This year Haizhu Creative Industrial Park Annual sales will exceed 2 billion yuan

Abstract: This year Haizhu Creative Industrial Park Annual sales will exceed 2 billion yuan. In the recently held Haizhu District e-commerce industry autumn and winter Apparel design contest final scene, Haizhu Creative Industry Park deputy general manager Zhou Wenhui to reporters. 2 billion, this number twice as it goes

"This year Haizhu Creative Industrial Park Annual sales will exceed 2 billion yuan." "In the recently held Haizhu District e-commerce industry," Autumn and winter Costume design contest final scene, Haizhu Creative Industry Park deputy general manager Zhou Wenhui to reporters. 2 billion, this number twice the sales performance of its last year.

Behind this huge increase is the epitome of the continued expansion of the performance of the electricity companies. Take this year double 11 of women's clothing as an example, the top 5 of the brand 4 seats by Amoy brand occupy. But Amoy brand Camp also quietly occurred fission. "Amoy brand mentality and not the same as before, both have sales, but also have a reasonable profit, healthy growth into." "Fang Jianhua, founder and chairman of Hui Mei Group, said. The reporter learned that, following last year's merger and acquisition of the first language, the United States this year quietly developed high-end brand "living in the left", the current remit of the United States has 6 brands, and another 3 brands in the planning. At the same time, this year has been a low-key acquisition of Anymo and other Amoy brand clothing homes, recently revealed the Spring Festival before the completion of the 4 Amoy brand mergers and acquisitions.

Amoy brand growth soil more "fertile"

"A few years ago, Haizhu Creative Industrial Park is a factory, the United States is followed by the Haizhu Creative Industrial Park with the transformation." Zhou Wenhui told reporters. In this round of transformation, Fang Jianhua completed the transformation from OEM to electric dealer. Today, the United States and the first language of the German Women Amoy brand in the name of the outside.

Although not every Amoy brand can be as lucky as the Mann, but in the industry matching, now indeed to Amoy brand more "fertile soil." "From the beginning of the investment is to give rent concessions, to help enterprises after the arrival of enterprises to coordinate from the signing of the contract to the business and industrial business license processing, to the park network, logistics, we need to provide one-stop service." "Zhou Wenhui said.

In fact, now Haizhu Creative Industry Park has been stationed in nearly hundred home appliances business enterprises. "For example, some small enterprises start late, if they are not familiar with the specific operations, the industrial park has the Electric Business Training Institute, can provide customer service, operation and other training." Zhou Wenhui revealed that, for example, this year's double 11, industrial park that is, please Taobao teacher to the park's electrical business training and 11. And the presence of enterprises to reflect recruitment difficulties, the park is the United Colleges and universities, in the park to organize recruitment conference.

According to Zhou Wenhui, the park annual sales of more than billion enterprises have 3, this year, the double 11, the entire park sales amounted to 220 million yuan, the crown of Guangzhou Electric Business Park. According to Zhang Yingxuan, vice president of public affairs at the Tankumi, the group's sales were 1 billion yuan last year, but it is expected to increase to 1.5 billion this year.

Industrial park to do their best to serve the electric business enterprises, and in the field of electric business, this rivalry with the traditional brands have to exert power to the electricity quotient and the day drastic.

In this year's double 11, Uniqlo unexpectedly rushed to the second position, and last year, the first man to retire to the third position, Han Mishe won the laurel. The first three of the industry's position to kill into the traditional offline brand, the traditional brand on the line of attention to the unprecedented degree, the power of the market to fight the fierce is also heating up.

Fang Jianhua to reporters that this year some traditional brand promotion is very strong, even at a loss to do double 11. "Under the operation of the poor, the traditional brand will be online on this blue sea kill red eye, the electricity business Channel competition will be more and more big." "Zhang Yingxuan that this is the general trend. But Zhang Yingxuan also pointed out that online and offline brands from product development, supply chain, warehousing and logistics to customer management is a completely different system, so now everyone is learning from each other. "In the future we will also line up under the fusion, to try the water to do physical stores." "

The impulse of mergers and acquisitions under the influence of brand expansion

Fang Jianhua seems to have shrugged off the decline in the 11-man rankings this year. "Amoy brand mentality and not the same as before, into a healthy development stage." Fang Jianhua said that both sales and reasonable profits, healthy growth.

This healthy growth, both from sales and profit growth, more from Amoy brand more brand expansion of the pace, Amoy brand camp fission unprecedented speed.

2013, the United States and mergers and acquisitions of the same in the Haizhu creative Industry Park, the original designer Chaozhou brand first language. In this year's double 11, the first language squeeze into the women's top five position. This year, the United States and the company will again pull up the product line, developed a high-end brand "living in the left", customer unit price positioning in more than 800 yuan, for a monthly income of 10,000-20,000 of women.

In the face of media interviews, Fang Jianhua has set the future growth point of the United States in many brands, many categories, multi-channel expansion, to create a unique tone of the original brand ecological circle, to achieve from the "Cotton and hemp artists" to create a "slow life" of the big concept of transformation. According to Zhang Yingxuan revealed that at present, the United States has 6 brands, these brands have the group mergers and acquisitions, but also have their own incubation, and 3 other brands in the planning.

This fission is also evident in another famous Amoy brand. Han is the same as the United States, to the high-end market extension. Last week, its brand new "Laura's Vow" officially online cat flagship store, the brand style, positioning no longer take the parity route, but aimed at the European and American light Luxury quality women's clothing. At present, the Korean clothing house has covered the girl outfit, ladies wear, middle-aged women, children's wear, men's and other products of all ages, styles are more diverse, from the original Han Feng department to Europe and the United States, Oriental departments have.

The pace of mergers and acquisitions in Korea's clothing homes is even more rapid. Reporter found that recently, Han are the C E o Chong high-profile in its micro-blog "Show" Acquisition results: has basically talked about 4 Amoy brand, will be in 2015 after the Spring festival, merged into the Han group family.

"These four brands are located in their respective niche market, product tone and quality are good." "Chong in Weibo is hard to conceal the joy of the feeling. Behind the massive mergers and acquisitions, the Korean clothing house has already operated 20 sub brands. In Chong's plate, next year the group will develop to 30 brands. The old Amoy brand has quietly turned to the incubator.

In Zhang Yingxuan's view, the group now supply chain, operations team, customer service has been very mature, can be shared resources. If the development of new brands, as long as the brand has a good positioning, there are very good products, in fact, multi-brand development is a good model.