The "virtual business" of the US state of Tesla

Always admire Wenzhou entrepreneurs, is their courage to dare to do the spirit, keen business acumen and learning ability, such as the United States and Granville. What impresses me most about this garment business is how it looks like a "Nike" Shadow business model. "First Financial daily" recent article on it a better interpretation: Zhou: Production of clothing like bread (First financial daily, October 10).

"Virtual business" mode, that is, the company as far as possible production, sales outsourcing, and focus on brand http://www.aliyun.com/zixun/aggregation/8073.html "> Marketing Promotion and Design research." In this way, companies can earn a much higher premium. Nike's approach is the most classic light asset operation. This approach is particularly important in China, where labor costs are low and Chinese companies have full potential to engage in light asset operations; Chinese companies should increasingly move away from low-cost manufacturing to brand operators to earn higher profits.

Mattel in the brand operation has been a breakthrough, such as looking for Jay Chou as a spokesperson, and actively participate in Oriental TV talent show. Its youth target consumer group is also very targeted. Zhou boss in the article talked about to strengthen the brand connotation, looks very accurate direction. Because Mattel has built a broad consumer base in just a few years, it seems less creative and cooler to say about its brand characteristics and content.

                                                                                                                                                                                              (written in 2007-10-12)