Thoughts on tourism website and the life cycle of user's travel product purchase

The cause is a problem that I raised in the group of the Power of the Chi Brigade, that is, the view of Priceline. Http://www.aliyun.com/zixun/aggregation/17903.html "> Tourism in the field of E-commerce experts on its evaluation of the general, there is no prominent bright spot, but Kango has been a good number of respected." The core is to solve the problem of where users should go.

Currently in the domestic business travel sites, such as City, including our happy E-line website, are sales-oriented web sites, to attract users, to reach online transactions is its core content. The core of this type of website operation is to capture the user traffic that has the purchase demand, through simplifying the predetermined process and the product that matches the user's requirement. At the same time in the scheduled process to enhance the user experience, the user into a loyal member.

Second, the current more popular vertical search sites, mainstream for where and cool news, they are playing the concept of parity search, search the lowest price of air tickets, hotels, and then introduce users to the ads on the main site, complete the order book. There is a vertical search for the proportion of the image is the flow of funnel, the overwhelming flow of channels, the user to bring over, through the search and comparison of the intention of the higher users to bring ads to the site. The core of this kind of website is how to obtain the low cost traffic, build the steady flow channel, and cultivate the user's query usage habit.

Through the above analysis we are not difficult to see, in the user's purchase cycle [perception-generate interest-consider comparison-buy], at present, these mature profit model online business travel site is in the scheduled link with the user contact, the solution is the user to choose who to buy the problem. The advantage of the Kango model is that they have entered the chain from the user perception stage, and have made feasible suggestions for him by collecting the user's information. It's not just what a simple user needs, but what we provide, but the user-centered, creating and guiding needs. At the same time, the establishment of a package of tourism management solutions, including air tickets, hotels, car rental, destination tickets and other links, and then through the distribution of the way to achieve user transactions completed.

In my opinion, the core of this model is the rich product content as well as the good member operation strategy. Imagine a site like this: understand my preferences, needs, to provide me with appropriate perfect travel arrangements; To help me choose the best product prices, I can travel all the way to a stop, then I have no reason to rely on it?