Traditional Home Transformation Electric dealers: those who have to mention the ups and downs

Http://www.aliyun.com/zixun/aggregation/32389.html "> The strong rise of the network economy, E-commerce is destined to become a new engine of the future economy." In the form of the rapid development of the whole electric business, home electric business industry in 2013 also entered the peak development period, which also let China's many aspiring to create a brand of Chinese manufacturers have found a transformation and upgrade space.

Alibaba Group on March 6, 2013 held a "traditional home transformation electric communication will be", Jia Yi Mei brand initiator Cao Yuewei, Shanghai Aoyuan home Decoration Supplies Co., Ltd. General manager Li Yonghua, AMA home flagship store CEO Yu Donghua, and many other guests invited to participate in the common understanding of the status of electric business living industry, This paper discusses the prospect of the development of electric merchants ' living industry.

In the electricity Business Communication meeting, Jia Yi Mei Cao Yuewei said, the foundry has no way to go, electricity Shang Cai is the general trend. Li Yonghua that the electronic commerce should penetrate into the business of the blood, the AMA flagship store CEO Yu Donghua stressed that industry is the foundation, the electrical business is only performance.

All the guests will be the experience of the electric dealers to share with us, at the same time, the owner of the day Cat home furnishings Open, Taobao household business owner Wonsan also discussed the 2013 electric Business development trend of the industry and the cat, Taobao in this direction to work.

I the World network business to the scene of the record is combed and refined, edited written, share to everyone.

Cao Yuewei (Black Dragon Home endurance Wood Group board chairman, Jia Yi Mei brand promoter)


in the transition period we need a spirit of rising, a kind of their own courage, a master of their own destiny, the only way to put themselves on a higher basis, to the self has higher requirements, better perfect to shot, no retreat to grasp the core competitiveness, In improving the quality of products and services to spend their minds, brains, can be a broader mind to plan the future of the enterprise. The hardships is to accumulate thin hair, has been to the back of the tree is no longer good shade of the era, look forward to more OEM enterprises in foreign competition and cooperation to master more of the right to speak to a kind of arrogant spirit of the rise to lead the Chinese enterprise real revolution! Li Yonghua (general manager of Shanghai AO-duo Furnishings Co., Ltd.)

People think that E-commerce is a revolution in retail, I think it will penetrate into the whole business of every link, or even into the business of every one of the blood, it must be a revolution in the whole business subversive. Now is not talking about whether we want to do e-commerce, is not to say how to do e-commerce, but our enterprises and our business management, should be how much determination, with much of the mind and pattern to meet the arrival of E-commerce era.

now a lot of people say brand building, I am more concerned about is our own silently inside things do well, you have to have a good product, to have a good team, to have a good trend to grasp. Yu Donghua (CEO of AMA Home flagship store)

Taobao to do today, my psychological distance is that there are traditional factories, after more than 20 years of precipitation, in manufacturing costs and quality control has its own advantages, from this point of view, so for us, we want the first is sales, the second is the promotion of high value-added brand. and to improve the value of the brand, commercial packaging is very important. We have an advantage, that is, we have a factory, industrial is the foundation, the electrical business is nothing more than the means and commercial performance.

in terms of this high value-added, 2013 for me is a business model thinking of the establishment, that is, we in the end is to lower the price of the line to achieve sales growth, or take the route of the brand to enhance the future customer viscosity and brand loyalty. Because at home this piece, to maintain customer loyalty is difficult, because the State stipulates that the mattress within 10 years out of any problems businesses have to be responsible for, if it is to do the traditional franchise, we are no way from the dealer hand to get the list of consumers, but the electricity business today can, usually bought our products list, We can use the system to manage the consumer, this consumer list, for our future maintenance of consumer benefits. Kaesong (Head of Cat Home Improvement)

At home this piece, the whole day cat platform is the main job is to serve the platform above the enterprise can grow fast, our practice has two points. First, build the entire platform, the platform to provide a solution, that is, through the impact of the cat, to integrate the entire social resources, and jointly provide operational distribution support. At the same time, based on this platform, we will build a shopping guide platform, designer platform. From the perspective of the platform, we feel that we have to build an ecosystem.

The second is the logistics distribution, building materials and door-to-door construction, all of these links based on a common understanding to achieve a tacit understanding and link to the working mechanism, can effectively operate. So in 2013, the cat's core work in the ecosystem, first, helps businesses strengthen links with consumers. Second, to help businesses establish a full chain of supply and marketing system. Another, we have to improve the cat business growth and training system, business growth in addition to providing basic industry distribution solutions, but also include businesses in the background can be very convenient to see your store information, as well as the same industry success cases. The information you have learned in the current phone call and provides a basis for decision makers to make decisions faster.

