The world's creative vocabulary always mentions China

Every Maker, perhaps more than 30 years ago, the living shadow of jobs, so that most of the young men and women around today, when they bowed their heads and walked, he (she) was more willing to walk back to the three-foot-a-community. Compared to today's custom, a list of pure vision from the market environment, has made Joe Apple's garage business legend Yellow Heavy, perhaps not enough to reflect today let them likely to benefit from the hard software open source market, reflect their embrace also want to change the world's heart so alive.

China is always mentioned in the global vocabulary of creators, just because China is almost an ideal haven for creators: The world's second-largest economy, the world's biggest internet user market, the manufacturing kingdom, and so on. Can be in the first few times in the domestic industrial revolution, long tail li social argument behind, I prefer to describe the beginner as a warm vision of the unforgettable: As more people just cater to the world, they are willing to travel between the frequent and reciprocating, and the creators should be like such a neglected lone, exploring the possibility of one-way road innovation.

It's a product, a creative, an idea, or even an individual act of expression, created the majority of the creators alone, and it made it hard for me to believe in any definition of the creator: on the one hand, it is almost impossible to redefine the social/market definition once again based on a vision of socialization or marketization; The key point to examine the behavior of a guest is how to maintain and even enhance the individual color of the creative guest, expecting it to be quickly integrated into the market and the society itself can be verified.

This means that I do not rule out 3D printer such a super production tools, will bring a huge confidence in the creators, but I would like to believe that it is a continuation of the market. In other words, if you want to define it, I just agree that the creators are creative behaviors that create demand, the opportunities and considerations that are left to them, nothing more than to skip the instrumental imagery and return to the market issues of the combination of individual traits and market opportunities.

Technology enterprises lead, "public-raised" model

In a sense, this and I think that the key to breaking the market puzzle is how to look at and cater to the market: The Masters of the past, often not alone, the individual consciousness of the creators is worth encouraging, but it often brings together the market behavior of community differences. In the context of a single innovation in the conduct of the creation, Joseph Schumpeter,1883-1950, a renowned economist, has pointed out that inventions are only innovative when applied to economic activity, an economic concept. In the popular marketing field, it also follows the established market model to inspire the high span of creative inspiration.

The coincidence of this is that today, the new wave of the creation of the market environment Pang degree and commercial space considerations, will only be a span superposition of the multiplier effect. The Internet, mobile Internet, IoT of things, cloud computing, big data, all kinds of concepts and business architecture are emerging, even if Jobs 2.0 may be a step-by-step today, then, what about Chinese creators?

China's market, this year's "creators of the Times, built up" Lenovo (Lenovo) competition is exploring a model: This is the first time by the domestic leading technology enterprises to participate in, focusing on "intelligent electronics, smart home, digital vision, innovative apparel" four major areas of the creation of the competition. The competition strengthens the interactive effect of the topic and the work on the social media side, simultaneously provides the IT elite dialogue, the media interview, the commercial incubation and the 2014 Milan Design Week many incentive opportunities.

Up to now, Lenovo to create a customer competition in the first phase of the national 40 to create a customer project, the accumulation of nearly 100,000 pieces of work at home and abroad to participate in attracting more than more than 2.7 million people concerned. Reached a number of industries covering the country, age, provinces and cities to participate in the creation of the effect. The first quarter to December 6, the end of the daily report of boutique projects are still close to 1500 more than a few, the fiery situation of China's activities to create a guest is once a foreign media marvel.

Lenovo as a social benefit feedback or the company's own market behavior is understandable, since the provision of copyright and patent protection, you should have it as an open market market behavior. The key point of examining activities is that the creators themselves to create demand for survival, you have to step on the demand point: the effect of social media transmission is not needed? Is the importance of public environment and wide participation necessary? Is there a need to consider multiple domain spans and feedback? Is business prospects planned in advance?

In fact, I appreciate the spirit of the creation of the guests at the same time, but also for the market judge ability to worry: like the patriotic card, not every one of the creators are going to put on the "curve" of the hardship card, this departure from the main market creation behavior itself is worth criticism. To paraphrase a familiar word, if the current anxiety of the creators is just a matter of money, it is not a matter of money. The Internet teaches you open source, is really only open source?

Or go back to the perhaps wrong creator Steve Jobs: more than 30 years ago, the garage-produced Apple I was just a client-style motherboard, and then quickly switched to a comprehensive PC operation; After Apple was founded, it spent most of its time talking about geek-style different (Fans) and Crazy (Madness). But don't forget that there was a moment when he seemed to understand marketing (market) and believe (believe) more than anyone.