Today, the date of the official delivery of the hammer phone is 20 days away.

The date of the official delivery of the hammer today is not 20 days, hammer technology issued a notice, presumably means capacity in a few weeks can not be normal, complete the order may be a few months later, so I hope you can start a refund, including reservations and the entire paragraph. This is basically in line with the rumors I heard yesterday, feelings owe downtime, to restore production, to see the new financing situation, in this production uncertainty, choose a full refund is undoubtedly the best way.

This result is a little earlier than previously estimated, before the hammer kneeling lick the three-person group or what is now basically in a variety of quality feedback under the feed-back, the speculation has not been able to foil themselves into the industry standard-bearer, but it is possible to destroy their own hard to dress up as a man accumulated reputation. So I always say, bad intentions, it is difficult to succeed.

Then we talk about why the hammer phone did not succeed, especially why there is no way to copy the Millet route.

A big time has passed

I wrote last June when I skipped the hammer ROM, this is unlikely to succeed, because the biggest opportunity is that the smartphone boom has passed. In the previous few years, the smartphone replaced at least hundreds of millions of mobile phones, when any network brand can sell a dozen of 200,000. This is the tuyere that makes the pig fly, and now it's over. So you will see Millet would rather sacrifice their own brand positioning, but also to kill to 799 of the price of the cottage, at the same time has been called domestic demand is also full of Southeast Asia to open international markets. Timing is the first, but also basically decisive, the current brand new mobile phone is also very difficult to make, why? Let's look at the 2nd.

Second, the sales method is not right

Many people think that millet is the typical Internet mobile phone, but in fact, millet mobile phones are basically offline channels to go, the line just throw out a little bit hungry feeling. The actual product is abundant in the channel and the Ox hand, increases the premium through the hunger and thirst. Millet can be shipped, cattle can make money, we enjoy, anyway, rice noodles to pay. Hammer phone online without channels, completely rely on the meager spread and the official website reservation, the conversion rate of the absolute let you vomit blood, although the mammoth, but millions of of the spread, to buy death is 1% of the transformation, even to the point of the thousand points to go, no amount is normal.

Third, the production plan is not right

Millet was the mobile phone partner is Ying-da, compared with Foxconn is a small factory, before the production of mobile phone brand called Okwap. This kind of partner chooses naturally because this oneself only then has the right to speak, you come up to do and run to cooperate with Foxconn, some too arrogant. So far, the production of Millet is still in Nanjing, Foxconn only a part. And the hammer on the look for the Foxconn workers, forcing lattice is enough, but the amount of small no right to speak, there is no way out.

Iv. Quality Issues

Products no matter how the hype, to the hands of consumers, will be true to the true colours, especially 3,000 yuan consumption of users is obviously more picky, this and rice noodles 1999 can be used to the Universe God machine tolerance is a big difference. The current quality problem is very rich, there are natural, there are inevitable, there are accidental. The obvious three questions are:

1 Big gray screen, similar to red rice. The reason is that the screen is not good, resulting in a screen reflective hair, similar to your film did not paste a good bubble reflective hair ash.

2 screen fragile, speculated that the reason is on the screen after adding three entity keys, resulting in uneven screen, this is a design problem, irreparable. Several mobile phone friends feedback bought a few back to the basic test will be broken. So please be sure to buy broken screen insurance.

3 feel bad, because the phone is too heavy and upper and lower glass using the edge of the design method, resulting in a cut feel, and the entity keys need the feedback distance is relatively long, the fingers are more hard, and a lot of press down, still not come back. And several mobile phones, including iphone4, will make the box bulge, avoid cutting hands.

To tell the truth, although Luo is known as Craftsman spirit, but from the product point of view is completely unqualified product manager, a lot of tricks but illogical. The overall design is actually using the history of the best selling two models of mobile phone design, is iphone4 and Nokia 5800 fit, in fact, is a speculative performance, hoping to meet more user needs. The symmetrical volume key is completely redundant, regardless of the right hand holder, the thumb and the forefinger can complete the volume adjustment work respectively very well. And at the same time press snap function, focus is difficult not to say the most easy cause is to drop the machine. Nine Sudoku No folder is very troublesome, and the internal screw size is different, but also bring higher maintenance costs. There is also a trusted network under no lock screen function is the most interesting, the goal of the lock screen is to prevent the wrong touch of the screen, the second is not to let others turn the phone, the latter as the main purpose is very ridiculous, and, even in the company or home in such places, like the need to lock the screen, to prevent children or other people to flip, This senseless design is regarded as product innovation and is the most distinctive characteristic of hammer marketing.

V. Different from the LEI

Although Luo's social influence may be higher than Lei's, Lei's industry influence is much higher than that of Luo. Nevertheless, Lei has invested in a variety of companies, including the driving house, the rabbit, the Zealer, etc., to ensure that from the media to the evaluation and other aspects of the discourse can be controlled, coupled with the industry's relationship resources, so that in public opinion, millet can still block in all directions of the rice black. Luo obviously do not have these resources, and not too much to the mainstream public opinion like, plus things have a lot of slots, the momentum of the big and the topic, plus Ark Son, the public relations crisis is very normal, rely on the meager long letter can only move iron powder, is not affect the public opinion. And investors are looking at public opinion, not iron powder grateful tears.

Many people told me, feelings how how, an English teacher can make mobile phone is not easy how, in fact, I think most of the cottage manufacturers do not spend 180 million, do the mobile phone also can. The final judgment of a consumer product standards or products, not the feelings of producers, a kind of old mother has hepatitis as can not cook. I do not like the reason for millet is because the product has not come out, there are a group of rice noodles to scold you, which makes you feel deeply worried, always feel that millet in the use of these low-level users to buy the lack of insight, the way can be referred to the latest austenite 304.

But no matter how the millet, there is always a good thing is that the product price is reasonable, and not too much profiteering. Later heard that there are many rice noodle addicts joined the millet company, but also to fulfill the social responsibility of these groups. But hammer with feelings of gimmick to sell a lucrative product, it is not only puff so simple, this and cheap health products sell high prices to talk about what health ideas and good cause of no difference. So, if we can stop here, it is a good deed.

PS: Forget to say 4G things such as hammer supply Normal, perhaps 4G are universal ... Unfortunately the hammer does not support 4G to continue the pit.

Wen/Zong Ning