The traditional education market is chaotic and the online education software becomes the Chaos weapon

According to statistics, there are about 200 million of the primary and secondary school students in China, which in fact means that there are about 200 million potential customers in the secondary and primary education market in China. According to the relevant statistics of the market research organization IDG, 2014, the Chinese students ' extracurricular teaching-auxiliary industry reaches the market scale of 200 billion RMB, meanwhile, the popularization rate of extracurricular education is close to 70%.

Compared with the fiery offline education, 2014 China K12 Online Education market scale of 28.3 billion yuan, 2015 is expected to be 38.3 billion yuan, is a big gap, but with the rapid popularization of internet and mobile Internet in recent years, online education market is widely optimistic, a large number of internet people have reprinted this field, which, There are a large number of entrepreneurs launched the Internet Education Web site and online education software, there are some angel investors support the various institutions, as well as some of the online education institutions of the big investment. Countless new and old people in the gearing, few people in this is not deeply reclaimed market foothold. Until recently, "learning treasure" as the representative of the new generation of wireless online learning software by the broad masses of students, many industry experts have said that online education software changes in the traditional offline education market time or will come!

The traditional offline education market is chaotic, the student group consumes the money

"Famous teacher" "professional textbook" "Targeted teaching" ... Many traditional offline teaching institutions have been playing various signs to attract student groups, according to the relevant data show that the current domestic private education institutions have 70,000, in the school students a total of more than 20 million people, the industry's overall service level is uneven, the lack of uniform industry standards, cohabitation, co-ordination of chaos, waste of resources.

At present, many of the extra-curricular training institutions for primary and secondary schools do not have professional qualifications, in the university students as a foreign propaganda "famous famous teacher" a few, while the professional textbooks are set "piracy", "Textbook layout disorder", "teaching auxiliary market chaos" as a whole, Students in such a disorderly way to quickly improve their learning level can only become a distant dream, the end can only be time-consuming, financial, consumption.

Learn treasure grasp the "strong demand" of online education

The traditional offline education market is in disarray, so with the rapid development of the Internet, many of the internet in the school education institutions from video education, online lectures, to break the chaos, it is extremely difficult, the reason is very simple, because the student user groups generally formed to the online learning of the education model of a strong awareness, Hope that the use of the Internet to change students consistent learning habits, can be very difficult.

However, the new generation of online education software, represented by "learning treasure", not blindly in the online teaching and other ways to cut, but the combination of mobile interconnection products have their own characteristics, grasp the difficult problem to answer this hard demand, the current student users daily encounter the most practical problem is the homework problem, they often can not quickly smooth solution, The teacher can not help the answer from time to time. Learning treasure just caught the broad needs of this student user group, simply to pick up the mobile phone will not be the topic, uploaded to the cloud, within 6 seconds the software will be detailed problem-solving steps and standard answers listed for the user reference. At the same time, increase the knowledge point backtracking and inductive function, not only can enhance the student user to the Knowledge Point review and the self-assessment ability, also can through the study treasure's seasonable feedback, truly measures oneself to the related knowledge Point Mastery degree. Because of such rapid response and high accuracy, learning treasure by users as "answer artifact."

At the same time, learning treasure brought to the vast number of student users is not just photo answering, it is in this strong demand based on the construction of a comprehensive answer to the community, and on this basis on the online user points system, the user photos upload will not be the topic, according to the quality and accuracy of the answer, the user has the right to choose to adopt the best answer, and give the best answer according to the situation Reward points. Points can also redeem prizes at the Wealth Mall, the prize resources are very rich, the highest convertible iphone5s. The online integration incentive mechanism, not only can motivate users to answer more questions, greatly improve user activity, but also enhance the student's positive sense of participation, but also effectively circumvent the individual impostors students to answer the question, formed a two-way integration system, and gradually build a learning treasure benign ecological environment.

Large data on the Internet can enable students to learn in full

The value of the Internet for education, on the one hand, can break the time, space constraints, so that information more transparent, on the one hand, can make resources reasonable allocation, break the unbalanced distribution of educational resources, optimize scarce resources. At present, learning Treasure has the industry's largest, involving the most comprehensive knowledge of the cloud question Bank, the general questions of nearly 20 million problems, and the speed of 3 million questions per month growth, covering more than 85% of the market can be bought in the teaching aids in the types of materials.

The most complete cloud test questions, the most efficient photo answering system, the most fiery answer to the community, learning treasure using the Internet large data analysis, cleverly will be a huge number of student users gathered together to enjoy the mobile internet large data to bring many convenience. And that's what industry experts describe as an example of the slow penetration of traditional education in online education, the Internet model is gradually transforming the traditional education, its core value is not to replace the traditional industry, but to gradually reform the traditional education rigid mode, improve the efficiency of teaching and learning, reduce its cost in time and space. This is also the first brave attempt to learn treasure as a micro-reform in the traditional education industry of water test.

(Responsible editor: Mengyishan)