Through the combination of mobile Internet, for the traditional industry with optimization

From the perspective of my observation, as long as the combination of mobile internet, the traditional industry can bring efficiency, experience and price optimization, it is a way to do. Note that the premise is that in the process of optimization, it will not be the traditional industry to destroy the advantages of the original.

1. Efficiency improvement

There are several levels of efficiency improvement:

A. Making it easier for consumers to get goods/services through information symmetry

For example, the original need to recruit in the street to fight the way, by taxi software can greatly enhance the efficiency of the taxi, to the consumer to wait for less time, for the driver also do not have to turn around and reduce the no-load rate. This is a win-win model.

B. Optimize the process to make the payment and service process itself more convenient

such as Alipay paid under the line, shops can directly brush two-dimensional code, or the recent hot to the line under the service industry O2O, to make door-to-door service, which in the past is not not, but the mobile internet booking, payment and tracking the status of the function can make its process cost greatly reduced.

C. Improving user life efficiency by meeting new needs

For example, more fiery but also meet the bottleneck of semi-finished products fresh items, distribution processing can be directly cooked fresh products set meal, save a lot of links, white-collar will be very demand;

2. Experience Optimization

Well, in fact, Millet said "internet thinking" and Lo Zhenyu said "u Disk", employing the words "rapid iteration based on user feedback" and "Build Consumer-to-consumer platform."

In conclusion, there are also three points:

A. User feedback, quick iterations

Information, process, the user's feedback is very easy to collect, may not only use the old user initiative to fill out a form this way, more importantly, the traditional industry process information to ensure that each link is observable, can be data, statistical. The result is that you can clearly see where the problem is and where the user is dissatisfied.

In addition, there is also a very important point, is that the O2O complaints process is also more simplified, diverse ways. For users, not only in the use of products and services feel better, more thoughtful service, and will feel that there is a door to the heart.

B. Differentiation and personalization resulting from Consumer-to-consumer

In the past, the benefits of the business are large-scale, and as everyone's consumption ability to upgrade, the requirements for personalized experience become larger, Consumer-to-consumer can bring the difference and personalization has a market. At present this is more common in the service industry, we are creating a "craftsman" image, to provide personalized customized services, rather than branding, homogeneous service.

Consumer-to-consumer also has a benefit is the fittest, everyone is a service provider, as long as there is a scientific evaluation system, good will be more popular, and the bad nature of the elimination, the platform will not endorse. The experience of using a taxi service is thus far superior to the experience of traditional taxis.

C. Standardization and standardization of the platform itself

Most traditional industries lack of industry norms, industry standards, so the overall experience is not the same, and some industries are unusually chaotic. O2O is built in the industry Platform, standardization, standardization will have a great improvement, may even become the industry standards of the formulation, industry norms of the promotion.

3. Price Advantage

That's a good explanation. First, as a result of eliminating a large number of links, communication costs, process costs have been reduced; the other is to omit the traditional intermediary (individual stores, monopolies, etc.) a lot of management costs and a variety of; third, for a lot of door-to-door service O2O, but also save the store rent costs.

Therefore, for goods and services providers, the money should be more, for consumers, the price should be lower.

————————

Therefore, for a traditional industry, you can control these points, of course, the more advantages to achieve O2O certainly more reliable.

The above is for the project model itself, say the external environment.

At present, the capital market is very hot not to say, of course, 2015 may be worse than 2014, and do not prevent more good projects appear.

I think there are a few things to consider in the external environment:

1. Do not make the traditional industry itself very easy to transform.

Most industries have historical baggage, can not be easily transformed, but if the industry is easy to do their own mobile internet products, you must not beat him. such as the group outside the sale of this, for many years old shop if once also with you Rob business, the odds must be bigger than you.

2. Do not do the industry threshold is very high (if you are not in the industry).

A lot of industry entry threshold is high abnormal, not careful will fall into a variety of details, and so fully ascertain the rules of the industry, the products and services to do, may be too late. For example, catering, real estate, car, such as the major categories of industry, a little deeper will need to have too many industry resources, not simple to do.

3. Don't make it easy to be a giant.

Anti-industry people, of course, to prevent the Internet. For the same level of competitors (that is, there is no monopoly of the national market, there are few O2O to achieve the level of the Giants), as long as they have not set up the threshold, do not mind, boldly to do, focus on good products and services on the line. But to the Giants, even if they have not set the threshold, and even the project has not started, but also always beware.

If you want to make a big company that you can't do or don't want to do, be more vertical and deeper. Like the nail o2o I'm doing, large companies are very reluctant to do recruit training team, assess the nail division, control supply chain these things, they do the way is generally with the nail shop cooperation, so also lost some O2O can bring advantages, give others opportunities.

It is also worth mentioning that it is increasingly rare for large companies to shoot small teams directly with new projects, and it is common for large companies to buy a small team directly for convenience. This is a more optimistic phenomenon.