To fight the mobile Internet with quality as our side can win by quantity

"Today, we are in a period of profound change," said Shiller, a world-renowned economist at the Silicon Valley network, "that changes in the way companies compete, changes in the global market environment, and the development of human commercial civilization." However, no matter how the future changes, people's pursuit of quality will not change. ”


　　


January 25, 2012, the World Economic Forum in the Swiss town of Davos Grand staged. The theme of the Forum is: "Big transformation--shaping the new model". Hundreds of of the world's top think tanks for 5 days to discuss the future development of the world economy, and China's economic development and the transformation of enterprise survival is undoubtedly the focus of this forum. A key word behind this shift is "quality".


　　


from the quality of economic operation, to the quality of people's life, to the quality of enterprise products, quality of people's livelihood, and the production of life inseparable. With the rapid development of social economy and science and technology, quality is more and more valued by people, and the content of quality is constantly enriched, perfected and deepened. Quality needs not only "quality", but also "quantity" for modern enterprises, especially Internet enterprises. Only "quality" based on "quantity" is valuable, and only "quantity" based on "quality" is meaningful.


　　


Survival rule: There is "quality" basis, only "quantity" accumulation


　　


"Quantity"--Number of users, clicks, visits, views, downloads ... These are all the Internet companies have been talking about the data indicators, Internet enterprises are the market value, social impact of the specific embodiment.


　　


But we look back, all successful internet companies, in its development process, no exception is the first "quality" basis, will bring "quantity" accumulation. If in the process of enterprise development blindly pay attention to the surface of the "number of users", "clicks" data, and ignore the intrinsic "product quality", "Quality of service" as a support, will inevitably face a large number of users lost, its development is unsustainable.


　　


big transformation under the big shuffle: Who is the last winner?


　　


With the popularity of smartphones and tablets, the mobile internet has become a part of our lives, subtly altering our way of life. As the most exciting industry in the two centuries of Internet technology and mobile communication technology, the potential for mobile Internet development is incalculable. 2011 China Mobile Internet users have reached 430 million, the chain growth of nearly 50%, in 2012, mobile internet users will likely break through 600 million, more than the number of Internet users.


　　


Many internet giants, telecom operators and terminal manufacturers have to occupy the mobile internet market, the competition is increasingly fierce. To be able to stand out in this brutal market battle, quickly seize the strategic heights of mobile Internet, in addition to the need for us to have a forward-looking strategic vision, we still need to pay attention to product quality, improve user stickiness and development efficiency.


　　


in the mobile internet era, China Mobile has its own unique platform advantages and user resource advantages, but this does not mean that we can slack off, because the future-oriented, high-quality products and services than ever before, are more critical.


　　


Mobile Internet era: users to the quality of the critical to reach the ultimate


　　


Mobile Internet has changed the competition mode of Internet enterprises, and has also achieved the experience economy of today. Products and applications are combined with mobile internet to become more cost-less, more adaptable and more widely used, and users are more open and free to choose. New production consumption mode, so that users directly involved in the product design and research and development, at the same time, the user's quality of the comparison and critical to the quality has reached the ultimate.


　　

The example of Sanlu and
in the manufacturing industry also tells us that in the media age, the use of technology tools makes the quality of products no longer "privacy", "secret", product quality has become more important than ever before. The intensification of market competition forces us to pay more attention to how to serve the customers who have purchased products or services, to understand their minds, to give users a better experience, and to make everyone a disseminator of products and services. It can be said that excellent product quality and the user's Word-of-mouth communication has become the mobile internet era to achieve the only way to success.


　　


: The quality control rules of China Mobile internet base


　　


For a long time, China Mobile is relying on more high-quality network quality and service quality, can develop into the industry leader. In China Mobile Internet base, we refer to excellent internet companies, "quality management" put forward an updated interpretation and higher requirements.


　　


First: Establish the concept of "quality determines the future, efficiency determines success or failure".


　　


adhering to the "customer-rooted, service-oriented" principle of service, the implementation of the Li President put forward the "two no hesitation" indicative spirit, the Internet base to quality promotion as the hand to continuously optimize the customer experience, so that "quality decision of the future, efficiency decision success or failure" of the concept of roots into the team's consciousness, curing into the Grasp the quality, to ensure the quality of the overall lead, when the quality and speed of conflict, do not hesitate to ensure the quality of service, continuous improvement of customer satisfaction, when the interests of customers and corporate interests conflict, do not hesitate to protect the interests of customers.


