The trend of mobile internet audience behavior change in the next ten years

Screens Ecology: From book culture to screen culture

Kelly pointed out that in the past books are the main carrier of human culture, the so-called "book Culture", and today's era is "screen culture", the screen dominates all cultural forms, it is everywhere, grocery stores, gas stations, buildings ... "the screen has been cheap." ”

Kelly believes that despite the so-called first screen, second screen and even the third screen, but in the era of multiple-screen interaction, these screens constitute an ecosystem. He pointed out that there is no independent media, the interdependence of the media constitutes a media ecosystem, such as microblogs, blogs can not be independent, rely on mainstream media, and the content of the mainstream media rely on social networks.

"What we call ecology is like the biosphere ecosystem, if you want to grow apples, you have to have bees, if you want to have bees, you have to have flowers, you have to have ants, so you can't do a part of an ecosystem or an ecosystem alone." ”

Gestures, movements ... The screen spawned a new way of interacting. Kelly believes that the future of the screen will not be limited to the current form, will become more flexible, and interactive way will be more diverse. "This creation is primarily a screen that can turn into our second pair of eyes," he says, using Google Glass as an example.

Every Share: from possession to acquisition

"Sharing is a verb for the new economy, and this is something we do." "Kelly that the cloud, which contains big data, is everywhere, the big data itself is a new kind of media, and people are more and more willing to share their private information."

In the process of sharing, Kelly argues, there is an interesting change: from ownership (ownership) to access. Since the cloud is always online, people are getting more and more information, "Why do you have it if you can get it at any time?" ”

"Having become a disadvantage, you have to constantly upgrade, backup, and have system support, but also to maintain security." If you're going to have a lot of responsibility for that, these responsibilities are getting more and more efficient, so I don't have to have them for the user, so long as I can buy them and get them. We don't necessarily talk about buying music, it's about buying music apps, like movies, we stop buying movies, and we subscribe to the way we watch movies. ”

In the future, Mr. Kelly predicts, Amazon may launch a subscription-like E-book business. Like 99 dollars a year, access to E-books anytime, anywhere.

Flow: A new form of information presentation

Kelly that http://www.aliyun.com/zixun/aggregation/5742.html "> Internet Information Model has gone through three stages, the earliest is in the form of folders, in the web1.0 era, hyperlinks are the main form." The third stage is the flow.

"Different streams of information, ad flows, Twitter streams, Facebook streams, and a number of theme stories, front pages, the flow of information, the flow of news, is a model for our future." It's intertwined. For example, a personal computer to a cloud, or a cloud to a PC, everything is real-time. It is from me to everyone, is the social group. It used to be Web pages, files, documents, and so on, but now it's the flow of information, and that's a new idea. This stream is a real-time, all-weather flow of information. ”

Kelly mentions quantifying ego, and he thinks that life is also a flow, a constant flow of something. These things will become part of our digital life, online anytime, anywhere.