There is no clear measurement system for the "whole net price".

With Tencent and when the alliance, the electricity dealer price war has been more intense.

Recently, there has been news that Tencent, the largest internet company in the country, has reached a partnership with Dangdang, the top five. Tencent, which has a weaker influence in the electric business sector, will use it as a means to run the new online sales of books and baby supplies.

With Suning, Gome, Beijing-east, Ali and other electric giants continue to overweight, electric quotient pattern gradually show centralized trend. But the big electric power companies in the price war announced at the beginning of the huge investment in the implementation of the situation has not been clear. Who is the ultimate taxpayer in this massive price war?

What is the essence of price war

With Gome, a Amoy successively reached the Dangdang of cooperation, this time found a new partner.

According to industry sources, the main social and entertainment Tencent has been with the veteran electric operators Dangdang in books and baby supplies and other aspects of the intention to reach cooperation. The intent of the partnership will be announced this week. At this point, the power of the company's fight for Tencent's high profile to join, officially entered the Warring States Period of the seven-male hegemony.

E-commerce observer Ruzenwang earlier in the micro-blog, said that the top five of the market share of the business to more than 80%, "the intensity of the electricity business is obvious, the competition is very fierce." ”

Since the beginning of the April has not stopped the price war, several home appliances business giants claimed to be used to rally customers, price concessions to the total investment has been nearly 7 billion yuan. But the real story behind what the industry calls "the biggest electric dealer price war in history" is that the implementation of the announced investment by the electricity companies has not been announced.

In an electric business giant Enterprise has been working for more than three years ran (a pseudonym) to reporters that these inputs to let the resources of the name appear, not outside the real gold and silver investment. He told reporters that these hundreds of billions of dollars in the amount of money, many are "patted the head to come out, in order to sound more than others."

Gome Electric Online Mall general manager Handepeng also told reporters that the price war sounded a large number of concessions, in fact, much for gimmicks.

At the same time, these large amount of concessions does not mean that the electric business enterprises at a loss to sell a yell. Ran says commodity prices are really cheap, but that does not mean that the electricity dealers do not earn. He gave an example to reporters, such as hoarding 10 billion of the goods, normal can sell 15 billion. Now he turns the price into 120亿来 sell, is let 3 billion.

"The most important thing is to speed up the flow of capital and save on interest costs. "Xiao Guo, who resigned from the electricity business, told reporters.

He revealed that the so-called concessions, not how much money they put into, but is to reduce profits, speed up the flow of money, to earn market share of a process.

In fact, now the electricity companies collectively declared "the whole network price" and there is no clear measurement system, the electricity dealers can do is cheaper than who.