The U.S. capital markets do not care where the net, where to enter troubled

Where to go the net seems to go into eventful. Recently, almost all the members of the art network have received a text message, the content of which is "art dragon suspension and where to go to the network cooperation, welcome directly to the art of the Dragon website booking hotel." Art Dragon CEO Cui made clear that the arts dragon does not support where to go TTS (Online trading) mode, other countries OTA (online travel agents) also do not support vertical search TTS mode.

Cui said, where to go the net is originally a vertical search, Pay-per-click (can charge high advertising fees); now push TTS, the charging mode should be divided by the transaction (that is, Taobao mode, collect 3% of the turnover), but where to go to the network while the OTA charge click Fee, at the same time signing their own hotels, full return, Directly to do OTA and advertisers competition.

April 15, where to go net response: Active communication with partners, will take full account of the interests and concerns of all parties, to seek a common win solution. Reporter from where to find Web page query found, with the network, to order it, Teng Bang International has been restored and to where the network cooperation.

But then, the same way network exposed by the economy chain hotels such as the unilateral cessation of cooperation messages. According to the industry analysis, the same way network was blocked or with where to go to the net "next Door" in the first and go to where the network to resume cooperation. April 23, Ctrip, Yi-long network of two OTA to join forces such as home, the Chinese court to carry out large-scale promotional activities. Wu Zhixiang, CEO of the same process network, said: "By the strong monopoly force", such as home to stop the cooperation with the network, alluding to the behind-the-scenes forces for the Ctrip and Yi-long network. In the online tourism market, in the third OTA of the same network and where to go to the site in the same camp, while the first and second "enemy" Ctrip and Yi-long network are jointly standing in another camp.

Where are you going?

Where to go? The original pattern is that all booking transactions do not occur where to go to the network platform, but the customer through to where the net link to Art Dragon, Mango and other related OTA after the transaction. But now it's different, where are we going? The network launched a TTS system, which allows customers to go directly to where the network to make reservations, and complete the completion of personal booking information, payment transactions, and so the whole process, and then to where the network to the corresponding OTA to provide transaction records and amounts, which is the original OTA customer information, The transaction information is left in the network system.

Where to go the net indicates that OTA transfer to TTS has never been mandatory. The advantage of TTS for consumers lies in user experience unification and transaction security. Consumers do not have to repeatedly enter information and learn the various Web site display rules, at the same time can enjoy where to go to the net "compensation plan" protection, therefore, the conversion rate is significantly higher than the CPC jump mode, even if the same click Price per order advertising cost is also significantly lower than CPC customers. And about the price range, to where the net did not specifically disclose, only said, "the individual media said the 40% is not true, not so high." ”

Where are you going? NET CEO Zhungchengsu said: "Definitely will not transform to do OTA." TTS is just a trading system that helps consumers to purchase travel products more conveniently and securely, and the TTS and CPC are not different from the business model, only the efficiency. ”

Wei Changren, general manager of the powerhouse, said the difference is that the TTS online trading system will leave the customer information entirely in the network system. "TTS is feasible for small and medium-sized reservations, booking sites and offline proxies, but for technologically mature OTA sites, this involves their core user resources." ”

Pressured by the IPO?

Go where the net why so eagerly push hotel TTS? There is analysis that, although to where the network in the user flow coverage in the industry leader, but for the platform of the products but not too much discourse. Before TTS, where to play the role of the net in this process is equivalent to the shopping platform, just charge advertising fees. If the merchant uses TTS, where to go the net can adjust the price according to the market situation, which is advantageous to where to compete in the line tourism market.

And where to go the net has been looking for opportunities to be listed, and there are rumours that the IPO will be delayed again because the valuation is not ideal. If the rumors are true, it means that the U.S. capital market is not optimistic about where to go.

According to January 2013 Iris monitoring data, in the travel site monthly visits statistics, to where the net to 74.74 million people top. By the end of December 2012, where to go the network can be real-time search of more than 800 travel provider sites, search coverage of more than 235,700 hotels worldwide. According to the network monitoring, where to net last year's revenue is about 450 million yuan, and Ctrip is 4.2 billion yuan.

Electric business researcher Wang Liyang said: "To go where the current market control force only to get 450 million yuan of revenue, that go to where the future of the imagination space is very limited, the capital market is not optimistic where the net should be." So where to go the net now the drastic transformation is inevitable result, but go to where the net is somewhat hasty. ”

Before, encounter Boycott, where to go to the hotel price function loss of half. Where are you going? Chibo, general manager of the Network Hotel division, said, "the incident to help where the network heard a lot of voices from the industry, these voices help to go where the network better support partners, strengthen communication to eliminate misunderstanding." ”

To the same Cheng said, where to go to the net may be indispensable. It is understood that at least 20% of the hotel bookings at the same distance network from where to go, so the two sides after a concession to re-establish cooperation. and art Dragon NET, Mango net and go to where the net can return to the negotiation table to seek the benefit balance point, still need to wait and see.