Traditional department store retail industry introduced before Wanda Electric business executives Liu Sijun

Absrtact: August 27 News, with the internet quickly to the traditional industry infiltration, the traditional retail industry has also undergone drastic changes, and constantly to the internet industry, formed in 1995, the big business group is one of them, this year its introduction of the former Wanda Electric business executives Liu

August 27 News, with the rapid penetration of the Internet to traditional industries, the traditional retail industry has also undergone drastic changes, and constantly to the Internet industry, set up in 1995, the big business group is one of them, this year its introduction of the former Wanda Electric business executives Liu Sijun to do electric dealers, and launched a big business dog mobile platform.

Big business group in the country more than 14 provinces more than 70 cities have more than 200 large and medium-sized department stores, but the main business in the northeast region, big business group invited Liu Sijun to join the main is to do the electric business and O2O businesses, which, big business Dog mobile platform is the focus.

Big Business Dog Mobile platform July, through the store on the two-dimensional MA propaganda, announced in the Dog Mobile platform (mobile Web site, APP, micro-service number) on the average daily 15,000 of the passenger flow, elongated customers browsing online activities and merchandise browsing time.

In addition to midnight time, big business Dog mobile platform from 6 in the morning to 11 o'clock every night to browse and order, and this is the next only to rob purchase vouchers, and then to the store write-off, insiders said, there is no online payment or door-to-door, the daily average of 20% of the next single conversion rate, daily average of 3000 single, compared with the traditional electric quotient of 2% Conversion rate is high, especially the traditional department stores in the price of 600 yuan, so converted to sales is the daily average of 1.8 million.

Liu Sijun pointed out that the big business group to do electricity and O2O and many enterprises are very different, first, from the introduction and integration of the team: big business did not recruit a large number of luxury lineup through headhunting, recruitment of the first person is Liu Sijun, it has served the Dunhuang network, Wanda Electric and Jingdong Mall, to join the big business is not only the role of professional managers, Is the vice chairman and executive vice president of the Board of Directors of big business group.

The key is that big business dog dog Company according to the Internet standard stock option system establishment, other teams from the Liu Sijun of their own recruitment and formation, the current team gathered from Beijing, Guangzhou, the people from the practical talent, the group takes into account the human environment and real life situation, deliberately in Beijing to establish a second headquarters, to achieve Beijing, Dalian Office to ensure the introduction of talent.

In addition, so that the team must work with 230,000 traditional retail staff in the country, the big business does not have a large number of recruitment of the so-called electrical business personnel, but insists that through the team to the existing retail staff training, adhere to the talent and work reuse strategy, this seems a little stupid, In fact, a long-term development of talent financing strategy.

The traditional enterprises have been the problem of online and offline conflict, in this respect, Liu Sijun pointed out that the big business group has developed a very smart interest mechanism: The dog electric business platform of any sales transactions do not charge any store and brand fees, fully for the store service, and from the outset with the store sales promotion work tightly tied together, Through the provision of virtual shelves, through the provision of activities on the line, new product test wear, merchandise snapping and other activities, directly promote the sale of offline stores.

Liu Sijun said that the big business Dog Dog Company will introduce the new network brand into the big business entity shop in the future, realize the new model of collection shop. And the dog of the future will never charge the dealer from the store brand suppliers, the dog's profits and revenue will come from the future open platform operating revenue, will come from mobile advertising and Internet financial services revenue.