There is no eternal friend, no eternal enemy.

　　During the Second World War, British Prime Minister Winston Churchill, who was struggling to deal with the great powers of the US and the Soviet Union, had a famous saying: There is no forever friend, no eternal enemy, only eternal interest. Today, the words were fulfilled in Skyworth and Ali, a handshake to a rival company one months ago.

The traditional home appliances manufacturers and internet manufacturers isolated ght suspense blockbuster, although we do not know what happened in these one months, but one thing is certain, the two sides must have reached a certain balance of interest.

The turn of the Skyworth attitude: from refusal to shake hands

September 9, 2013, Skyworth brand director Li Cong want to accept Sohu home appliances phone contact said, about Skyworth and Ali activities, all to tomorrow's announcement, now inconvenient for more disclosure.

Skyworth's partners leaked the news in advance, Alibaba said in an invitation letter, Alibaba will and Skyworth group on September 10 morning in Beijing to release its new cool TV. Multiple sources point to show that Alibaba's cooperation with Skyworth, Alibaba will be its Aliyun system preset into the new cool open TV.

The above statement is highly credible. The reason is, when last month, when the news of the cooperation of the Ali Skyworth, Skyworth spokesman gave a strong counterattack: Skyworth did not join Ali Smart TV Eco-Alliance, also did not participate in Ali Intelligent TV operating system development.

Reason guess: 3 kinds of possible

1, Hype said

Some analysts blushes pointed out that Skyworth is in the opportunity to hype, thus causing concern. The credibility of this statement is not, but very low. The reason is that Skyworth is not a good hype company, and similar hype will damage the company's reputation. As a leading brand in the home appliance industry, Skyworth is not worth the candle.

2, the information is not lined

The analysis holds that the information asymmetry is the main cause of the occurrence of the Wulong incident. That is, Skyworth research and Development department has been docking with the Ali Research and Development department, and the project is a confidential project, so the spokesman did not know this.

3. Game theory

In addition to Apple, few technology companies can achieve the whole industry chain of control, so the vast majority of enterprises are open attitude. Yang Dongwen When it comes to smart television, he stressed that Skyworth is open to all cooperation. In other words, Skyworth at the same time and a number of manufacturers in contact, but finally finalized Ali.

Conference forecast: System and payment is the biggest aspect

The tug of a battle between traditional home appliances and internet makers usually revolves around just one thing, which is who controls the entrance of the smart TV-TV the operating system. Tomorrow, the two sides will formally announce the details of the cooperation, whether it is Ali or Skyworth leading the entrance will be known.

However, there is one thing to be sure, even if Skyworth loses its entrance, Skyworth will ensure its interests by asking for a reasonable percentage of the split.

If there is no accident, tomorrow the biggest aspect of the TV intelligent system is based on a series of applications of TV shopping and payment, such as TV payment. Ali in payment has a lot of accumulation, and can provide partners with as many permissions as possible, this is not a common pre-installed can be achieved.