To make their products have content, will tell the story

In recent times, has been a large and small press conference flooded, Amazon, Apple, Microsoft frequently exerting force, a variety of new digital products to consumers dazzling. Such competition is not a few, and so fierce is not a special case of the hardware market, but we should consider how to make their products stand out in the competition?

In the ancient Greek period, Socrates, Aristotle and so on only rely on a mouth to go around the world. Although there was no media, no loudspeaker, but as soon as they stood there, there would be a crowd around. Although the product is not Socrates, if it can "tell the story" to the masses, users must not.

Romain Dillet that Apple is best at creating stories. "I have three products to bring to everyone, an iPod, a mobile phone and an internet terminal," said Jobs's classic words. Similarly, for the IPad Mini just released, its story is frivolous. As a simple example, when a friend asks you, what's that cell phone you're holding, you'll answer, it's a combination of ipods, mobile phones and internet terminals; When a friend asks you what the device you're holding is, you answer, it's a flat with a grip. When these tags are beyond the physical properties of the device, they are stories. If your product is a story-making product, the customer will become a product promoter in the unconscious because they have stories to say about these things.

In the same classic case of Samsung, the phrase "The next great masterpiece has appeared" (the next big Thing is already) has been known to consumers as it appears in a sharp advertisement for the IPhone 5. In fact, Samsung's slogan was originally built for Galaxy S II. In this television commercial, Asian youths holding Galaxy S II were asked, "What is the phone you're holding?" he replied, "This is Samsung, this is the next big time." ”

In the production of the story of the product on the lack of heat of the factory is Microsoft. At Surface RT's press conference, Microsoft is dedicated to each of the data and performance of the device. When consumers get their hands on this product, they think, this is the first Microsoft built tablet, it combines the features of traditional PC and tablet, it runs the Windows RT system, OH, this is a crossover system. A lot of information, but no story. Similarly, Microsoft has sent an ad for Windows phone 7: "Let our phones save you from your phone addiction." The story, though, is not at all appropriate, although it's time is for our phone to save us phones. When I use Windows Phone 7 o'clock, I won't say to my friend, it's okay to have it, it ios/android me out of the box.

Whether it's a hardware product or a software product, they must have stories that users can talk about. When I use the micro-letter, I can introduce to my friend, this software to help me ... When I became a reader of 36 krypton sites, I could introduce to my friends, on this site I saw ... The way to create a product story is very diverse, Romain Dillet the Amazon launch of the Kindle Paperwhite, he received a letter with the product, the content is:

Dear Romain:

Thank you for ordering the Kindle Paperwhite. As the first Kindle user, we believe you will be tempted to paperwhite the Kindle, the best Kindle ever.

This is the story, how do you see the story?