Tianyu Lanton to lead local handset makers to break the foreign siege

Beijing time June 16 afternoon news, according to foreign media reports, according to Analysys International statistics, the first quarter of China's local mobile phone brands have accounted for One-third of the Chinese mobile phone market, of which the Tianyu shares reached 7.5%, after Nokia and Samsung Electronics, leading the local manufacturers. According to Analysys International statistics, Tianyu's production of mobile phone in the first quarter of this year accounted for 7.5% of China's mobile phone market, after Nokia and Samsung Electronics, considering the company in 07 only accounted for 1.2% share, this performance is more commendable. The smart phones produced by Tianyu are relatively inexpensive, with some of the extra features that are attractive to Chinese consumers, such as support for dual-SIM cards and the use of ultraviolet lamps for banknote testing.　　Analysts also say Lenovo, Huawei and ZTE's new handsets will also challenge multinational handset giants. Analysys International analysts said: "In the past, international giants in the Chinese mobile phone market share of up to 90%, now Chinese companies have one-third share." He also said that Tianyu Lang has reacted quickly to the market, knowing more about consumer preferences or disgust. Shei Hongyi, Xie Hongyi, an analyst at Sadie, said: "The tempo of Tianyu's new handsets is fast, giving consumers more choice, and although there is no revolutionary design breakthrough, it is always possible to launch a number of mobile phones with practical and small functions to meet the needs of two or three-line city consumers, This guarantees the sales of the day-language mobile phone. "However, Nokia and Samsung still have a solid position in the Chinese handset market, which accounts for 33.2% and 24.9% of the shares, and analysts say the increase in local brands is partly due to Motorola's weakness, which has left market space for the latter."　　Motorola recently released a series of handsets using Google's Android operating system, hoping to revive momentum in China and other markets. Samsung Electronics spokesman said the company achieved "stable and strong growth" in China, according to Analysys International statistics, Samsung 2007 first quarter market share is only 9%.　　Samsung has two research and development centers in China focused on communications and mobile technology.　　Nokia spokeswoman said the company has 100,000 retail outlets in China, covering most urban and rural areas, and "we welcome competition".　　Tianyu Lanton has benefited from the 2G handset market by using chips from MediaTek, Taiwan, but the three major Chinese operators have been able to accelerate the deployment of 3G services, and the 3G handset market will be the main battleground for major mobile phone companies, and it is unclear whether Tianyu Lanton can succeed in the 3G market. Kun, the Tianyu brand promotion manager, said the company has now launched 40 to 50 3G handsets, about half of which support China Mobile's TD-SCDMA network.　　Tianyu plans to launch more than 10 handsets, including the July launch of an Android phone and a variety of preset Taobao shopping software handsets. Kun also said that Tianyu will continue to launch a number of special features, such as dual-SIM card features, this feature specialDon't be popular with 3G users in China because they can both maintain their current 2G phone numbers and use 3G services at the same time. Kun added that Tianyu also introduced a specially designed 2G handset to meet the needs of a particular user group, such as a large-font handset for older users and weaker people. Other popular features include a built-in business card scanner and a text message reading function.　　Despite a number of special features, these phones are priced at no more than 200 dollars. In addition, the low price touch-screen mobile phone produced by Tianyu has attracted the attention of many big brand mobile phone users. An Tianyu user said she bought the K-touch E62 because the phone was "very much like" HTC's magic phone, but it was priced at only 798 yuan (117 US dollars), selling one-third of HTC Magic in the mainland market. Another user of Tianyu Lang said that he bought the day-language mobile phone in January because the day-language mobile phone had dual SIM cards.　　Dual sim is very popular in China because of the higher charges for calling and texting between different mobile networks in China. Tianyu Lanton was founded in 2002 by mobile phone dealer Rongxiuli and launched K-touch brand in 2005. Lanton is not the first Chinese company to challenge multinational handset makers. In the early part of the century, mobile phones produced by companies such as Ningbo waveguide and TCL accounted for about half of the Chinese market, mainly because the Chinese manufacturers had better distribution channels than foreign rivals. But the success of the moment has also led these companies to set a larger goal. In 2004, the company announced plans to overtake Nokia, Motorola and Samsung overseas and gain a 8% share of the global handset market in three years.　　But as Nokia and other foreign mobile phone companies began to enter smaller cities and rural areas, sales of both the guide and Tcl began to fall, leading to a drop in the list of major handset makers. Duncan Clark, chairman of consultancy BDA, Duncan Clark that, in this respect, the growth of Tianyu Lanton in terms of market share makes the company look like a Phoenix.　　Tianyu Lanton has been considering an initial public offering and has started selling handsets in India and Indonesia. Meanwhile, analysts expect Huawei and ZTE to increase their share of the handset market in China, as the two companies have invested in the development of low-end smartphones, including 3G handsets, and will benefit from the popularity of 3G in China. Sales of dozens of Chinese handset makers using MediaTek's chips are also on the rise, and many are focusing on emerging markets outside China, such as South Africa. (He Hui)