　　


Second: The construction of "Quality Management department", the formation of "double control" quality assurance system.


　　


Internet base has gradually set up a uiue laboratory, quality acceptance Center and test Monitoring Center three teams, and the integration of resources, the construction of Quality management department, through the control of demand input and quality inspection two key links to ensure product quality. UIUE Laboratory to user research and product usability testing as the core, mining user needs to control the input quality, understanding the user perception of product availability, from the source to improve product design quality; The quality acceptance Center has set up strict examination dimension, scoring mechanism and product problem responsibility system, from function, performance, Security and other professional aspects of quality testing, to achieve from the "product demand" to the "line operation" of the entire flow of control; the testing and monitoring Center has established a professional testing team of over 300 people to provide developers with closed-loop testing process services, modern test management services and remote testing services. As of May 4, 2012, the Quality Management department has reviewed the product line 42 times, found and repaired nearly 400 bugs, proposed optimization proposal about 300. "Dual control" system under the product online version, in terms of product quality and user experience have achieved effective promotion.


　　


Third: The implementation of "Product Manager System" to enhance the core quality management capacity.


　　


Internet base Learning excellent internet business, vigorously promote the "Product Manager System" to product managers as the core, to create by product managers, operations managers, research and development manager of the product management "Iron Triangle" team, and establish a collaborative assessment mechanism, by the product manager to take the lead in quality indicators and business indicators, and operations managers, Research and development Manager to promote quality improvement and business development work. Product Manager system has brought significant synergies, effectively avoiding the previous products, operation "dual-track" under the operational objectives are not clear, the dissemination of guidance deviation, the user feedback is not timely and other abuses, and effectively improve the quality of product on-line operation. At the same time, the base actively create opportunities to carry out cross-border exchanges, through with Taobao, Tencent and other Internet benchmarking enterprise interaction, effectively expand quality management vision, deepen quality first consciousness, improve product management capabilities.


　　


Fourth: The implementation of "full experience action" to explore the quality of the first incentive mechanism.


　　


for the further creation of quality as the first cultural atmosphere, internet base in the internal implementation of "Chiba project" (each product manager to see 1000 replies, dozens network review reading, 10 user interaction) and set up a user experience as the core Quality Management forum (CTC), to mobilize full attention to product quality. In order to arouse the enthusiasm of staff participation, the base explores the establishment of "Gold coin Incentive" mechanism, effectively promoting the collection of rationalization proposals. As of mid-May, "Chiba project" its own product optimization experience activities to collect staff views of nearly 4,000, per capita nearly 30, of which more than 1600 were adopted by the product line; The cumulative number of CTC visits to 65000 people, published on quality management of the exchange content of more than 600.


　　


focus on Quality improvement, attaches great importance to, measures simultaneously, the Internet base Quality management work significantly: first, the formation of product rapid iterative optimization of the ability to optimize the first quarter of the 20 version of each product, the key business to achieve a monthly version update; second, the key business quality reached the Internet industry advanced level MM compared with competing goods, at startup time, Cache tab, cache Details page, and Exit 4 experience must be in the lead on the process index; the success rate of the file transfer, the success rate of the group pictures, the success rate of the message are increased to more than 99%, the new version of the login speed of an Android fly a. Flying Chat's basic performance has been unchanged with micro-letter, in power consumption, message flow performance is better than micro-letter. 139 Mailbox speed and performance in the mobile phone mail industry synthesis ranked 1th, in the webmail industry ranked 2nd.


　　


At the same time, our "quality" extension is also expanding, we should not only attach importance to product quality, service quality, but also pay attention to "user quality."


　　


"User quality" is the basis of the survival and development of Internet enterprises. Only high-quality users can create more business value for the enterprise. Compared to other mobile internet companies, China Mobile has the largest and most high-quality user resources. How to give play to China Mobile's unique platform advantages and user resource advantages, so that more users to use flying letter, MM, Mailbox and wireless city ... will become another important issue before us.


　　


in short, "quality" is an applied philosophy, which depends mainly on our ideas and attitudes towards quality. Only by quality-oriented, can win by quantity! When each of our employees "depending on the quality of life, to provide more quality products, more in line with customer expectations of service", we are not far from success.


　　


China Mobile Internet Road, although a long way to go, but depending on the quality of products such as life, we are moving towards this goal and forge ahead courageously. (Value China net)