Three kinds of internet TV enterprises: the most not optimistic about millet music vision

Three kinds of internet TV enterprises: the most not optimistic about millet music vision

This September, not only the new mobile phone cluster, internet TV also frequently together. First TCL and Archie Art joint release TV, followed by Millet TV, September 10 Skyworth will also and Alibaba joint release of internet television. Tcl and Archie Art cooperation of the Internet television is probably the biggest aspect of the video content of Archie, Millet TV and millet mobile phone is still the same futures, and Skyworth and Alibaba cooperation is to complete online shopping on TV, and video resources do not rely on exclusive video site.

In fact, TCL, Lok see Millet, Skyworth, represents the current face of the family Internet opportunities of three types of enterprises. One is to cooperate with the video website, the second class is the Internet enterprise dominate, three kinds are the Intelligent TV Alliance that participates in internet company. These three types of Internet television in the way each has its own characteristics.

Exclusive cooperation between TV manufacturers and video companies

The advantage of a TV manufacturer working with an internet company or video company is to gain access to the video site's rich video resources, for example, TCL and Archie Art jointly launched TV, this internet TV should be regarded as the Archie in Tcl ODM products, because the entire television system and content are Archie Art offers. For other video sites with exclusivity, this may also limit the user's choice.

With TCL to launch the advantage of Internet TV is to use the existing hardware research and development capabilities of television companies, and radio and television system of the seven major licensing service providers of the original partnership, channel sales capacity, brand influence, logistics and after-sales service.

Internet companies make Smart TV alone

and millet, music as the internet company-led products, the advantage lies in the company is the Internet structure, organizational structure is simple, responsive to the market, at the same time with the help of electricity sales may be in the product price of a certain competitive. But TV is different from doing mobile phones, TV involves more links than mobile phones. First of all, with the radio and television cooperation is a hurdle, currently music, millet are not likely to have built-in HD card, and TCL, Skyworth will have built-in HD card. Second, TV is not a simple screen, its main function is to show that the display technology is to accumulate, the same screen may appear different effects, internet companies do not have. In addition, in the after-sales service, logistics and distribution, there are also obvious weaknesses.

What's more, the difference between TV and mobile is that durable goods are not consumer goods and market space is much smaller than mobile phones. In the mobile phone market, in addition to the brand can survive, Shanzhai machine can survive, while in the field of television, there is no cottage TV living space, which is fundamentally different from the mobile phone industry. and the consumer groups that television faces are not just young people.

And manufacturing costs are high, in the case of less than millions of sales, it is difficult to achieve profitability. Skyworth and TCL These traditional TV enterprises can extend the channel to the three or four-line city, through many models, many sizes to meet different consumer demand, its annual sales of more than 4 million units, so can guarantee the profit space. Not long, the intelligent system will be like 3D as the standard of all TV sets, when the time is the test of cost control, channel capacity.

Intelligent TV Ecological Circle

Skyworth and Aliyun cooperation, in fact, and Aliyun together to build smart TV eco-circle, which is a bit similar to Google was engaged in Android system, engaged in an Android alliance. At present, the enterprises involved in the ecosystem, including chip manufacturers, software manufacturers, television manufacturers, box manufacturers, through the industrial chain through all links to establish a smart TV ecological circle.

As a TV manufacturer, Skyworth's accumulation of television technology can help to build its Internet TV millet more excellent workmanship, screen display effect, at the same time through large-scale production can reduce costs, to improve product performance, and will not be like Tcl and Archie Art exclusive cooperation and hinder the cooperation with other pieces of the source side , which is helpful to provide richer content for users.

The more important point is that, with the help of Ali in the network to buy and pay the resources, can complete the TV from selling hardware to sell services to the transformation, the realization of TV network shopping consumption closed loop. Television shopping, game payments, online shopping, and so on, this will make TV really become a home entertainment center, not just mobile phones, PCs, tablets outside the fourth Internet equipment. At the same time, Skyworth can also use Alibaba's online shopping platform for sales, which is Skyworth Internet TV compared to the other two kinds of unique advantages.

Conclusion

Before the main problem of Internet TV is interactive experience poor, remote design inconvenient, content is scarce, entertainment function is not strong, but in the Internet company and traditional TV manufacturers, these soft problems will be resolved, soft and hard combination can play the biggest advantage of Internet TV. On the contrary, if only rely on internet companies to do Internet television, its display technology, logistics, sales channels, After-sale, radio and television cooperation, production control and other aspects of the weakness is never to make up the short plate.

So the current music, millet released TV, looks like the scenery, in fact, compared to the mobile phone industry chain longer, more complex, and the competition in the television industry has just begun, this is a long-distance running, internet enterprises alone and no advantage. Eye-catching, mainly because of cross-border this move and millet mobile phone before the impact of the market so that its television products attract more attention. Careful analysis of the view, I am more optimistic about Skyworth and Aliyun This mode of cooperation, is the real complementary advantages, resources complementary type of cooperation. (It comments people rock heart, micro-signal panshizhixin8)

PS: Tomorrow morning, Skyworth and Alibaba will be in the Beijing 798 Arts Center to release the internet TV, what will be the big trick?