Three key issues to be a distributor: goods marketing person

To do the electric dealer, we will encounter three problems: goods, marketing, people. First of all, let's talk about the first question: goods. I do operations also have a few years, large and small kind of eye also contact a lot of problems encountered more, then in the network business, long before the problem or the goods, simply say that the goods in fact also better understand, but in fact it is not so. The following is my question on the issue of goods three: the first is the source of the problem, the supply of problems related to the whole store can do. The second question, what kind of goods you have, this issue is related to the location of the shop after the trend. The third is what you have the advantage of the goods. This relates to the growth rate of the store later. First of all, let's analyze the first question, which is the sourcing problem, many businesses do not understand what is the concept of sourcing, many people mistakenly think I can go to a certain place to take the goods even if there is a source of supply, in the recruitment of the operation asked you what the source of the problem, the answer is Hanzheng take the goods, or stamped with the goods. The electrical business is a very important part of the industry from inside, in the external take goods exist high risk, not conducive to the long-term development and operation of the store, because at the same time in the clothing market to take goods, so you say that the advantage is not an advantage, of course, I am not saying that in the market can not do the goods, the disadvantages are more, If you are a professional to do the electrical business people, we should be cautious about sourcing problems. The second question, what kind of goods you have, is related to the location of the store problem. Goods related to the location and direction of the store, Taobao is now a shortage of time, the various categories of money to buy traffic, dividend era is no longer, then we need to reposition themselves, this is positioning, positioning direction will be more, I simply said the positioning of the goods, should be for the goods are attributes, Then these attributes can be used as a positioning, the typical is the vine, Cotton hemp as the center of the name of the wind positioning, and buy high-end silk OVA, they are a treasure of the attributes for the keynote to do a subdivision of the class purpose, so in the business you have the source of the situation, you need to do the analysis of goods, analysis can be a location on the shop, Convenient to work later. So when you own the goods, the first consideration is not how to sell, but what alchemists to sell. The third question is, the goods are related to the growth of the store. A good shop, often there will be no problem of too many goods, if the goods have problems, then the whole shop will be subject to considerable constraints, there are many shops because of the problem of goods, from the peak to go to decay, and speed is relatively fast, there is a saying, March war, fodder first. Of course there are many details of the problem, I did not speak out, and so on after the organization of the language I am sending out.