There are several aspects of Internet development

Now the Internet development is the most fire of several aspects, is the internet thinking, big data, mobile Internet, LBS, O2O concept! But is there anything that can hold the core of these "tidal words"?

In essence, the Internet is, after all, conducive to people's production, life and development tools! I think it is people's life scene, is our "Life circle"! Only in the people's life scene, can these concepts in tandem to make it play a greater role! The future of the Internet will enter the "Life Circle" scene era! I thought of the scene of the application of the Internet.

• Internet thinking as the guiding ideology

• Large Internet data for strong support

• Mobile Internet is the best way

· LBS location system is a catalyst

· O2O mode is the path of commercial transformation

The internet is fighting for traffic and portals, and the mobile internet era is fighting for scenes. So where is the scene that can be contested? Below say my own opinion, I feel that the development of the Internet is inseparable from community business and "Life Circle"! In a way, the two are inseparable! Community business as the concept of Internet business, Life Circle is the practice of Internet business platform.

Community business as the concept of Internet business

The essence of Community business: the Internet's business model has three levels: the bottom is product-centric, second to platform-centric, and the highest level is community-centric! This will show Community business: Content + community + Business! The content is the media attribute, is used to make the flow the entrance, the community is the relation attribute, uses to precipitate the flow, the business is the transaction attribute, uses to change the current flow value. The user is aggregated for good product/content/functionality, and then settled through the community, as participatory interaction, shared values and interests form a community, and finally a user with a deep connection, with a custom business model, to meet the needs of the transaction.

For example, the MO to say it! Recently, there is media disclosure: The inside of the MO is testing LBS mobile advertising platform "to shop pass." "To shop Pass" is a stranger for local online businesses to provide online display advertising platform, businesses can be based on the location of accurate delivery, and users for real-time interaction. Typical community Business route:

1, through the continuous improvement of the function of products to attract a large number of users registered use;

2, through the product within the community (interest groups, etc.) to allow users to have a variety of relations between the user to settle down;

3, the commercial development, the user to realize, such as joining the payment function, game features and the current "to shop" advertising platform

"Life Circle" is the practical platform of Internet business

1, mobile end app application Scene "Life Circle"

Can move only then will have the scene, only then can have the internet scene "The Life Circle" the appearance! Our mobile devices are portable, and then we travel through different scenes, the need for different scenarios in the app function requirements are not the same, even the same app can be in different scenarios, give users different sensory experience! For the user is also a kind of intimate touched Oh! Fully meet the user's personalized needs. As product managers in the mobile internet age, how do you solve the personalized needs of users? Is in the future can product success is the key!

2, Enterprise Marketing tool: The Internet "Life Circle" and reality scene "Life Circle" detonated mutually

The Internet "Life Circle" and the reality scene "Life Circle" mutual detonation is the Enterprise Marketing sharp Weapon! Only two legs can walk faster! I would like to say, whether for the Internet industry or traditional industries must do! The only way to grab the Internet's life is to take 2 hills:

1 to seize the PC side of the search engine hill

To capture the top of the PC search engine, SEO search engine optimization is the first, SEM search engine auction anti-shield, SMO social media optimization web2.0 form of innuendo! Specific content not too much to repeat, pay attention to my micro-letter public number: Liu Hai, there are dry goods to share Oh!

2 preemption of the mobile end of the social media Hill

Personally, micro-blogging, micro-credit and other social media marketing is essentially a relationship chain marketing, on the surface is content marketing, dissemination is from the media marketing! The content is the decisive factor, no good content there is no dissemination of value, can not trigger the spread of media, it can not build a chain of relationships, marketing will not talk about it!

Personal thought of the Network Marketing 4 step strategy:

• Find the right person

• talk

• Building Relationships

• Emotional Integration

More to grasp the reality scene "Life Circle"! Let the Internet "life Circle" and reality scene "Life Circle" mutually detonate, thus produce 1+1=11 effect! How to grasp the life circle scene? is to divide the public as the representative of the building advertising, outdoor media! In the mobile internet is a big way of today this form of advertising not only not to retreat, but with the unique characteristics of the dissemination become more vibrant! A closed-loop marketing system is formed when it fits into online social networks!

Take the recent ads for the Golden arowana as an example: I was at work waiting for the elevator when a glance at the advertisement, did not care, open the computer brush Micro Bo found in the top of the hot Topic list, really let me surprise, again recall the content of the ads before see!

This is the simplest: offline actual scene "Life Circle" of the actual experience and to the online "Life Circle" perfect match! Through the formation of social media interaction, to share the formation of the topic of aggregation of people, forming the spread of tension, so as to achieve the effect of Word-of-mouth transmission!

And the focus of the building ads, with high precision so that the effect becomes more effective!

Exclusive perspective: A predictable "life circle" scenario

When the user's needs and behavior are dependent on the Internet to achieve, the demand for consumers can be their own consumption path clearly show! This is for marketers to complete the chain of closed-loop marketing opportunities! All the needs of the search engine! What if someone searches "what's a good date?" He may need a taxi, need to call the car software, he may go back to the flower shop to buy flowers, may find a restaurant to eat, may find a movie theater, may go to the mall gift! Business to do is to clear the consumer scene changes, to achieve targeted!

Of course, it is still more difficult to achieve, but I believe that with the development of LBS technology, the continuous improvement of large data analysis, this reality scene "Life Circle" of the consumer path marketing will be able to achieve!

Wen/Liu Hai