The C2B of home industry is our current research focus. Next we have a number of categories on the main page to do pre-sale, really based on the supply chain pre-sale products, C2B is the direction of the future. So we this year the whole focus of home improvement, in addition to just mentioned several platforms, but also to build a distribution installation service platform, designer shopping guide platform, as well as the depth of the online experience museum to promote all-round.

Taobao household industry in 2012 the turnover of nearly 40 billion, now Taobao home every day to buy a household of about 5 million, each month has a fixed number of sellers about 100,000, this more than 100,000 sellers for traditional manufacturers, is the most valuable retail channels. At the same time, as of the end of 2012, in the household industry has more than 700 merchants through the Taobao platform to supply buyers. It is precisely because of these excellent production enterprises to enter Taobao, so that Taobao home industry to the upstream of the industrial chain constantly in the proximity, from the source to ensure the quality of members, so as to solve the problem of commodity quality buyers.

Starting from the second half of 2011, in Taobao home industry, our platform to achieve a few breakthroughs. First, the supply and marketing platform can help manufacturers to solve the channel supply and capital settlement problems. Second, in Taobao home set up a Distribution installation service system, the introduction of professional logistics and distribution installation services company to solve the large goods delivery and installation problems, greatly reducing the problem of the Internet shopping for big-ticket items. Third, we in the United Ali and the students Taobao University, the holding of occasional brand dealers and sellers docking will help the brand store quickly set up downstream channel system, and provide relevant training learning opportunities.

Interactive discussion: "Touch the electric business, unstoppable" the bitter and happy
of e-commerce transformation

Host：

Jia Yi in the United States as a substitute factory, and now online and offline brand, profit and cost changes?

Chen：

Manufacturing and retailing are two companies, and when it comes to making a foundry, it leaves only 5% to 8% of the cost, and it does not rise in prices but falls in all raw materials and labor costs. And we have done a c2b in the online pre-sale mode of sales, in a short period of pre-sale, we sold more than 3,000 lights a day. For example, our price at that time, Ikea is to sell 99 yuan, we sell 59 yuan on the Internet, the price is let 40% of the space to the consumer, the process of procurement to the sales process, is 50% of the space, we have to 40% after 50%, our gross margin also has 20%, when you from 5% space rose to 20% Space, it is the whole value chain redistribution, the previous factory to the sale, to the distributor, and then to the customer. That now through our cat and Taobao platform directly to our customers, so that the space profit to the consumers, and for manufacturers, a short period of time to focus on a batch of orders, can be very good to improve production efficiency, this is our contact with the transformation to do the biggest experience of the electrical business.

Host：

After the electrical business, the AMA in the cost, in addition to financial performance, but also in which aspects have changed?

Yu Tung Wah Group:

First, the enterprise culture, now a lot of do electric dealers are young people, we are facing the workshop and personnel cohesion problem, the staff is getting younger, can not use the original way to manage.

Second, consumer groups have changed. Now the consumer group is mainly the 80 's consumers, the 90 has been followed up. Now their online consumption habits of the change, bring me more benefits, third, the electrical business to our own company to bring new growth model, the electric business accelerated the speed of our research and development, production chain also with the rapid development.

Host：

As for the experience of the last few years, what is the core factor for a successful electric trader to do his business in the internet age?

Li Yonghua:

First, get a thorough understanding of the consumer's point of demand while also having a thorough understanding of your market. Second, for the company, the company's internal "surgery", the external "road" want good products, the company's internal development must be "surgery", only the company's internal development, and then use the external "road" to promote their own, in order to better development.

Host：

Please present the guests to look forward to the entire household industry after the development trend and road.

Cao Yuewei:

Home electric business development is mainly to grasp the consumer's psychology and consumer demand, the future of the electric business will be very good.

Chen：

As an old electric businessman, we find a big problem, that is, the price and the value of the problem, many electric dealers at first like to expand its market price and brand sales, without thinking about what consumers really need. Consumer in the process of household consumption, there is a double experience, the 1th is the process of sales experience, such as home furnishings through the atmosphere. Second, home online distribution channels, methods. So for the company, not only to feed the quality of goods, but also to create a better commodity value, improve the consumer's shopping experience.

Yu Donghua:

Do the electric business this road, every day you want to throw away the successful experience that you thought yesterday, must break the tradition, break the original experience, afresh own each day, from the innermost feelings, unifies the consumer transformation key point again to carry on the creation.