The way of the traditional enterprise

The way of the traditional enterprise

There has always been an idea: to write down some of the things and ideas that have come up in the company of the past few years to +b2c friends with traditional business. Last month I had dinner with my old friend and learned that he was going to leave the company.

The world has changed very quickly, and in the 07, 08 friends have set foot on the Express. It was not long before the news of getting off the bus continued.

What's wrong?

Yes: the financial crisis? A competitor? Customer churn? Or: the idea? Mode？ Policy？ Implementation？

Everyone said that the difficulties, and two years ago, a little different from the high-spirited, traditional enterprises on the business is not easy!

From the personal feeling, the competitive environment is indeed more intense than last year and the years ago, less than a year of Amazon, when, Jing Dong, new eggs frequently break price line, in the second-tier status of the electric Shanghao no respite, tired of challenging, unable to effectively respond.

We also have a better understanding of the electrical business: the electricity business is not so fun. So how can the traditional enterprises play the electric business well?

I personally believe that: the traditional enterprises to play a good electrical business to do a few things well: the trend of the macro see understand, the concept of clear, simple model, strategy on demand, the implementation of a strong. Doing so is perhaps closer to success.

The macro trend is not to say, this topic in a few years ago, a lot of talk about the idea today.

To be honest: to be a friend of the electrical business is nothing but two kinds of people: a part is speculative friend punctuate hot money, a part is want to do something friend. No matter what kind of friends, all need to understand the idea, in order to do the electrical business.

Reader you're going to say: Is there any company that doesn't get it? What do you have to say about such a simple thing?

I certainly admit reader, every boss must have a more mature http://www.aliyun.com/zixun/aggregation/16658.html ">idea, but according to my experience, Actually do not think when it is so easy, or do the time to think, this is too difficult!

In my opinion, to understand the idea, we need to answer the following questions first:

1, if the traditional enterprise on the business, it is the biggest significance of the enterprise? (or what is the payoff?) This is a single choice, not a multiple-choice one (I don't have an answer, a friend needs to think for himself). Is it cash flow or customer base or?

2, how to define the enterprise in the business: that is, what form exist? And what role do you play in this business?

Is the sales channel? Or media access?  Or a customer service platform? Still is?

3. What can it bring to the customers of the enterprise? Can customers profit from it? Is my client accustomed to being a consumer?

The pattern, the strategy, the episode, it's a little late.