is not very high, so the electric business platform is easy to copy the sales model of the platform. As I said before, the platform is growing, but good ideas and ideas are not springing up. In order to operate the platform, the platform has to reduce the review of the creative, so there have been a lot of fish in troubled waters, and even a number of training projects can appear in the public-raised platform, there are many businesses to the public platform as their marketing tools. The project quality does not go, the user will reduce to the public to raise the platform the dependence, has lost the characteristic the public to raise the platform and some buys the website to have the difference, moreover buys the market to have your place?

Fewer users and greater operational risk. Although the platform is widely paid attention to, but most Taobao customers are still unfamiliar. Investors are not optimistic about the market, the funds are not in place publicity will not do, the public platform for users will be very limited. As a result, some large projects in the public platform is difficult to raise enough funds, had to turn to the VCs. Public platform on the majority of small projects, can not meet the needs of too many people, which seems to be a dead cycle, the key is the funding platform.

Risks include legal risks and operational risks, at present, the domestic public-funded platform is not considered illegal fund-raising opinions, which has a certain risk in law and policy. The second is the operational risk, many of the current platform has become a prepaid platform, and the public chip platform to become the new situation of the electric business, only by pre-order is absolutely impossible, which requires operators to standardize products, both to ensure quantity and quality assurance.

The platform will go to what direction still can not cover the coffin, from the current situation, the public platform to become a new form of electricity quotient is promising. The development of the platform has a series of variables and unpredictable risks, can move to the new form of the electric trade routes, we will wait and see.