Transforming trading platform from decision tools

Mobile finance is an attractive area, including Copper Street and the financial management in both got a relatively large valuation. But these two products are too focused on the short board of "wealth management products" and "trading", so conceptually, it is easy to "money and money" such products to preempt user decision-making upstream.

The last time we reported "money-giving", it was just a decision-making tool for recommending portfolios, and the biggest problem was the lack of a deal. But in the 1.5 version of the latest iteration of "money and money", we see that trading links have been opened and users can buy and redeem their financial products in app. And more importantly, the "money-for-money" product mentality has shifted from tools to platforms, trying to provide a richer infrastructure for users to connect with financial institutions.

Compared with previous versions, there are a number of significant changes in the new version of "Money-giving":

1, on-line public number module. Now the first screen after the "money-for-money" landing became a similar micro-credit module, where users could subscribe to content and services provided by both official and third parties, including high-end financial consultancy services, weekly asset bill push, trading opportunities and risk reminders. The significance of service numbers is to enable financial institutions to more proactively reach and service users while giving users a more flexible and customizable information personalization experience.

2, open the transaction. Users can now trade money funds and equity funds within the app, and the "portfolio" module will make personalized recommendations for the combination of both. But in the portfolio recommendation, temporarily put a peer-to-peer network loan products. But the money health team revealed that the next frame is only temporary adjustment, the new trading system after the stability of the verification, will be launched Peer-to-peer, Bill financing and other products.

3, by the user initiative to set risk preferences, to become passive acceptance of the platform to assess the risk tolerance. In the initial release, users can proactively set their own risk preferences and get the appropriate portfolio recommendations accordingly. But in the operation, the money-making team found that users can not identify their own risk tolerance, so simply by the platform through a set of standardized questionnaires, the use of households, assessment results will be included in the combinatorial recommendation algorithm.

Comb the "money and money" now product structure, as a platform of the basic elements are close to complete. In the face of users and financial institutions, has been able to provide from marketing, trading, customer service, value-added services (such as financial advisers, financial diagnosis, etc.) to the complete portfolio management facilities.

In combination with the projects you've seen over time, individuals have two judgments about mobile finance:

1, most mobile banking applications will experience from the "transaction" to "decision" of the excessive, the ultimate focus on the core will be implemented in the "user", rather than "financial products." From the user's point of view, the financial needs of the multi-level, personal information is complex, which requires financial application of the user information has sufficient precipitation, at the same time supply multi-level financial products. At present, only sell a single product, does not involve decision-making issues, simply as a sales channel products, will slowly experience the sand and transformation.

2, information overload is still the innovative main line in the era of mobile finance. With the gradual liberalisation of the regulatory authorities over asset securitization, there will be a huge amount of trading resources to be injected into the Internet, and the biggest problem will be the excessive richness of the product. Who can help users solve information overload, solve a large number of financial products, one-stop screening, purchase and management, who can really stand the entrance to mobile finance.