The way of customers visiting the website and the percentage of sales

Study of foreign customers visit the site of customer access to the Web site, what is the proportion of sales, for the guidance of network marketing, especially budget and advertising, will be very meaningful. The data released by E-tailing group in the United States can be consulted.

In the first place is the customer directly input the URL of the consumer site came to the site, this part of the customer to bring the http://www.aliyun.com/zixun/aggregation/38963.html "> Sales accounted for 27%." A website URL, if easy to remember, has features that will be a huge advantage.

Customers who visit the consumer site through the search process account for 30% of sales, of which 17% are from paid search and 13% from natural search. Paid search relates directly to the SEM (search engine Marketing) strategy of the Business-to-consumer site, and natural search is related to the effect of the SEO (Search engine optimization) of the Business-to-consumer site.

Foreign business-to-consumer site for email marketing attention to a very high degree, some large business site has email marketing VP. From the table can be seen, through email marketing, so that customers visit the site, bringing sales revenue accounted for 12%.

The marketing of the business site is a comprehensive system, which needs to develop a set of effective methods according to the characteristics of different industries and products. Referring to the foreign business-to-consumer situation, we can see a large picture.

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