The wind is said to be the electric business industry vertical field "The last blue sea", but continue to profit still keep the shackles

The wind is said to be the electric business industry vertical field "The last blue sea", but continue to profit still keep the shackles

"2012 Chinese Medicine for the whole year to reach 1.665 billion yuan." The latest data, released recently by the China Online Pharmacy Council, has led to a re-examination of the drug-electric business that had previously met with resistance. According to the Board's previous statistics, China's pharmaceutical company in 2011 only 400 million yuan a year, that is to say, 2012 industry size in 2011 jumped 300%.

The 300% per cent increase was significantly better than the average growth rate of the pharmaceutical industry in recent years, or more than the previous forecasts. A number of companies have been interviewed by the South reporters, more commonly referred to the 2013 they are still expected to maintain the growth rate of 300%. However, industry experts refer to the current Taobao platform to do business, just for the sake of popularity, in fact, not to make money.

Industry expected to soar this year

"300% of the growth is normal. "Health Guest net C E o Su Zhan said," he was interviewed by reporters in the south, the drug B 2C today's rapid development attributed to the popularity of online shopping These two years, people's lifestyle changes.

Zhang Yong, the council secretary of China's online pharmacy, gave three more detailed reasons: one is the cat and Jingdong Mall large-scale platform for the involvement of electric dealers to promote the pharmaceutical B 2C transaction size and the growth of user demand, the second is a steady increase in the size of online shopping users, the purchase of online shopping range is expanding, the user's trust in the purchase of drugs is also increasing, Consumer support for online shopping continued to increase, third, the increase in market participants expanded the pharmaceutical B 2C market investment, and further expanded the market.

China's online pharmacy board said that the day Cat Medicine Hall and other electric platform for the drug B 2C lifting up use is gradually increasing. With the high growth of the day Cat Medical Museum, the future of the medical platform Type B 2C trading scale and market share will be greatly improved.

According to the latest statistics of the Council, 2012 years ago three, the platform-type trading in 2C was 4.500 million, the proportion of the size of the B 2C market was already as high as 41.3%.

"In fact, the whole industry is more than 1.6 billion. "This is Guangzhou Express Cargo Co., Ltd. General manager of the Liao of the view, he refers to the pharmaceutical electric business has entered the rapid growth of the channel, the 2013 will undoubtedly be a burst of development." With the increasing number of users, especially those who believe that regular drugs can be bought online, the industry will continue to grow by 300% in 2013, with 5 billion sales expected by the end of 2013.

The influx of funds from all parties

Data from the National Drug Administration also show the rapid development of the drug. As of February 5, 2013, the domestic access to the "Internet Drug Trading Service Certification" enterprises have reached 124, of which the scope of service is "to provide personal consumer medicine" business enterprise 74.

According to the data, 25 pharmacies were granted a licence to do so after 2011. The rapid issuance of licences also provides a better environment for all funds to enter the drug B 2C industry.

Second Heaven, a traditional chain pharmacy in the Guangdong area, applied for a Business-to-consumer licence and promptly opened the online pharmacy after getting the licence.

In addition to chain pharmacies, pharmaceutical wholesalers are also in the distribution of this market, Canton Medicine, the southern region of the pharmaceutical industry in the 2012-year sales volume achieved 300% growth. Yu Jinghui, its general manager, told reporters that the health of the Guangzhou Medical network in 2013 to achieve the 300% growth problem is not big.

In addition, the traditional pharmaceutical enterprises, has also been trying pharmaceutical business, tablets Xinhuang pharmaceutical industry has invested 9.8 million yuan to set up Fujian Aberdeen Xinhuang E-commerce Co.

Industry experts on the analysis that, with the raw materials, especially the rapid increase in the cost of Chinese herbal medicines, as well as the basic drug system, tendering procurement and drug price management and other factors, to enter or participate in drug business, the market, is becoming the current general decision of pharmaceutical enterprises.

According to Zhang Yong, several venture capitalists are expected to enter the pharmaceutical industry in the future. In its view, the pharmaceutical business is already the industry's vertical field of the "Last blue sea."

The profit problem remains to be solved.

In China, one of the first to wade on the medical and pharmaceutical platform before the person responsible for the view, "Do drugs b2c,80 the following team can do 100 million of the scale, you can make money." So this "industry with few people doing a lot of sales" is doomed to fire. ”

But today, the blue sea, in the eyes of some profit-seeking investors, still face the problem of profitability.

"At present, the Cat Medical Museum is doing is ' low-cost Sales Model ', the current sales are basically negative Maori varieties." In addition, the Day Cat Medical Museum promotion costs higher also lead to Taobao platform to do the drug business is not making money. Of course, the current domestic business of the drugstore, usually its sales is the cat and other electric platform to walk half, their official online walk half, so half still make money. "Liao would have pointed out to reporters the root cause of the problem of profitability.

China's largest private pharmaceutical circulation enterprises Kyushu Tong and the electric business giant Jingdong Mall, a joint venture between the Beijing-East good pharmacist E-commerce platform to run a year, sales have been almost billion.

However, Jing Dong Good pharmacist recently was burst "is experiencing the loss of trouble." As a result, it is believed that the reasons for its business losses are no more than the high cost of marketing, logistics and customer service.

Replacement entity store is still early

Of course, there are also a few people in the industry who are optimistic about the future.

"Up to 10 billion in 3 years is no problem. Will eventually result in more than 10 20 large online pharmacies. "said a person close to the Southern Institute of Medicine and Economics.

The report by the Chinese online Pharmacy Council is more upbeat, with the board predicting that the pharmaceutical industry will soar to 15 billion yuan by 2015.

In the interview, the South reporters noted that the current pharmaceutical industry optimists are very willing to the domestic development of this industry and the United States online Pharmacy scale comparison.

According to the public data, 2010 American online pharmacy sales scale has accounted for nearly 30% of the entire pharmaceutical circulation scale. The largest online pharmacy D rugstore2010 has nearly 50 billion U.S. dollars in annual sales, even more than the 34 billion-dollar sales of the largest online-trading site Amazon.

"There will be no e-business in the future, and all business must be electronic." This is the prophecy of Ma Yun. If, as he predicted, 15 billion dollars would not be a big figure for the medical retail. As compared to the pharmaceutical retail industry 3000~4000 billion yuan, the size of the drug company 15 billion is still small. However, the reform of the medical management system and the cultivation of consumption habits have not once the achievements.

A high-level of industry enterprises to the south are reporters frankly, its current operation of the pharmaceutical business, the real meaning of the drug is very few, mainly rely on health products, household medical equipment.

In his view, the simple substitution that drug operators cannot complete in the short term can only be a supplement to the retail trade of traditional medicine. Because this is related to the property of the commodity, it takes a little longer than the other goods to get into the habit of buying drugs online.

"At present, although there are no major obstacles to the policy, but the habit of consumption is still a period of time." Correspondingly, it will take some time for the drug to achieve a real outbreak. Yu Jinghui, general manager of Guangzhou Medicine.

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The advantages and disadvantages of online pharmacy

Where is the advantage of online pharmacy? Compared with the offline entity pharmacies have about 30% of the price concessions, home can be achieved to buy, convenient advantages.

But the disadvantage is also obvious. First of all, consumers lack of trust in online pharmacies, often dare not easily to order drugs on the Internet, the lack of consumer expertise to make online shopping brings health risks, other supporting policies are missing.