The treatment method and suggestion of commodity shortage

1. Foreword

For e-commerce sites, commodity shortages are bound to occur, some goods may soon replenishment, these can be sold in stock (Back-order) to deal with. But some goods are not expected when the arrival, or whether there is the value of replenishment business is not clear. And for customers, not easy to find the goods, but found that the current out of stock, if the site processing is not good, will make customers feel dissatisfied, even will customers to other sites shopping.

So for goods out of stock, the current E-commerce site in the interface generally how to deal with, there can be improved place?

This article will focus on the Product List page and detailed page of the processing of goods out of stock analysis, and make recommendations.

2. The processing of the product list

For a list of items, there are two categories:

does not display inventory

The advantage of not showing inventory is that in most cases, as long as the customer is interested in the product, they will click into the Product detail page,
In the commodity page, you can design more and more friendly business for out of stock. But the bad part, of course, is that customers are dissatisfied,
Because it wastes his time.

Display Inventory

The advantage of showing inventory is that when the customer is browsing the list, they usually only look at the items that are in stock, and generally do not
View. Out of stock and the existence of the goods in both cases, for customers is similar. This view is also much more efficient and more
Easy to find the right product.
The bad place of course is to reduce the shortage of merchandise detailed page hits. Because even if it is out of stock, there is a day to arrive, otherwise
The merchant simply put it out of the frame. And before the arrival, the click Rate is very low, the customer is less concerned about the product, not conducive to the new arrival of the
Sales。

does not show inventory examples: http://www.aliyun.com/zixun/aggregation/33957.html ">overstock.com

Display Inventory Example: Joyo.com

3. The processing of the product detail page

The processing of the product detail page generally includes the following categories of business:

Display inventory Status Show arrival notice registration note and entry show estimated replenishment date (optional) support out of stock sales (if available, display button) Target.com out of Stock registration page

When target requires login to "Get Notified", screenshot after login:

Screenshot after registration:

Overstock.com Registration Page

Screenshot of this section of the page after registration:

joyo.com Registration Page

Click on the "Arrival Notice Me" link, pop-up layer:

The treatment method and suggestion of commodity shortage

4. Summary 4.1 about listing

Two ways are different, I suggest integration:

in the list or display inventory is better, after all, the customer's current shopping experience is the most important. If the product is out of stock, but also to get the attention of customers, indicating that customers are more likely to purchase the goods, to provide


Business Support: a) out of stock registration; Each column of the list has limited space, and if the registration instructions and input boxes are displayed directly, it may seem crowded, so in the list


page can refer to the processing of joyo.com, that is, display the link, pop-up registration layer way. If you support out of stock sales, you should display the out of stock button in the list. 4.2 About the detailed page target has some trouble, that is, must log in. Overstock.com is better, just direct email can be, without login. Excellent handling is a bit superfluous, because the customer clicks on the link to display the registration page, and the link is not obvious. Source: http://www.2ecommerce.cn/archives/2010/04/01/catalog/669