The wisdom Theory of large data "marketing to Jane"

Knowledge mining or consumer insights in the marketing industry is a huge, fast-growing global industry that is committed to tracking and analyzing consumer behavior and classifying these data so that it can be used to convince and sometimes manipulate our buying behavior. Through data mining to implement accurate http://www.aliyun.com/zixun/aggregation/8073.html "> marketing, we call it" big Data intelligence marketing. " The big data, as the name suggests, is that the data is large enough that we are not simply pursuing causation in the age of large data. Through the analysis of data can give our audience to show a "perfect coincidence."

One, the big Data intelligence marketing to simplify

The development of science and technology for data collection, storage, analysis, application has brought great convenience, membership cards, card, etc. through the merchant's scanning system to collect your shopping type, time, consumption amount, purchase frequency and so on, perhaps we have become commonplace. You are browsing the web to kill time, when an e-mail is bouncing out, not by your co-workers or friends, but by the store you go to. This tip is just a coupon for something you want to buy, do you think it's just a coincidence? No, that's the magic of Big Data intelligence. It turns out that companies now use a variety of techniques to master your every move, and they may know better than you what you want, what you need, what you dream about, and what your habits are.

It's hard to create demand, but we can make it more likely to be successful in the first place when we need to show our products to consumers. Large data a series of complex technical operations, but the display is to Jane's "coincidence", the magic of large data will be marketing to simplify.

Second, the big Data intelligence marketing touches the human nature fundamental

The evolution of human nature is a very slow process, and we are still the genes of the cave people. In the age of large data, we can have a better understanding of human nature, marketing is also touching the depths of human nature.

"Desire" is something that we all have and are different. This is the "unconscious symbol" of our human nature. Did you notice that some of the drinks were advertised or the glasses in the logo, the water droplets on the cans or bottles, which are called "sweating" in the industry, are streaming down the side of the container, officially because these "sweat" touch us deep inside let's subconsciously think that drinks are not only cool , and it is cold, as we know that this cold soda is better to drink and make people feel fresher. It is precisely because of the existence of large data, so that marketers are easy to capture, and applied to marketing, is a proven.

"Fear" is innate in the human genome, and marketers can use "fear" to its fullest. For jam, The jam is made of water, viscous with a little pulp, mostly bottled. What worries us is whether it's clean, marketers put a narrow, white sticker on the lid of the jam to create a "fresh" feeling that if the pectin paper is intact, it's clean. That's how our brains think, and that's our humanity. With a bang, we feel the food is clean, non-polluting and fresh. "Bang" or a patent invention, which is the crystallization of large data wisdom.

In the age of large data and light reading, the amount of information we touch every day is already beyond our reach, and we naturally evolve to read and accept selectively. Today's marketing is no more important than a more attractive audience. This is also an "eye economy" era, and even Jane's marketing point to reach the innermost feelings of humanity, is the big Data intelligence in the marketing industry innovation, the current big data marketing must wisdom "to Jane."