The trick behind empty bottle recycling

Ultra-conventional 50 percent, the willing to take the bait

Online appearance of skin care products real bottle recycling sales industry chain, fake, Ill-made impact market

"High recovery of the major brands of cosmetics empty bottles", "Welcome to the counters and I get contact, a large number of long-term acquisitions", such as the text often appeared in the web stickers, Taobao more sellers on the public sale of Lamer, Lauder empty bottles.

The trick behind empty bottle recycling

"High recovery of major brands of cosmetics empty bottles", "Welcome to the counters and I get contact, a large number of long-term acquisitions", such as the text often appear in the net, Taobao more sellers sell Lamer, Lauder empty bottles.

As the industry's normal, online skin care brands genuine bottle recycling phenomenon has lasted for many years. The emergence of this chain, in the knowledgeable people see, in fact, the reflection of the net purchase of the so-called original imported cosmetics.

"At present, the largest cosmetics entity shop discount is usually around 70 percent, online shopping businesses to consumers to attract the past, the most direct way is to spell prices, the price is cheaper than the physical store." But for the merchants to do online shopping, it is almost difficult to get 50 percent of the source from the official channel. In such cases, through the recycling of genuine bottle adulteration, the true and false mixed selling has become part of the poor Taobao sellers survival. "said Feng Jianjun, deputy director of China Cosmetics Marketing Research Center.

False publicity Frequency

In addition to adulteration and other issues related to product quality, the issue of false publicity has become a cosmetic traditional channels to see the space network to buy a major reason for the channel.

To affordable herbal medicine this new local brand, for example, this year has been involved in the network to buy false publicity of the storm, was the media burst "two due to product false publicity by the Industry and Commerce Department punishment, and Punishment, affordable herbal cooperation website is still using false propaganda language." Reporter learned that the Shanghai Municipal Bureau of Industry and Commerce Luwan branch of the affordable herbal production of two products made by the "Prevention of acne generation", "Prevention of blackhead, acne, black sores breeding" and other false propaganda language fine 30,000.

Changsha City Trade and Industry bureau issued a consumer warning, the special reminder that "online shopping or television shopping consumers should understand the name of the business, specific address, retain the content of advertising, after-sale chat records, after-sales service card."

In fact, the consumer disputes caused by the excessive publicity of products are also worsening the consumption environment to some extent.

270,000 stores into "cannon fodder"

According to data from China e-Commerce Research Center, 2008 ~2012 year, China's cosmetics net purchase volume accounted for the total cosmetics retail sales increased from 4.6% to 21.9%. It is expected that by 2015, the size of the cosmetics net purchase transaction will exceed 120 billion yuan.

However, the rapid development of the industry at the same time, but a lot of worries. According to Feng Jianjun, at present, the domestic Taobao cosmetics business-to-business, business businesses have reached 280,000, but the annual operating water in more than 300,000 yuan 8,000, 1 million and 10 million more scarce, only 2000 and 136 respectively, that is, 270,000 cosmetics shop has become a " Cannon fodder ", are operating in a void.

Therefore, the current domestic cosmetics online shopping market has been in the most promiscuous period, due to the price competition, the electric business platform is becoming cosmetics fakes, ill-made emerging gathering place. (Jianzhong)