Three product strategy points from PC to mobile end you know what?

There are a number of high-quality Internet enterprises in the PC side to establish a certain basis, adapt to the tide of the mobile internet want to continue to develop on the mobile side directly or whole translation of their entire line of business to the mobile end, but often this brings the effect is not ideal, mobile end has the mobile end of the game want to do the mobile end of the product must be for mobile. So, here I've combed through some of the key points that I think should be noted from the PC to the mobile end in product strategy:

1 reduce signal-to-noise ratio, do not all-inclusive

In the mobile end screen size is limited, the use of time fragmented, the network environment is not stable, the premise, want users to do as the PC browsing depth and breadth is a more difficult event. So in the mobile product organization content, should pay more attention to reduce content signal-to-noise ratio, improve content readability.

Take "Taobao" for example, Taobao in the mobile end is almost directly copy a PC business, this brings the result is the user in search and into the category, the face of Taobao tens of thousands of goods is almost impossible, I do not know how to filter out the best suitable one, which led to Taobao APP The most user-used function is to inquire about the sadness of the logistics status of the purchased goods. (Why query logistics status will be popular on the mobile side?) because the mobile end with sound and real-time PUSH message, just meet the user for the timely understanding of the logistics status of the needs of course Taobao quickly recognized the problem, launched a "micro Amoy" this business.

The "Know Daily", which is known to be launched by the official on the mobile side, is in fact a matter of official reorganization of the essence of the site, and the combination of current hotspots and various topics. Refine the content, focus on the function, reduce the use of the threshold of "know the daily" is far more ferocious than "know".

2 The importance of the user's use of the scene

Compared with the more fixed PC-side user scenarios, the mobile end will become a lot more colorful. So the user to use the product of the current scene judgment on the mobile side will appear particularly important.

Take "watercress film" and "Time Network" to examples, on the PC Web page two are film critics, video and film Related Materials, one of the two major media, in the core functions and business differences are not small, but in the mobile end they have gone two ways. "Time Network" directly in the time network, a variety of video, film critics, movie items, etc. after organizing several columns to become their mobile products, and "watercress film" is focused on the recent and upcoming films, and even the search box for movie items are "hidden" up. The significance of the watercress in doing so is obvious, they think the user in the mobile end of the use scene is more " Chayi "state, so around this departure, highlighting the recent and upcoming film entries, with simple commentary and introduction to help users determine whether it is worth to see, and finally through the search of nearby theaters and tickets to complete the final step, so that those not recently released, long film reviews, various lists of information and so is the rhythm can be ignored. Accurate judgment of the user's use of the scene of "watercress film" is obviously better than one, and "Time Network" in the previous months have also been pushed down, in the new version of the study of "watercress film" model.

3 The use of a good mobile device sensor

What is a smartphone? When you turn the screen sideways, the phone screen can rotate around to make it easier for you to use; When you look at the map, it tells you where it is, and when you call the face close, it closes the screen and no longer touches it, preventing misoperation. Because of these kinds of sensors, smart phones can really be smart, right? Therefore, we should make use of these sensors when making mobile products, such as "Mo Mo" View the people nearby (GPS), "Pa" Voice Picture (microphone), "micro-letter" scan two-dimensional code (camera), etc. These are the functions of mobile, to better grasp the core value of mobile users.