Tourism fighting: Online tourism and the way out tourism social foreground geometry

Talking about price wars in China's internet sector is no surprise, from electricity dealers to travel websites, and the 2012 Internet was particularly lively because of the price wars. First June this year, the price war in the hotel booking field, the two sides of the war are the online tourism industry giants: Ctrip and Yi Long network. July, the price war in hotels, air tickets and tourism and many other lines of business, the two major online tourism sites began to fight, start a comprehensive let activities. Cool News Network, mango nets and other sites have followed up. Subsequently, Ctrip, Yi Long in the media and micro-blog on the "Empty to scold", heels. With the arrival of the 11 Golden Week, the tourism website war again fierce. Online travel, the most market-promising industry in the future, inevitably falls into the rut of price wars. When online tourism has been developed in China for more than 10 years today, price war has become the only way to shuffle the market? In this respect, Mango network vice President Huang said: "Price war can only appear two results, the first is to let those second-line tourism brands play some reputation, expand a bit brand share and influence;" The second is to become the result of the price war, the 0 and games can only promote corporate profit reduction. So, beyond the price war, where is the way to travel online? Ota encounter bottleneck, UGC mode of the rise of the current Chinese online tourism There are three models, one is to provide hotel, air tickets, vacation and other booking services to collect Commission OTA mode, the domestic to Ctrip, Art Dragon as the representative, that is, foreign Expedia mode, most of China's tourism sites belong to this; Cool News for the representative of the tourism vertical search, foreign Travelzoo and travelfusion, this model and the first model of the relationship between direct competition; The third is the TripAdvisor mode of tourism reviews, although the foreign development has been maturing, but the Chinese model has not yet formed revenue, At present, the MA Honeycomb, a tour, poor travel network, such as representatives. Regarding the domestic and foreign travel website Business layout, the management way difference, this newspaper has already discussed in the early Period magazine, here no longer repeat. An interesting phenomenon is that people travel in the past is mostly concerned about Ctrip, where to go, through OTA website for hotel, ticket booking. However, apart from the business and travel with the group of users, along with the prosperity of self-help tours and the expansion of the group size, to the MA Honeycomb, a tour, poor travel network for the representative of the UGC website gradually began to be popular. This conclusion can be demonstrated by the successful listing of TripAdvisor at the end of 2011 and the rapid growth of the cellular users. "At the beginning of 2010 we had only 150,000 users, and at the end of 11 we grew to 2 million users, and now our users have already exceeded the 4 million mark." "At just the end of the 2012 China Internet Conference," said Ma Honeycomb CEO Chen Yu excitedly. In addition, the "August major UGC Online tourism web site and product monitoring rankings" released by the team also showed: August user coverage of the top 7 UGC online travel siteAll appear growth, the largest increase is a tour, the chain growth of 19.1%, MA honeycomb growth 13.2%, donkey rating net growth of 11.9%. Of the top 15 UGC online travel sites, 9 have grown. When the Netizen travels the first choice no longer is the OTA website, but starts the reference Netizen's comment, the UGC pattern naturally causes the media and the Netizen's attention. So is the current UGC model really a new way out for the future of tourism websites?