The two sessions are like battlefields, see how the big boys fight

It's not confidence in yourself. I made this product, dare you say it out loud?

——— Mingzhu


usually with the media less contact, the answer is not good enough place, please forgive me.


related company stock trend


Gree Electrical Appliance


——— Ma


Everybody think millet how to east a hammer, west a hammer, I see the report I do not know what I am doing.


——— Lei


National two sessions is the venue, but also the battlefield. For the business world "big guys", in the national conferences and meetings of the press conference "marketing" their own business, the role of the usual than the difference. How do the big boys get all the tricks? See Ma will ask Alibaba, see Mingzhu will ask 1 billion wager about, see lei in addition to 1 billion bet about also ask Apple ... Some of the questions, though somewhat embarrassing, are "standard" for media questioning. What happens when you encounter these problems?


and see MA, Mingzhu, lei three from Guangdong "big guy" how to sell enterprises, embarrassing problems how to take.


How to be a "salesman" in the first round


Sales Index:


Mingzhu ★★★★★


Ma ★★★


Lei ★★★★


Mingzhu: Live broadcast propaganda film Vivid


, the Mingzhu of the 3-term NPC deputies, is the object of "containment" by the media every year. During the two sessions, in the "clock" received various media interviews, March 10, Guangdong Congress specifically for her organized a group interview to reduce her pressure to visit.


Mingzhu words will talk about Gree is famous, this year's two sessions are no exception. However, in this year's group interview, she not only talked about Gree, but also "broadcast" Gree. The marketing entrepreneur, the marketing of the two sessions will be a vivid.


Group interview before the opening, the scene will play Gree's scientific research publicity film to "fight before the war." In the film by Gree's research and development team to introduce the hardships of research and development, Mingzhu also personally appeared to talk about their own business philosophy.


When asked about the "Made in China" issue at the press conference, Mingzhu and lost no chance to throw a second promotional film, "Marketing" A: "I want to show you a short film, gree electrical appliances in the future development, exactly what direction of development, this is our intelligent product of the short film." "Then the scene again put the publicity film."


when asked about safe production, Mingzhu again seized the opportunity. She said proudly: "I think Gree's employees will one day leave Gree, he has no way to, why?" Because gree all workshop work temperature is kept at 25 ℃, we try to create a comfortable environment. "


scene has a reporter sigh, many successful marketing ah, research and development, product, work environment all "sell" again.


Lei: Introduce millet achievement and goal


and mingzhu propaganda, compared to Lei's "marketing" obviously a lot of low-key, but as a marketing extremely successful "big guy", he "low-key" to use the two sessions of the Conference platform.


after introducing the two proposals to be made this year, Lei introduced the situation of millet. In this simple briefing, including the brilliant performance of Millet last year: Supply 65 million, sales of 61 million, mobile phone sales increased by 227%, revenue last year was 74.3 billion, growth of 145%.


lei, in thanking millet suppliers, said that millet production was given to the WA and Foxconn to do. This let everyone know, the production of millet to find are well-known enterprises, quality is first-class.


"Millet in an extremely competitive Red Sea market, able to achieve such results in just three years, the core reason is that it is systematic innovation." Lei said that over the past few years, Millet has highly respected the consumer experience and made every effort to do good products.


Propaganda finished last year's performance, Lei also will millet future target also publicized a. He repeatedly mentioned the term "focus", said Millet is a focus of enterprises, the next five years will be highly focused on the three categories of five products: mobile phones, flat, TV, boxes, routers. This year's target is: Mobile phone sales are expected in 80 million to 100 million, revenue scale of 100 billion to 120 billion.


MA: Only text material minimum tone


compared with Lei, Ma Teng more low-key. When he introduced the situation to reporters, he did not specifically mention Tencent, but only introduced his four recommendations made this year as the NPC representative.


However, the material distributed to reporters is quite rich, a total of 20 pages of material, there are 12 pages of Tencent in recent years to introduce the development of the main situation, covering the Internet entrepreneurial employment, government affairs and People's Livelihood services, Internet Public service activities, micro-letter red envelopes, information barrier-free construction.


the second leg of the "Hot Potato"


Hot Index:


Mingzhu ★★★★


Ma ★★★


Lei ★★★★


was asked Alibaba MA: Do not comment on the outside of Tencent


"How to see the market value of Alibaba?" "," How do you rate Alibaba this company? "," Is there any idea can provide to Ma Yun reference? "...... 1.5 hours of meeting, the reporter's question 5 times mentioned Alibaba, 4 mentioned Ma Yun, hoping to make "empty shout", "sidelines shooting" effect.


to this, low-key "pony elder brother" do not make too much evaluation, "we to Tencent outside of do not do evaluation." And when a journalist asks him how he thinks of his wealth, he is just a band, "This has nothing to do with tonight's theme."


