Absrtact: Three people line Chiu: Online education is an inevitable trend, but the current education is not ready Lin Yutou 2013-02-27 18:17 No comment sharing online education three-person line education Chiu Portal, video, electric business, entertainment and other fields have formed their own oligarchs, mutual
Three-person line Chiu: Online education is an inevitable trend, but now education is not ready
Lin Yutou 2013-02-27 18:17 No comment
Sharing online education three-person line education Chiu
"Portals, video, electricity, entertainment and other fields have formed their own oligarchs, the first layout of the internet has been completed, and now the Internet companies can only make a difference from the vertical industry." Education and medical care, this will be the future of the Internet is worth digging two vertical direction. From the internet point of view has been to cut the timing, but the education industry is not ready for the corresponding conditions are not mature. Many companies--including myself--have tried in this field for the need of a layout: if the market matures, the threshold for entry may be high, not necessarily the opportunity. "The three-person line of education joint ceo@ Chiu said.
This is the tone of this article: online education must be a large volume of industry, as long as you are willing to invest in cost, willing to spend time to nurture, it is possible to take a piece in this billion-tier industry-if you are looking for a niche to be market-proof.
What is the particularity of education?
I have heard more than one point (mostly because of the analogy between education and Xiaoping): Online education and electrical quotient are different and cannot be likened. The electric dealer sells the product, can be compressed through the Internet time and space to optimize costs, but in the field of education, to solve the limitation of time and space is only one aspect, the purpose of education is not a commodity exchange, but also related to human communication, information dissemination and repeated recognition, interaction, these aspects of the Internet has a lot of restrictions.
"The internet is definitely a very good educational tool, but it cannot be a substitute for education itself." ”
According to Chiu introduced, the current domestic online education is mainly video education, are in imitation of traditional teaching methods, but interactive, timely feedback are not guaranteed. People are emotional animals, in face-to-face communication, students will have a preference for teachers, teachers will be students feedback incentives. But computers create a gap that is hard to bridge, so no matter how video education is improved, it can only be as close as possible to the role of face-to-face education.
The author has seen a sentence can confirm this point of view: Video communication "Bandwidth" has always been inferior to the human meat bandwidth, in all communication, face-to-face communication produces the largest amount of information.
Online education at this point in time to become hot, on the one hand, Chiu said that the Internet development of the "dead End", that is, the field of achievement has been divided melon, it is time to reach the tentacles of education. On the other hand, online education in the United States is suspected of ripening, not the industry's mature initiative to embrace the internet results, as Chiu said: education itself is not ready to be rebuilt by the Internet.
The need for online education in the United States on the one hand, the reason for the population distribution: "Populated" to describe may be exaggerated, but many remote areas of students are indeed difficult to obtain face-to-face education, so the government passed a bill (not to leave a child's 2001 Act) to encourage, support students to participate in online education. This is the initial opportunity, and then the network became a tool, and gradually entered a lot of primary and secondary schools, to become students to share information and discuss a tool for students. But, Chiu, if you read the contents of the bill carefully, you will find that it will require students to participate in face-to-face teaching. In other words, online education is a supplement to traditional education.
And for higher education, the United States of higher education fees, the threshold of some people with education needs to stop outside the door, but also into the online education of viscous users.
These carts, which are driving the education market, do not exist at home.
Because of the restriction of the system of semi-administration of education in China, online education is not a good time to cut in, but as the beginning of this article: it is the opportunity to start from the market gap, practitioners have to go through a market incubation period of psychological preparation. In the system of the gap between survival, waiting for the timing of the outbreak.
This is the case, but there are a few areas of subdivision that are more mature: for example, vocational education. But this is a low threshold of the field, so the future competition will be very fierce. The three-person row chose primary and secondary education as the entry point, both the accumulation of the past, but also because the higher the threshold of the field more opportunities: Once you enter this threshold and stop the heel is not easy to be other opponents beyond. In addition, the Matthew effect in the field of education is not very applicable, the future may be the pattern of each subdivision has a certain number of companies, because education is the need for content supply rather than a pure platform of the industry, content is difficult to monopolize, so a single big opportunity is very small.
Chiu also shared with us some of the ways in which primary and secondary education is being tried. Primary and secondary education pay is the parents and the subject of learning is students, a strict stop entertainment a like entertainment, the contradictions between how to reconcile? is a difficult problem, but doing well in learning communities, mildly entertaining and playing games while maintaining the nature of education, a combination of games and education may meet the needs of both parents and students.