Thoughts on quality index of Internet products

Source: Internet
Author: User
Keywords Internet products product management product quality
Tags content development development process different example financial indicators how to index

1. What is a good Internet product?

What is a good Internet product? For such an open-ended question, the answer must be of a variety. For example:

1, the number of users of products are good Internet products

2, make more money products are good Internet products

3, useful products for users is a good Internet products

4, technical content of the product is a good internet products

5, a unique creative products are good Internet products

6, user experience great products are good Internet products

7, good service products are good Internet products

8, in line with the software engineering quality standards of products are good Internet products

As you can see, the metrics for good Internet products are various.

The so-called "happy family are the same, unhappy families have different", good Internet products should have some of the same typical characteristics, we can sum up as ten characteristics, ten cheats and other provisions. But just as everyone asks "what is a happy family", it is not simply about the characteristics of a happy family, but what people actually want to ask is "How to be a happy family". Similarly, we are more interested in: "How to become a good internet product" rather than "what is a good internet product." It was only more difficult to answer the question, so I had to give it up. It's just a list of metrics that affect how an Internet product becomes a good product, so try to take these factors into account when making a product.

2. Internet Product Quality Index

  

3. Thinking about the quality index of Internet products

1 different enterprises, different stages of development focus on the same product indicators are different

For example:

For the start-up of the Internet companies, the focus of the task is product development itself, it may be more concerned about the development process indicators.

For companies entering a stable operation, the focus is on profitability, so it may be more concerned with financial indicators such as income, gross margin and net profit.

2 different products require different product quality

For example:

Platform-class products focus on stability, scalability

Basic products more concerned about product reuse, stability

Application products pay more attention to the user experience, rapid response, local micro-innovation

Innovative products focus more on product innovation, rapid failure (Fail fast)

3 the same product at different stages of its product life cycle, the indicators of concern are also different

For example:

In the product introduction period we may be more concerned about market competition indicators, research and development indicators themselves, in the product into the long-term we may pay more attention to user indicators, user behavior indicators, in the product maturity we may be more concerned about operating indicators, financial indicators.

Product indicators only tell us the current state of the product, and did not completely tell us the product of the afterlife, we should jump out of the indicators themselves to see indicators

We evaluate a good product evaluation criteria is the current state of the product, but the process of becoming a good product is just as important, we often only see the focus on the good product itself, and forget to examine how a product is becoming a good product. For example, in the development process of product quality control.

The index itself is not important, it is important to reach the target method, process system, team, management system itself.

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