was asked 1 billion wager Jordonming: You should ask Lei


since Mingzhu and Lei 1 billion gambling, this issue became the media interview two people "standard" question.


in this year's provincial two sessions, there are reporters asked about Mingzhu and Lei gambling. Mingzhu said that because of Rey real estate, so the wager is withdrawn. Later Lei microblogging response, did not enter the real estate.


the national two sessions, reporters continue to ask whether gambling is still there. Mingzhu smiled and said, "Lei are decorated, gambling about existence does not exist, you should ask him." "


to the press conference, there are people asked this question, Mingzhu is not anxious, patiently explained that the words are in a specific occasion. Then smiled and said, "People are always pulling the relationship between gree and millet, we stare at the history of saying, this has no meaning." "But Mingzhu still stressed" I want to do mobile phones, I must promise that my mobile phone consumers do not have to change for three years. "


lei: Go to Gree to learn


at this year's press conference, when the reporter asked Lei and Mingzhu's wager, Lei's answer is quite simple: "Because I and Dong always in a group, car, I said I want to go to gree study, she said she always welcome us to Gree Study, we are very willing to cooperate with Gree." "


At the end of the conference, there are reporters chasing Lei asked this question, Lei Xiaoerbuda. The staff around him to help him say "This question you should ask Dong Zong".


was asked when to overtake Apple lei: We are more active in smart homes


Lei is often asked by the reporter of Millet and apple contrast, in this press conference, ask the reporter is very direct: Apple lead, millet follow, millet what conditions can surpass Apple?


Lei took a side-response approach, saying that for the past year or two, Millet has been making smart homes, and the standards and ideas are different from apples. "You've been saying that Apple has been leading the entire smartphone for the past seven or eight years, and maybe we're going to take the lead in some ideas, at least for the past year or two, and I think we'll be more active in smart homes than Apple." "


how hold live in the third round


Hold index:


Mingzhu ★★★★★


Ma ★★★★


Lei ★★★★


"Senior Chinese" Mingzhu every question must answer gas field full


as the representative of the National People's Congress star, Mingzhu to media questions have already been comfortable. When a journalist throws a question to Mingzhu, the response is always voluminous. She almost asked and answered, and the air was full, and the Chatterbox opened her mouth.


The National People's Congress arranged 1.5 hours of group interviews, 14 reporters asked questions, some questions Mingzhu can talk for several minutes. In the face of reporters, Mingzhu never showed impatience.


Sharp, sharp, is Mingzhu left to the media's consistent impression. The Conference of the two conferences, talk about Chinese manufacturing, Mingzhu continuous use of a number of "you dare not think." She said that in the clothing market is very difficult to see the text, that is, domestic also hung a foreign name, "It is not confident of their own." I made this product, dare you say it out loud? "


"Technical Man" a number of horse-teng data terminology handy


at the 1.5-hour press conference, Ma Teng answered the reporter's 36 questions, most of the internet industry, entrepreneurial innovation topic.


"Usually less contact with the media, the answer is not good enough places, please forgive me." "There was a glass of water in the chair, a mobile phone, there is no paper material," pony Brother "to answer the question is more typical" technical male "style ——— simple, direct, speak faster, data, terminology handy, less use of adjectives in the wording, and rarely for example, can answer questions will not be perfunctory, If you find it inappropriate to answer the question, choose "Go around".


face the media, MA has been very low-key, had never held a press conference in the national two sessions. A horse-making press conference of the preparatory work group said, "pony Brother" this year cessation before the meeting originally did not hold a press conference plan. However, on the eve of the opening of the NPC, there have been a large number of media requests for visits, the staff responsible for the publicity to Ma Teng "for instructions", "fight", finally decided to convene a press conference.


Moreover, "pony brother" also do not prepare a large range of media, staff even before the meeting deliberately told the media "do not tell each other, so as not to cause too many people." But in fact, this "told" is useless, the scene gathered more than hundred media reporters.


, "Technology man" second, the language vivid love examples of

Although
is also a "technical man", Lei's language is often vivid and likes to cite examples. For example, he introduced his proposal on the national standard of smart home, one example: the market bought a self-portrait pole, but and all mobile phones are not connected.


talked about the issue of equity law, Ray and his own to play the analogy: "A good lad want to do the company, I would like to take 1 million to him, I accounted for 10%, he accounted for 90%, due to the provisions of the law limit, currently can not be achieved." But I like him, and would like to invest in him? "


said recently about millet to do decoration and electric cars rumors, Lei said these rumors put him "pit miserable." He said that the electric car called lei "really with lei and millet a penny of the relationship." "We think that millet is a hammer, a hammer West, I see the report I do not know what I am doing." "is the language very vivid?"