Tian advocates the deep cooperation between operators and OTT manufacturers

As China's largest telecom BSS provider, Tian, founder and executive chairman of the group, said operators should rethink their business strategy and collaborate with OTT vendors in more business areas. Tian in "telecoms.com" interview, said that operators in the process of cooperation with OTT vendors, only to provide broadband network, for operators is far from enough, should be more closely with the OTT manufacturers, using a highly integrated mode of cooperation.

"Telecom operators have an unlimited opportunity to develop their business and become the platform company I mentioned: providing a secure network and a user base for OTT vendors." The current trend is that operators will only BSS system as a billing platform, to OTT vendors to provide network pipelines, which for the operator's own business development is unfavorable. ”

Tian said that although OTT manufacturers in product innovation performance excellence, but operators in the marketing mix (pricing, distribution, packaging and promotion) have a wealth of experience. Operators should take advantage of their marketing mix to develop themselves into digital service platforms and break through the traditional telecom business model.

Tian also believes that if operators plan to achieve greater success in the telecommunications industry in the future, they need to forget the traditional industry classification, with the rise of software, services, cloud computing and large data, embracing the arrival of the Cross-border era. "In the past, the telecommunications industry, IT industry, the Internet industry, the media industry is independent of the four major industries, now the integration between the four more and more." ”

"All industries will converge, cloud computing as a backend system support, the Internet as a front-end business platform, and large data is the key to the integration of all industries." Perhaps 20 years later, the industry Division will no longer exist, all companies will be digital operators, are digital services providers. ”

Asia letter, the most digital life advocates. has created a set of products around this concept, such as our Veris o2p platform, which has been widely used in China Telecom and Unicom's operating support system. We plan to further extend the product to the European and American markets.

"If the operator's BSS system is not upgraded, it will not be able to provide PAAs (payment as a service), customer management services, and data-planning services." If so, operators may simply be suppliers of broadband networks and will be further OTT by manufacturers, and the renewal of BSS will be an opportunity for operators to provide more value-added services to OTT manufacturers. ”

Asiainfo's vision is not simply to help operators provide broadband networks, Asiainfo is also exploring new ways to help operators compete with OTT vendors. Tian said operators should consider expanding their business to an e-commerce platform.

"I think operators can not only provide broadband networks, but they can also make breakthroughs in the field of OTT innovation products." Operators have a large physical distribution network, a high degree of trust in customer relationships, and a strong billing approach. They also already have products sold through E-commerce platforms rather than through traditional sales channels. ”

"For a simple example, an E-commerce platform saves about 30% of the cost of a physical store." But more importantly, through E-commerce platform for sales, operators can accumulate their own customer database, so can recommend other products to customers, this is a very interesting beginning, operators must not underestimate their own strength. ”

Tian said that in the future there is a large number of revenue sources in the enterprise-class service sector, where operators can exert their force to provide corporate customers with products and services similar to those of Skype and WhatsApp.

However, there are many products that are already widely used in the field of communication solutions and have already preempted the individual user market, and it is a problem to continue to invest in the field.

Tian that operators can still consider that "the instant messaging tools provided by the OTT vendors are personal instant messaging tools, and the market for instant messaging has enormous potential, and I think telecoms operators should consider entering the market." ”

(Report link:<http://www.telecoms.com/315362/asiainfo-founder-calls-for-greater-integration-between-telcos-and-otts/>)

(Responsible editor: Mengyishan)