The unequal treatment of plants vs Zombies 2 angered Chinese consumers

Tencent Science and Technology (Lou Chi) August 5 News, the official Chinese version of "Plant vs Zombie 2" Since the July 31 login to China, quickly became the App Store free list first, but only a few days, The game's evaluation has dropped from 5 stars to 2.5 stars, according to industry sources, the game in the localization process not only malicious to improve the difficulty, fees and prices than the English version have different degrees of improvement, which led to the Chinese consumer's bad rating. It is reported that "Plants vs zombies 2--Wonderful Time travel" is the plant war is "Plant vs Zombies" This popular global stand-alone game of the Orthodox sequel, as early as last month, 10th, the game has been the first to log into the New Zealand and Australia market, with various types of domestic game "tools" and the Chinese-style group to help Most Chinese consumers have synchronized the game. and Shanghai Bao-kai team responsible for localization of the Chinese version of the "Plant War Zombie 2" was originally scheduled to enter the Chinese market on July 18, but postponed for unknown reasons, until July 31, only late login to China App Store, and in just 7 hours after the App store free list first position. But the game sparked outrage among Chinese consumers, according to industry sources, "localized" "Plant vs. Zombie 2" is not simply Chinese, but by increasing the difficulty of the game, reducing the game experience available to free players and other ways to force Chinese consumers to quickly consume. The energy bean, which consumes 1000 gold coins to buy (as the price of the purchase quantity increases), is limited to purchase by paying (diamonds). The amount of energy beans was reduced from 3 to 2; The original plant, which was obtained by a number of checkpoints, was replaced by the acquisition of a puzzle (or sky-high gold coin). The ability to use gold coins in the original is also modified to become a paid item ... In a word, a classic game that does not have to pay for a good gaming experience in a foreign country is transformed into a "parallel work" that does not pay for a normal game at all. Some media said that the original game only 6 kinds of pay plants only 108 yuan to unlock all, and "localized" after 8 kinds of plants through the diamond to unlock the total price of the plant as high as 256 yuan. Chinese consumers spontaneously organised a bad review of the Chinese version of "Plant vs. Zombies 2" In the App Store, and a large 1-star rating quickly pulled the overall rating of the game down, as of time, The evaluation of the game has fallen from 5 stars to 2.5 stars, and is still falling, become the free version and top 30 of the best-selling list of the lowest scoring game. There is an analysis of the industry, Shanghai Bao opened the behavior of quick success not only hurt the Chinese consumers, but also will cause the attention of the parent company EA. Prior to this, Shanghai Bao Kai by virtue of strong absorption capacity (the first three) times by the EA headquarters recognized, not only did the Shanghai treasure be merged into China's EA Moblie, as in other regions, and even insiders said, "EA took over the PopCap (PO) to the world's companies to cut, but the proportion of Shanghai is even smaller than the "Plant vs. Zombie 2", the real maker of the Seattle team. Just last month, EA moblie the branch in Beijing, general manager Li Tianjian has left, only some of the distribution department, financial and legal personnel, and because of "the Great Wall version of zombies" profit quite a lot of Shanghai Bao opened relatively safe, perhaps this is the Shanghai treasure open to provoke Chinese consumers reason.