Three modes of intelligent TV competing with the Internet in industrial thinking

September 10, Skyworth United Ali launched a brand new TV brand "Cool Open", the first batch of three TV sets will be launched, respectively, 42-inch 2D youth version, 3D Dream version and 55-inch 3D edition, of which 42-inch youth edition price of 1999 Yuan.

September 5 Millet announced to enter the field of television, the introduction of a size of 47-inch Smart TV, priced at 2999 yuan.

Further back, September 3, Archie and TCL jointly convened a conference, announced the launch of 48-inch Smart television TV +, the grand version of the price of 4567 yuan, the classic version of 2999 Yuan.

The price of smart TV has been down all the way since the video's Super TV set off the TV market. And the market has been rumored that Le Vision is also about to follow up this wave of smart television, the existing 60-inch, 39-inch super TV based on the launch of 50-inch super TV, into the midrange market, pricing 2999 yuan or 3499 yuan.

In fact, it is not difficult to find in this wave of television war, is no longer a simple hardware competition, this wave is more about an industry chain story, a business model story.

The debate over the pattern behind the cross-border alliance

Skyworth Domestic Marketing deputy general manager Yang Xiaojun in the press conference, before the recent impact of the Millet TV market is "when the industrial civilization encounters the Stone Age", the cross-border of the positive response to the strong.

If the previous color TV lake is sharp, Sony, Samsung, Changhong, Skyworth, Tcl and other brands of the share of the competition, the buyers are spending the TV, now is a full range of experience PK, consumption is a TV behind a series of supplier services, in different ways to integrate suppliers, shows a different pattern.

In this wave of the latest TV war, Music Vision, Skyworth Ali, Tcl Archie Art, Millet behind the pattern of competition to make the plot become particularly good-looking.

Cast the first stone of music through independent research and development, the hardware, software, content, core application of the integration, through the Internet model of the industrial chain synergy, to create a "platform + content + Terminal + Application" of the complete ecosystem, similar to Apple in the mobile phone field to build an ecosystem. The advantage of the music depends on the vast amount of content, as well as the beginning of the box development, accumulated 4 years of experience. This model, the greatest resistance to success, and once the volume of success, the subsequent multiple revenue power is immeasurable.

Tcl and Archie Art of the combination of TCL is represented by the traditional TV manufacturers to provide production, logistics, after-sale and other links, while the Archie art as the representative of the Internet companies to provide content, architecture and technical support. Recently, Skyworth Ali cooperation can also be seen as this idea. Skyworth TV uses Aliyun o S, embedded in "Taobao", "Poly Cost-effective", "water and electricity cost of coal" and many other Ali app, from the operating system to the living room shopping.

This change in the model for traditional TV manufacturers, the effect is immediate, but industrial thinking color is still strong. For example, Skyworth said, "Some TV frame thickness up to 8.4mm, Skyworth border only 5.9mm." "There are internet companies that said, Skyworth Ali, Tcl Archie Art, in the product of subversive innovation, is still based on the industrial era of professional Division of labor, with the passage of time, the market will test the tacit understanding of the two."

Two days after Tcl launched the TV, Millet TV was late. Fu one debut, Millet television thoroughly robbed Tcl's thunder, but recently was Skyworth Ali overshadowed, and on television itself, millet may not be stronger than the aforementioned mode.

Millet is a transverse ecological revolutionary, through independent research and development, hardware, software integration. Millet tried to do the advantages of mobile phone miui, transplanted to the TV end, the hardware directly with the upstream suppliers, sales model is also their own sales, completely bypassing the traditional TV forces.

Hong Shibin, executive director of the Marketing Committee of China Household Appliance Business Association, said Millet's advantage is to do the accumulation of mobile phone users, many years to do MIUI experience and the public awareness of the brand, but the product after-sale, quality, channel, content, etc. is short board, public content platform only CNTV, lack of its own content, Watching video is the main appeal of television.

Low price behind the service superior

Whether it is the music vision mode, Skyworth, TCL mode or millet mode, its ultimate goal is to use the existing resources to the service side, this trend has not stopped.

September 8, foreign media reported that Amazon is considering the launch of a completely free smartphone, using the Android system, consumers access to free Amazon mobile phone is the only condition: the need to register Amazonprime account, and the account needs to charge a subscription annual fee of 79 dollars.

The news quickly got Amazon's attention and the rumor that Amazon's product team will not release its own smartphone in 2013. Even in the future, the phone will not take a free sales model. It is worth noting that as early as 2010, Amazon has launched a free version of the Kindle, customers can pay 79 of dollars a year of service fees will be able to get this tablet products, and contains a number of free services.

may not be groundless, whether the news is true or false, it is certain that the mobile phone is about to enter the real 0 yuan era.

Unlike the 0-dollar concept, which is subsidized by operators, Amazon's 0-dollar concept has nothing to do with operators, but simply relies on its own services to recoup hardware costs.

Amazon ecosystem covers E-commerce, digital media, applications and cloud services, the use of this eco-Amazon hardware can have a lot of imagination.

In addition to Amazon's rumors there are two important signs. In 2011, Google bought Motorola at $12.5 billion, and the industry thought Google would learn Apple to build Motorola's hardware brand, but Google gave up Motorola's hardware brand just because Android had taken shape, The development of Motorola's hardware brand will inevitably lead to the antipathy of Samsung and other partners.

And Google has the same idea of Microsoft, the difference is Microsoft's WP system, more than 85% of the market is Nokia support, so Microsoft's acquisition of Nokia can be really seen as learning apple, go soft and hard integration, and Nokia exists for the purpose of WP system services.

At present, Smart Television has repeatedly challenged the price limit. Skyworth 42-Inch Youth edition cool turn on TV low to 1999 yuan. It is said that Le Vision will also launch 50-inch super TV, into the midrange market, pricing 2999 yuan or 3499 yuan.

"Hardware is simply a carrier and service will dominate the competition in the future." "Hundred percent general manager Xu Guoxiang said. At present, Ali is trying to build Aliyun OS system, while Millet MIUI as the focus of publicity, music will also letvui as an important publicity points. But beyond the underlying system, content as well as the whole ecology of television is equally important. This has been proven on the mobile side, such as Apple's collaboration with content maker Sony, global co-operation, and Amazon's 0-dollar mobile phone strategy mentioned above.

For the future competition, and millet compared to the music has a huge content library, with the entire ecological model based on television, in addition to the advantages of millet such as MIUI experience, integration of suppliers, such as the ability to enjoy the same. Insiders said another way of thinking, the music of the Super TV may be able to do the price of 0 yuan, also such as rumors of the Amazon 0 Yuan mobile phone, because the music can be charged from the back end, but millet cannot, the millet ecosystem is not enough to support the Millet TV 0 yuan.

The simple hardware war will not reappear, and the story of the terminal is just beginning.