Traditional strong brand PK Shanzhai

After analyzing the income fundamentals and macroeconomic environment of the people in the 09, the paper makes the following judgments and analyses on the traditional notebook brand and the domestic consumer market.

Notebook http://www.aliyun.com/zixun/aggregation/18505.html "> Sales channel Status:

Take the domestic big brand for example;

1: Haier, the same side. Lenovo。 tcl/founder and so on

Channel status: Haier. TCL, etc. have been computers and notebooks. As the appliance channel sinks to the 4 level market

Founder, Lenovo, the same side and other relying on the 2-tier market and the 3-tier market channel advantages, with a strong depth of the channel capacity. Quickly expand channel layout to market level 4

2: Product layout, domestic brands rely on the atmosphere of home appliances product line. will be 4000 yuan below the notebook. 3000 Yuan below the desktop, has been linked to home appliances channels and 2 agent channels will be the end of low price varieties to extend into the rural market

3: The following rural market in the 2 market is generally without network. (apart from the Yangtze River Delta and the Pearl River Delta), the need for computers is limited to children learning computers. Play games/from the north. The concept of rural people in the Midwest is generally not using computers for the 30-year-old or the idea that the computer belongs to a high-end item. Cumbersome operation. Easy to go wrong. The general desire to buy a formal brand. It is difficult to compare with the mobile phone in market demand

4:09. Consumption has been hit by the economic crisis. There may be some spending difficulties. But there is a desire for computers. and fashion needs. May chase the cheap cottage Ben, this does not rule out. (The breach of desire)

5: The basic use of the computer is what for young people is the game is more real, look at the Web page and so more.

and high-profile notebooks are largely imitated and stared at by Shanzhai, but one premise is cheap.

6: For the computer business Office people generally have a view of the cottage. This is the root cause of their broader understanding of computer use and branding.

7: The breach of the Shanzhai is the need to reduce the cost of high configuration in order to break through the siege of the brand machine

8: However, the domestic computer brand has been 3000 yuan below the computer to achieve a consumer entertainment games and high configuration needs. How does the cottage break through

9: The cottage should have taken what method to change the people's computer and notebook consumption concept.

10: Domestic manufacturers can be in the rural market 1-stop service. So how does the cottage change the sales pressure

11: The country to expand domestic demand. Increase taxes. To subsidize 12% of computers in the countryside is actually a tax cut on domestic PC brands. , since 3000 yuan of computers and notebooks can be bargain at retail outlets. can also get 12% subsidy, ask whether this price will make people more at ease. and abandon the purchase of the cottage

12: If the cottage is using mobile phone channels to circulate this product. Well, personally, I think. This is a good idea. But it feels a little nondescript/

13: Do not underestimate the country's 3G licensing, when the computer went to the countryside that time. is when the state pushes 3G telecom cards onto laptops. Ask a notebook that only uses a few months broadband, be replaced by 3G notebook completely, how to do. Telecom propaganda is a wave above a wave. The cottage is destined to lose quickly in 1, 2 cities.

14: From the data survey shows. China's rural networks and most of the Internet are not available. Farmers are now unwilling to think of the high cost of paying every month of electronic waste.

15: From these analysis is not difficult, see the basic market of cottage Notebook is in the 1, 2 level market. will face so much encircle. To solve this siege, I am afraid it will not be achieved in the short term.