This is the football World Cup? No, this is cargo's World Cup.

Summary: This is the World Cup of fans? No, this is cargo's World Cup. From Taobao, the cat data show that June 1 July 13, the cargo in the middle of the night to drink over 30 million cans of beer, ordered more than 3 million seats, and 15% of the first time in the box to drink PA

Is this the World Cup for fans? No, this is cargo's World Cup. From Taobao cat data show that June 1-July 13, the cargo drank over 30 million cans of beer in the middle of the night, ordered more than 3 million seats, and 15% of them spent more than 10 hours drinking beer in the box for the first time, if they quantified the food they ate, Beer alone can fill 10 standard swimming pools.

July 14, in the Maracana Stadium, three World Cup winner Germany 1-0 Lectra two crowned World Cup Argentina, the fourth time to hold the Hercules Cup. The preferred way for Chinese fans to celebrate is to drink German beer. According to Taobao cat data statistics, during the World Cup, Taobao cat beer sold more than 30 million cans, compared with the same period last year, the growth of nearly 3 times times, of which in June 4-6th period, the year-on-year increase of more than 15 times times.

I wonder if the unique taste of German beer attracts a cargo of attention, or does the fans like to cheer for the champions? Since the World Cup began, in Taobao Cat World Cup team search rankings, the German team in recent days top. June 17, Germany's chariot 4-0 victory over the Portuguese national team, Germany's search number than 15th increased by more than 1 time times. On that day, German beer sales also ushered in the June peak sales. Of the top ten most popular beer lists, German beer accounted for four seats, respectively, Valentine, Cologne, Paulaner, bro music. Among them, Valentine ranked second in the list, after Tsingtao beer.

In addition to watching the ball at the bar and at home, during the World Cup, the first time the Mac turned KTV into an exclusive ball-watching venue. Among them, 15% through the mobile phone Taobao booking KTV fans, a stay in the box is more than 10 hours. On weekdays, the average time of the Mac in the KTV box is no more than 5 hours.

From June 20 to July 13, the mobile phone Taobao United National Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, Nanjing, Wuhan Eight major cities, more than 190 KTV stores launched nearly 2000 kinds of fans exclusive World Cup box package, fans in the box can eat snacks, drinking beer watching the game live. Among them, the admission of gold from the 20:00 and 23:00 admission to the early hours of the entrance of the shopping crowd is comparable.

Fans are also more willing to share the ball in a small range of mood, fans love between dinner time 19:00--21:00 with a mobile phone Taobao book KTV to see the ball, accommodating 3-5 people, with 1 dozen beer and snacks small box most popular.