The views given by the critics of the price war

CCTV reported that the two appliance manufacturers vowed to play a largest, the most brutal price war, the news not only stirred the nerves of consumers, for the industry, is also a small stimulus, some industry insiders said yesterday, a seemingly comedy tragedy, in China's E-commerce market has opened the curtain. The electricity merchant fights the price war, who will profit, who will be injured? 0 profit, Low-cost e-commerce, how far can we go? Let's listen to the views given by financial commentators.

Last night 7:49 P.M., Liu on Weibo on the release of malicious words: just and members of the meeting, today's capital, Bull Capital, Kleiner, Sequoia, Tiger Fund, DST and other major shareholders all participated! We all know how to play Su Ning. I say this war is going to cost a lot of cash, what's your attitude? A shareholder said: we have nothing but money! You can fight it, hit the dead! Such attitudes and information, experts are not optimistic.

Special commentator of CCTV financial channel: Jingdong mostly from venture capital, Suning itself is a bond to raise money, you end up to pay, so, I do not know what kind of investors can make such a crazy move, I do not make money, I do not earn a penny, then invest what do you do? If an investor in charge, when he saw these two enterprises to make such a very crazy move, I think I will not vote for it, because you play after you can give me what kind of return I dare not say, because you have found the loss, you will not lose the future.

This price war, the two sides of the senior executives of the war of words and escalating, in the end will bring about the impact on both sides, is our e-commerce can only rely on the price war, 0 of profits in the market foothold it?

Ma Guangyuan (CCTV financial channel special commentator): This competition itself, in the development process of the electricity dealers see very bad tendencies, not to say that the market itself to big, but directly to the other side to kill. Jing Dong Hao, or Su ning, both sides if no profits below the cost of sales below the words will violate the anti-unfair competition law and antitrust law, I think this is the future of E-commerce site in China a very insecure performance. May be the last of the results of a lose-lose, but attracted a certain eyeball.

So, the price of a bloody battle between the electric dealers, so low price, whether to bring real benefits to consumers? Experts believe that consumers should receive dividends should be a sustained and healthy development of the industry, rather than a one-time free or low-cost, electric dealers to play low-cost war suspected of unfair competition.

Ma Guangyuan (CCTV financial channel special commentator): We usually have a lot of people see the price, think it will feel good, but in fact, to the competition to squeeze out the industry's brutal behavior, if he said that a thing itself does not make money, then once the competitor to kill, he is to double the money to earn back, The money he earns is still the consumer's money.