Three years: mobile Internet from flow to explosion

Mobile internet means a close and true social network really formed, in the era of micro-faith, it not only profoundly changes the way of life of everyone, but also bring revolutionary media and business model innovation, and even the whole world change.

The Big bang of life, mobile internet become the biggest "accomplice".

Almost ten years ago, when the web was just around the corner, people cheered the advent of the wireless internet, but it was very difficult to link the "Turtle Speed" mobile dream network to our lives. Over the next few years, it was the age of mobile ringtones, the time when Java applets ruled all mobile software.

From the mobile Dream Network to the 3G change, from the decline of Java programs to the popularity of the app, in just three years, the mobile internet has become the most concerned area and investment pool in the IT industry from a beautiful vision, and let us once again witness the power of the Internet to change the world, and this time the direction of this change is to move and flow , is the network, is the life, is the whole world, is each of us.

Mobile internet means a close and true social network really formed, in the era of micro-faith, it not only profoundly changes the way of life of everyone, but also bring revolutionary media and business model innovation.

Today, the wave of mobile internet has passed its first peak app store in Apple has reached 600,000, downloading more than 25 billion times, and helped it become the world's first market capitalization company. In addition, a more mature business model has been established, a large number of star start-ups based on mobile internet; The mobile transformation of it Internet enterprises has mentioned the strategic height according to conservative estimates, global smartphone market share will be more than half next year, according to the latest data from the Ministry of Industry and Technology, In the second quarter of this year, China's smartphone shipments have surpassed the function machine.

We will usher in a real, personal, portable network of life times.

Mobile World

Today, smartphones have become a productivity tool, and the all-encompassing use of mobile internet has turned mobile phones into an indispensable external "organ" of human beings. This situation has greatly evolved the way of human access to information, which in turn affects the organization of human society in all aspects.

2009, in the beginning of the wave of mobile internet, "internet weekly" by virtue of forward-looking vision and "discovery began in the Internet weekly" purpose, leading the industry half a step, through a large number of planning, interviews, writing, editing and proofreading work, completed the system to describe the wide application of mobile internet The mobile world rushes to the life of the internet age.

In the first chapter of the book, an ordinary person named Zero did a strange dream, dreaming that he was in a mobile world, a mobile internet that dominates the world of all work, study, life, and entertainment.

Over the past three years, the world that once had some illusions, there are many scenarios that have been achieved:

such as "Search the World" chapter, "zero as if see another oneself is driving on the exotic highway, 4.5-inch oversized screen mobile phones clearly show their real-time position, and marked the safest and most fuel-efficient route." Fast to noon, the mobile phone "whether need to eat" voice prompts, not only on the screen to show the location of nearby restaurants, pictures, the main dish price and word-of-mouth evaluation, but also the voice of the key information can be read. When he found a mountain of the most delicious, the first time the mobile phone network can let friends see its seductive color. Then eat your own dishes, let others to drool. "What did you see?" Yes, mobile 3G, Google Maps, Siri, plus Facebook plug-in apps, an iphone can do that! If you do that "4.5", another Samsung Galaxy SII is fine.

Again such as "Palm shoping Mall" a chapter, "The mind is exceptionally active zero even thought, if using a mobile phone camera under a colleague rookie to everyone's shirt, will be found on the Internet the same shirt information, and directly linked to online shop to achieve transactions?" "Well, ignore that" even, "in the age of two-dimensional yards, Alipay, and Lakara, the only thing we worry about is the balance of our own cards.

Of course, three years of crazy development, mobile Internet still can not realize or mass popularity still have a lot of, such as "The Human Seventh Sense" chapter of the Imagination "can" anytime, anywhere to "see" and "hear" things happening thousands of miles away, you can also "feel" the current temperature and humidity, "taste" Different flavor mobile phone access to an unprecedented "super brain", countless people's memories, ideas, ideas and emotions through the global network of nerve endings passed to Zero's hands, then the mobile phone will become Zero's "seventh senses." ”

The future of the explosion

However, the power of mobile internet is not completely released today.

Although life in the mobile internet era has been reconstructed, our time has been shattered and the flow of the world permeates the gaps in life.

So, we see behind the booming scene, the mobile internet industry also contains a local crisis. Into the 2012, with the world capital market cooling, a large number of mobile Internet start-up failure cases. The mobile process in the IT field starts to be unable to find the direction after the development to a bottleneck, the giant company's galloping, also has brought many uncertainties to this industry. With capital and potential entrepreneurs increasingly cautious, the entrepreneurial value of mobile internet is being diluted. The slogan of "The impact of mobile Internet and communications technology on the business world, reshaping traditional commerce" was not as loud as we had previously predicted.

So where are the bottlenecks and the future of mobile Internet?

The advent of mobile Internet, in fact, is also to meet the needs of people, and the needs of people in fact nothing more than Maslow's theory, we look at Sina, Tencent, Baidu, Alibaba, Shanda These giants, is not to meet these basic needs? The internet is so, in fact, the mobile Internet is also to meet these needs.

But there is a difference. In the Internet age, the proven business model, such as advertising, gaming, E-commerce, and search on the mobile internet is now truly validated by the seemingly only game.

Mobile Internet and the Internet on terminal equipment, even the price is not fundamentally different, the real difference is only one: carry. Based on this difference, the unique mode of mobile Internet is only two position information, body Sense intelligence.

It has been widely recognized that location-based services, lbs and O2O, have spawned tens of thousands of applications and companies, which are the subconscious business instincts of mobile internet practitioners, and are working toward point-to-point personalization services.

Body sense Intelligence, not only refers to has explored some direction of the voice, face recognition, fingerprint recognition, chip identification, etc., which is biased "body sense intelligence" surface meaning; the extension means "experience + personal feeling + intelligent service" form. Prior to the Internet and the entire industrial community, it is not possible to distinguish between people in the information media accurate to the individual, but mobile has a personal node as the center, so that the world around the individual to establish network links characteristics.

Believe that this will be the mobile Internet industry and the field of change in the direction of the real Big Bang after the future.