Three major Operators group turn base mode strong layout mobile internet

"Silicon Valley July 19 News" The rapid development of mobile Internet seems to be beyond everyone's imagination, smartphones seem to be omnipotent. The report from Morgan Stanley predicts that smartphones will overtake the global PC market in 2012, while mobile internet users will overtake the global number of desktop Internet users by mid-2014. And operators have found that in the mobile internet industry, they are no longer the leader of the industrial chain and profit chain, the internet giant is moving the already formed Internet map to mobile phones, and the operator forced to the "Pipeline provider" corner. In this respect, the domestic three operators have set up a business base, looking forward to gather a large number of third-party collaborators, to build a business platform with the dominant power.





"Piping" pain





's contention that operators are "piped" into the network business has already begun in the traditional internet age. In the traditional internet age, China Telecom and other operators invested huge sums of money to build the network, and eventually spawned a number of Sina, Tencent and many other internet giants, and China Telecom eventually only charged a small amount of internet usage fees, operators in the internet era was completely marginalized.





and with the advent of the mobile internet era, operators face the "pipeline" threat is even more serious. The vast presence of app-like apps has enriched the mobile Internet experience, and users have grown from the initial text browsing to the current media social, E-commerce, gaming and many other fields. The user's per capita data flow has climbed, which also led to the operator's data business revenue, but operators more to see that the limelight is flourishing peer-to-peer applications, IM applications are consuming a lot of mobile broadband resources, and operators in exchange for only a meager flow costs.





Layout Mobile Internet





"We don't want to be a conduit." "Mr Wang's stance represents the common aspiration of operators, and in the face of the looming market, operators are by no means satisfied with only a small share of the pipeline." As a result, the layout of three telecom operators on the mobile Internet is already in or out of the picture, which means that three operators are competing in another area.





As the first and most important step in the layout of mobile Internet, the three operators are now launching their own mobile internet app stores and giving 70% of their sales revenue to app developers. In this respect, a person who is developing mobile Internet applications for China Mobile and Unicom, has previously cooperated with operators in the SP, can only get divided into 30% or so, up to 50%; At present, the three major operators to the mobile Internet application developers to "37-cent" preferential policies, enough to explain the competition situation in this field.





International analysis that the three major operators to launch the application store is to use the open and win business model, integration of the mobile Internet industry chain, strengthen competitiveness; the second is to fully enter the mobile internet market by satisfying the demand of smartphone application products or services.





Collective Turn base mode





Mobile Internet Era application for the king, the application of innovative endless, to bring users unprecedented experience. But for the operators who are the carriers of the communication, the development and innovation of the application service is still the competition, especially the short board of the 3G competition, and the base mode is the favorable perfection of the operator's existing operation mode.





after 2005 China Mobile first set up a wireless music base in Sichuan, the base model is continuously promoted. At present, China Mobile has set up mobile video, location services, E-commerce, Internet, cell phone reading, mobile games and 12580, mobile phone animation, Internet of things, such as nine major bases. To Xiamen mobile phone animation base For example, the current base content partners up to 375, China Mobile mobile phone animation base deputy general manager Zenda, as of the first half of this year, the base to achieve income of 90 million, is expected by the end of this year, the animation base will realize income of 300 million yuan.





another operator China Telecom in the construction of the base also accelerated pace, it is reported that China Telecom's eight business base will be opened to the independent operation of the company, and strive to eventually achieve partial listing, the future of these bases will be entirely the fate of the market decision. China Telecom's Sky Wing video and Huayi Brothers also announced recently that the two sides will work together to create a micro-film channel platform, in the "micro-film" industry to launch a comprehensive cooperation. China Unicom, has now built a central music base, mobile phone reading base and application store base. (New Express)