Three sets of keywords for internet thinking

People are talking about the advent of the Internet era, internet thinking came into being, like the most mentioned in this book 3 groups of keywords "subversion and innovation, free, users first, experience as King" is only in the internet age? In fact, the angle of return to human nature, with common sense, this should be the eternal truth of the business world, although some people always oppose subversion, but the fact is not equal to cognition, for fresh, different things people always take a curiosity and fresh attitude, to pay attention to it, to spread it. Human nature is greedy, and free things are always attractive to people. Consumers are very simple, as long as you make me comfortable, whether psychological or behavioral, I would like to patronize you, I would like to spread you. Recently, colleagues praised the Beijing east, said that Jing Dong than Taobao is absolutely can be the next day delivery, more surprising is that I want to exchange without filling out any documents or reasons for application, delivery personnel immediately put the goods to me changed; this experience is too cool, simple, convenient, comfortable. This is the voice of a real consumer.

But anyway, since living in the internet age, have to know its true image and development, or to see how some brands are successful in the Internet!

3 kinds of profit model of Internet

The first is to use the Internet to sell things: sell real products, called E-commerce, selling funds, stocks and other financial products, called Internet finance; if you sell spas, virtual services, discounted coupons for restaurants, call O2O. It is the Internet as a platform for traditional business.

The second model is to rely on advertising revenue, there are enough users to earn advertising money.

The third model is the value-added service represented by online games, that is, to charge users with value-added services for additional services.

"But anyway, it's decided to build an effective business model, there must be a huge number of user base, like everyone's QQ head is underwear vest, but almost 3% of people will buy QQ show." But because Tencent has a good hundreds of millions of of QQ users, 3% of people buy QQ show, is already a huge income. The game is also the same, why some people are willing to spend 2000 yuan to buy a horse, because bought this horse, the game inside may have more than 1000 cock silk users have to shout his eldest brother. 】

Second, how to subvert sexual creation?

Three forms of innovation, the first is the invention, the development of a new technology and new materials have never been, but this is becoming more and more difficult, because not everyone can become Edison. The second is to innovate from a business model, such as making expensive things cheaply and charging them for free. The third is to innovate from experience, that is, to simplify things that are difficult to use and to become portable. And like the second to third kind of innovation why will be subversive, because they are very human needs, people are naturally afraid of trouble, people are naturally greedy for petty gain, regardless of color, religion, race.

On "disruptive innovation and disruptive innovation"

The author thinks that the case of weak such as the war of Chibi can be said to be subversive innovation in war, but this is more of a kind of surgery, because war is zero-sum game, has not produced new value. And the revolutionary innovation that the Silicon Valley leads is more like a kind of way, is the impetus that pushes social progress. Subversive innovation is reverse thinking, reverse operation. Apple's slogan "Look different" is to do different, especially small companies, must be from large companies do not see or look down on the place to start, can be bigger, only possible subversion. "Like a traditional blog, there is no limit to the number of words, but Twitter limits you to write only 140 words." Like Facebook is closed interpersonal relationships, is two-way, that Twitter is open, is one-way. Because of "reverse operation", and blog and Facebook are not the same, Twitter is bigger. "Like Apple initially selling PCs but Dell, sell the system but Microsoft, then chose the most obscure MP3 cut, through micro-innovation means, the hard disk storage increased to 10,000, the experience of listening to music to achieve the ultimate, to meet the needs of people in order to create a great product. 】

Learn 360 What subversive action is done to facilitate our understanding of the latter two innovations

1, 2009 in the industry to charge the anti-virus software against the background, do free anti-virus software, kill rogue software, reduce the attack rate Trojan virus, so that everyone regardless of the rich and poor have the right to enjoy security; Let competitive software vendors lose hundreds of millions of of their revenue each year.

2, 2012 launched 360 search, public commitment not to accept medical ads, because the false medical advertising too much, harming life and property, and advertising is difficult to distinguish between true and false.

3, the introduction of 360 mobile phone guards, interception of harassment calls and spam messages, some insurance companies, real estate agents to call customers, customers choose to refuse to connect, directly affect their interests, but for consumers brought great convenience.

4, 360 mobile phone assistant launched the "Uninstall pre-installed software function", may uninstall the new phone was pre-installed by the manufacturers of a pile of software, to solve the user want to delete the needs, but also offended peers, but won the user's good reputation.

Learning 360 micro-innovative ideas

If you can find that there are a lot of pain points in the product, there are a lot of inconvenient places, then you can make it simple and convenient, then you will be able to make a subversive innovation. is to think of users as "idiots" to consider the problem, eliminating their thinking, research time. See how 360 is a user experience innovation in a small place? Take 360 anti-virus software products for example:

1, solve the problem of computer card: Traditional anti-virus software scan hard disk, as long as the virus, whether dead or alive to report, and 360 found that some malicious programs only run when the computer will be harmful. So 360 change the rule, no matter how many malicious programs, only it began to execute the time will be reported poison, quickly killing treatment. So to enhance the anti-virus speed, users feel a lot smoother.

2, changed the boot scan practice, the traditional anti-virus software to start a security scan, a large amount of memory; But the customer boot is actually more anxious to deal with important things such as work, and 360 to do the change is on the boot does not scan, and so the user finished, and then began scanning work.

3, change the anti-virus software interface, only "quick scan, the overall scan, the designated location scan" of the 3 buttons, simple and direct, users easy to use. The difference between technology supremacist like to make the interface as a maze, it is daunting. This is interesting: users choose products, just as Western democracies choose the President, and always choose those who are pro-folk, articulate, and able to represent the interests of the electorate.

4, do not disturb the user, the software by default to open the free of interruption mode, users in the software or play games, will not play window prompts, postpone the upgrade, killing tasks.

5, to create "open the Body" (Open the computer, tell you today's boot time is how long, defeated the number of users in the country), the professional things into entertainment, to detail to impress users, enhance experience.

Third, free strategy:

Free is a good business model: Google through the free search to obtain billions of of the world's users, based on the establishment of the commercial model of advertising, Tencent through the free chat to obtain a good hundreds of millions of of China's users, based on the establishment of value-added services as the main business model. Like the game to gather a large amount of users must be used to "free" business model, like the game mentioned earlier if not free, that 1000 of users how to come in to play the game, no they shout eldest brother, which rich second generation is willing to come in to buy props?

But to make a free strategy, you need to understand these questions first: What exactly are you taking for free? Will this thing become a basic service? Can not get users through free? Are there opportunities to make new value-added services on the basis of access to users and free of charge? Are users of value-added services willing to pay? If you can answer these questions clearly, it is a good business model.